About Us

Since 2018, we've reviewed 500+ telemedicine apps and wellness startups.

We pour thousands of hours into our research and have partnered with medical experts – physicians, dentists, therapists, nutritionists, and more – to review our content and ensure medical accuracy.


We obsess over the latest health and wellness trends, then distill our findings into digestible, medically-reviewed articles that cut through the noise. 


Curious if the D2C wellness brands you see on Instagram and subway station ads actually work? You know… keep you eating right? Exercising regularly? Looking younger? Feeling centered?


Fin vs Fin helps you compare the best online health treatments and ultimately make the best choices for your own personal well-being.


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Our medical advisory board

Dr. Kim Langdon, MD

Physician Advisor

Dr. Langdon is a board-certified obstetrician and gynecologist with 19-years of clinical experience. She graduated from The Ohio State University College of Medicine with Honors before completing her OB/GYN residency program (also at Ohio State) where she focused on helping pregnant women suffering from depression, anxiety, and substance abuse.


In her private practice, she delivered over 2k babies before “retiring” and founding Coologics, Inc., a medical device company with 6 patent-pending devices. 

Dr. Steve Kim, MD

Physician Advisor

Dr. Kim received his BA in Human Biology at Stanford University, before receiving his M.D. degree (Primary Care Track) from UC Davis School of Medicine. He completed his Internship & Residency in Family Practice from Glendale Adventist Hospital and is Board-Certified in Family Medicine via the American Board of Family Medicine
He has held faculty appointments at Stanford & UCSF medical schools and has championed telemedicine for decades. He is also a decorated, retired Flight Surgeon from the US Air Force Reserves. 

Dr. Jordan Weber, DDS

Dental Advisor

Dr. Jordan Weber is a general dentist with a growing practice in Burlington, KS. His background is in food science, and he left a career in food manufacturing to attend the University of Missouri-Kansas City School of Dentistry.


Jordan and his wife are both avid marathon runners, and now have their hands especially full having just welcomed their first child, a daughter, in January of 2021.

Dr. Tod Anderson, DDS

Dental Advisor

Dr. Tod Anderson DDS has a diverse background working in technology, health care, and pharmaceutical sales, all before graduating from USC Dental School at age 33 and starting his own dental practice.


Today he is an active member of the American, the Californian, and his local Monterey dental societies, and in his free time — in addition to helping review Fin vs Fin articles for medical accuracy, Tod enjoys working on his next venture: CuratedDental.com.

Elizabeth Mbata, MD

Medical Advisor

Onyinye Elizabeth Mbata is a physician and occupational health expert, in addition to being a writer. She grew up in Nigeria before graduating as a Medical Doctor  in Venezuela, and firmly believes that an optimum healthcare system is one that is patient centered.

In addition to practicing medicine, she writes health articles for various health blogs and runs a
health YouTube channel called All Round Health Talk.

Kari Raman, Pharm.D.

Pharmacology Advisor

Dr. Kari Raman is a registered pharmacist with over 15 years of experience.  She graduated from University of the Pacific with a Doctor of Pharmacy degree (Pharm.D.) Since then she’s worked in a range of pharmacy environments including retail, compounding, and at a telemedicine startup called Pill Club


These days Kari lives in Chicago and continues to practice pharmacy.

Melissa Mitri, MS, RD

Nutrition Advisor

Melissa Mitri, MS, RD, is a Registered Dietitian-Nutritionist, Weight Loss Specialist, and Expert Health Writer with over 15 years of experience in the health and wellness industry.

Melissa utilizes the latest evidence-based research to help guide nutrition recommendations for consumers. She translates complicated scientific research in an easy-to-understand manner, helping you make the most informed choices for your health and well-being.

Ryan Ernsbarger, CPT

Fitness Advisor

Ryan Ernsbarger is a Certified Personal Trainer, as well as a Certified NCSF Sports Nutrition Specialist, who brings a passion for numbers to optimize fitness. As a University of San Diego grad who works as an accountant, he cares deeply about leveraging data to optimize training and recovery.


Currently he’s training for a marathon and religiously follows a powerlifting regimen that he’s been fine-tuning for over a decade.

Kelsey Kunik (Lorencz), MS, RD

Nutrition Advisor

Kelsey Lorencz, RDN is a registered dietitian, health and wellness writer, nutrition consultant, and sustainable food blogger. She’s been featured as a nutrition expert in a variety of national outlets and is a regular contributing author of evidence-based nutrition and wellness articles.


Kelsey earned her undergraduate degree in biology from Life University in Marietta, GA and her second bachelor’s degree in nutrition and dietetics from Eastern Michigan University.

