What is Fin vs Fin?

Here at Fin vs Fin we’re focused on the ever evolving ecosystem of direct-to-consumer wellness products. We help consumers compare modern brands that promise to keep you healthy, happy, and thriving.


Curious if what you see on IG and subway takeover ads actually work? You know… keep you eating right? Exercising regularly? Looking young, and feeling centered?


As venture capital continues to pour into consumer wellness, it can be challenging to keep up with all the new offerings, especially enough to know which are worth trying.


Click below to begin discovering the most promising wellness startups, and sign up for our email newsletter for exclusive D2C discounts.


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Meet the Team

Healy Jones


A former investment banker and recovering venture capitalist, Healy has spent the last 10 years at fast-growing tech companies. He holds an MBA from Wharton and currently runs a thriving financial planning and analysis (FP&A) consultancy. He is the proud father of two wonderful children and one feisty cat.

Alex Goldberg


Alex studied economics at UC Berkeley and spent the last seven years scaling early-stage tech startups. He loves running experiments and helping innovative brands blossom into household names. On weekends Alex enjoys golfing, cooking, listening to podcasts, and watching (mostly European) soccer.

Tatiana Duus


A newcomer to the West Coast, Tatiana recently moved to Los Angeles along with her husband, Avi, from New York City. She studied Psychology and Criminal Justice at The University of Maryland, has a background in talent management, and is a lover of architecture, interior design, and animals.

Hannah Rothblatt


Hannah is a lover of landscapes, adventure, and genuine people. She and her husband recently moved from LA to the foothills of the Sierra Nevada to pursue a dream of mountain-life! She’s a professional content creator with a background in graphic design & marketing.

Nik Marina

Marina Kamal


Marina is an accounting graduate from the University of Edinburgh and originally from Malaysia. She is constantly seeking opportunities to build and create new things. During her free time, she likes to boulder, post covers on Youtube and occasionally goes on a Netflix binge.

Zoë Björnson


Zoë is a product nerd and cheese lover from California. She studied as an undergrad in New Orleans and traveled around the world as a digital nomad. She’s an amazing writer who enjoys helping brands find their voice.

Frequently Asked Questions

What's the "Advertiser Disclosure"?

We want to be upfront about the fact that we often add affiliate links to our posts. These links allow brands to compensate us for the traffic we refer.


We spend thousands of hours researching the products we review in order to keep them authentic and accurate. We are proud that all the information, comparison tools, and personal experiences we share remain objective, independent, and accurate to the very best of our knowledge. If you notice that we’ve published something outdated or otherwise untrue, please reach out so we we can correct the misinformation right away.

Can I suggest content for Fin vs Fin?

We’re always open to suggestions! Send us an email to let us know what you’re thinking ([email protected]) and we’ll do our best to accommodate your request. We are also open to sponsorship and occasional guest posts. Don’t hesitate to get in touch for any reason — we’d love to hear from you.


Why should I sign up for Fin vs Fin's email list?

Our newsletter is infrequent, but deadly. We invite subscribers to sit back and passively discover the most exciting new wellness brands on the market. We also  provide exclusive discounts that make it easier to try the latest and greatest DTC wellness products. Want more from us? We’d love your feedback on what else would be valuable to receive via email. Please drop us a line if you have recommendations. Otherwise, give it a shot and sign up for our newsletter below.

Get connected,

Feel free to get in touch with us. We are always open to suggestions and collaboration opportunities.

Prefer email?

[email protected]


Discover the latest
D2C wellness products

And get exclusive discounts!