Discover the best direct-to-consumer products.

We research new “DTC” products so you don’t have to. From telemedicine to fitness, fintech to finasteride, we review the most promising telemedicine apps and wellness subscriptions designed to improve your health — physically and financially.

health and wellness

Healthy Living

Stay up on the latest wellness apps & subscriptions. Read our reviews to discover products & services that help you live a healthier, more balanced lifestyle.

Featured Health and Wellness Reviews

Ritual vitamin review
Health + Wellness

Review: Ritual Vitamins for Women

This is an unbiased review of Ritual’s women’s health vitamins. What is in these supplements, are they easy to order, and how good is their subscription service? Ritual has been hyped up a lot recently in the NYTimes, Elle, Vogue and

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Blink Health Logo
Health + Wellness

Review: Blink Health Rx Pharmacy Discount App

If you take prescription drugs on an ongoing basis, at the very least you feel the pinch in your wallet.  Some drugs bankrupt consumers because of their high cost and absolute necessity for life. Unfortunately, there are many reasons why

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Healthy Finances

We review top fintech products to help put your savings and investments on autopilot. Read about the latest tools to improve your financial fitness.

Featured Fintech Reviews

forusall dashboard
401k reviews

Review: ForUsAll 401(k)

ForUsAll is a new 401(k) advisor founded by executives from Financial Engines, a major player in the Fortune 500 401(k) space. (Full-disclosure: I used to work there!) ForUsAll is using technology and design to attack the problem of expensive, difficult

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genM marketing intern logo
Marketing

Review: GenM Marketing Apprentice Platform

Marketing resources are scarce because businesses always need more of them. Publishing more content. Generating more insights from data. Testing more ads. Reaching out to more influencers. Speaking at more conferences…marketing truly never ends. Which is why, as a marketer, I’ve

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Betterment for Business 401k
401k reviews

Review: Betterment for Business 401(k)

Betterment is a robo-advisor who also offers corporate 401(k) plans under the brand Betterment for Business. The company was founded in 2008 and has raised well over $200 million in venture capital. Betterment’s technology creates individualized portfolios based on the

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guideline 401k logo
401k reviews

Review: Guideline 401(k)

Guideline is a new player in the 401(k) space, and is attacking the problem of expensive, difficult to administer and use retirement plans by developing unique technology coupled with smart design. Guideline was founded in 2015, and has a strong

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401k reviews

Review: Employee Fiduciary 401(k)

Employee Fiduciary is a low-cost 401(k) provider. Employee Fiduciary offers affordable 401(k) recordkeeping and third party administration, and has a variety of investment options for plan sponsors to choose from. The company was founded in 2004, and has carved out

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human interest logo
401k reviews

Review: Human Interest 401(k)

Human Interest is a new startup trying to make small business and startup 401(k) plans easier to administer and easier to use. The company was founded as Captain401 in 2015, and has raised over $14 million in venture capital. Human

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