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Sarah Bullard, MS, RD, LDN

Dietician Advisor

Sarah Bullard, MS, RD, is a registered dietitian and writer with a master’s degree in nutrition. She has over 14 years of experience in research and clinical nutrition, personalized nutrition counseling, and nutrition education.


Sarah has a bachelor’s degree in nutrition with a chemistry emphasis and a master’s degree in nutrition from Oklahoma State University. She participates in national clinical studies as a health and nutrition educator to empower individuals to make healthier lifestyle changes from complex nutrition data.

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Maryellen Dance, MS, LMHC

Mental Health Advisor

Maryellen Dance is a Licensed Mental Health Counselor (LMHC) with over 12 years of experience helping patients with substance abuse, domestic violence, anxiety, depression, trauma, and more. Maryellen is also trained in Eye Movement Desensitization and Reprocessing Therapy (EMDR) and is a psychology professor at Nazareth College. She’s regularly featured as an expert in a variety of outlets and is passionate about sharing evidenced based mental health information. 

Our editorial team

Alex Goldberg

Founder / CEO

Alex studied economics at UC Berkeley and spent the last decade scaling marketing teams at early-stage tech startups. He loves running experiments and helping innovative brands blossom into household names. On weekends Alex enjoys playing golf, cooking new recipes, listening to podcasts, and watching (mostly European) soccer.

Jane Feddersen

Editor in Chief

Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.

Megan Foley


Megan is originally from Castle Pines, Colorado. In addition to her work as a freelance writer and editor, Megan is a professional ballet dancer, and remains passionate about translating her nutrition and fitness-focused lifestyle as an athlete into helpful health and wellness articles.

Hannah Reyes


Hannah is a content creator focused on pets, nutrition, and design. A lover of landscapes and genuine people, she and her husband recently moved from LA to the foothills of the Sierra Nevada to pursue mountain life full-time. Hannah holds a BS degree in English from UC Santa Barbara.

Tiffany Durinski


Tiffany is a veteran creative based out of San Francisco. She loves getting people fired up about innovations in health and wellness through fun, fact-based storytelling. Beyond helping consumers compare products, if there’s anything she relishes more than reading a solid piece of fiction in her downtime, it’s authoring one herself.

Zoë Bjornson


Zoë is a writer, product nerd, and cheese lover. She enjoys bringing efficiency to any process and creating unique user experiences. She is California raised, New Orleans educated, and can’t sit still in any place for more than a few years.

Frequently Asked Questions

We want to be upfront about the fact that we add affiliate links to our posts. These links allow brands to compensate us for the traffic we refer.


We spend thousands of hours researching products in order to keep our reviews authentic and accurate. We are proud that all the information, comparison tools, and personal experiences we share remain objective, independent, and accurate to the very best of our knowledge. If you notice that anything we’ve published is outdated or otherwise untrue, please reach out so we we can correct any misinformation right away.

No, nor do we claim to. When it comes to telemedicine and wellness offerings in general, someone’s individual experience is just one data point, but is often less relevant than other facts. As an example, it would be unwise to try  a new brand of contact lenses or birth control, simply because they worked well for someone on our team.


Instead, our goal is to lay out objective facts about the products and brands we review to make it easier for shoppers to make decisions about them. One of those facts may be our personal  experience with a product, but not always.

Yes! We work with an accomplished team of board-certified physicians, dentists, personal trainers, therapists, and more who are experts in their field to review everything we publish and ensure medical accuracy. The last thing we want to do is spread misinformation, especially when it comes to healthcare, so we work with credentialed experts with years of experience in the field to raise the bar. 

We don’t accept guest posts, but are always open to content suggestions and partnership inquiries! Send us an email ([email protected]) and we’ll do our best to accommodate your request or correct any inaccuracies. Don’t hesitate to get in touch for any reason — we love hearing from you.

Our newsletter is infrequent, but deadly. We invite subscribers to sit back and passively discover the most exciting new wellness brands on the market. We also  provide exclusive discounts that make it easier to try the latest and greatest DTC wellness products. Want more from us? We’d love your feedback on what else would be valuable to receive via email. Please drop us a line if you have recommendations. Otherwise, give it a shot and sign up for our newsletter below.

Want to get in touch?

We’re always open to partnerships, suggestions, and collaboration!

Drop us an email:

Complete the form for general inquiries, or visit our contact page for a full list of email addresses.

Give us a ring:

(310) 571-8260

Or mail a physical package to:

1223 Wilshire Blvd. #812
Santa Monica, CA 90403

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