Last updated on November 22nd, 2020 at 07:50 pm

About Us

Fin vs Fin is focused on the ever evolving ecosystem of direct-to-consumer products. We help consumers compare modern wellness brands that promise to keep you healthy, happy, and thriving.


Curious if the D2C brands you see on Instagram and subway station ads actually work? You know… keep you eating healthy? Exercising regularly? Looking young, and feeling centered?


As venture capital continues to pour into consumer wellness startups, it’s challenging to keep up with all the innovation and figure out which are worth trying. We spend hours researching every product we compare, and even consult medical experts — licensed physicians, dentists, therapists, and more — to ensure accuracy.


Click below to begin discovering and comparing the most promising wellness products, and don’t forget to sign up for our email newsletter for exclusive D2C discounts!


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Discover the latest

D2C wellness products

And get exclusive discounts!

Meet our Expert Medical Advisors


Dr. Kim Langdon, M.D.

Medical Advisor

Dr. Kim is a board-certified obstetrician and gynecologist with 19-years of clinical experience. She graduated from The Ohio State University College of Medicine with Honors before completing her OB/GYN residency program (also at Ohio State) where she focused on helping pregnant women suffering from depression, anxiety, and substance abuse — in particular those addicted to opioids. 


In her private practice, she delivered over 2000 babies before “retiring” and founding Coologics, Inc., a medical device company with 6 patent-pending devices.  We are lucky to call her an advisor!

Dr. Tod Anderson, DDS

Dental Advisor

Dr. Tod Anderson DDS has a diverse background working in technology, health care, and pharmaceutical sales, all before graduating from USC Dental School at age 33 and starting his own dental practice.


Today he is an active member of the American, the Californian, and his local Monterey dental societies, and in his free time — in addition to helping review Fin vs Fin articles for medical accuracy, Tod enjoys working on his next venture:

The rest of the team

Healy Jones


A former investment banker and recovering venture capitalist, Healy has spent the last 10 years at fast-growing tech companies. He holds an MBA from Wharton and currently runs a thriving financial planning and analysis (FP&A) consultancy. He is the proud father of two wonderful children and one feisty cat.

Alex Goldberg


Alex studied economics at UC Berkeley and spent the last seven years scaling early-stage tech startups. He loves running experiments and helping innovative brands blossom into household names. On weekends Alex enjoys golfing, cooking, listening to podcasts, and watching (mostly European) soccer.

Tatiana Duus


A newcomer to the West Coast, Tatiana recently moved to Los Angeles along with her husband, Avi, from New York City. She studied Psychology and Criminal Justice at The University of Maryland, has a background in talent management, and is a lover of architecture, interior design, and animals.

Hannah Rothblatt


Hannah is a lover of landscapes, adventure, and genuine people. She and her husband recently moved from LA to the foothills of the Sierra Nevada to pursue a dream of mountain-life! She’s a professional content creator with a background in graphic design & marketing.

Frequently Asked Questions

What's the "Advertiser Disclosure"?

We want to be upfront about the fact that we often add affiliate links to our posts. These links allow brands to compensate us for the traffic we refer.


We spend thousands of hours researching products in order to keep our reviews authentic and accurate. We are proud that all the information, comparison tools, and personal experiences we share remain objective, independent, and accurate to the very best of our knowledge. If you notice that anything we’ve published is outdated or otherwise untrue, please reach out so we we can correct any misinformation right away.


Do you personally test every product featured on Fin vs Fin?

No, nor do we claim to. When it comes to telemedicine and wellness offerings in general, someone’s individual experience is just one data point, but is often less relevant than other facts. As an example, it would be unwise to try  a new brand of contact lenses or birth control, simply because they worked well for someone on our team.


Instead, our goal is to lay out objective facts about the products and brands we review to make it easier for shoppers to make decisions about them. One of those facts may be our personal  experience with a product, but not always.

Can I suggest content for Fin vs Fin?

We typically don’t accept guest posts, but are always open to suggestions! Send us an email ([email protected]) and we’ll do our best to accommodate your request. Don’t hesitate to get in touch for any reason — we love hearing from you.


Why should I sign up for Fin vs Fin's email list?

Our newsletter is infrequent, but deadly. We invite subscribers to sit back and passively discover the most exciting new wellness brands on the market. We also  provide exclusive discounts that make it easier to try the latest and greatest DTC wellness products. Want more from us? We’d love your feedback on what else would be valuable to receive via email. Please drop us a line if you have recommendations. Otherwise, give it a shot and sign up for our newsletter below.

Let’s connect.

Feel free to get in touch! We are always open to suggestions and opportunities to collaborate.

Prefer email?

[email protected]

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Discover the latest
D2C wellness products

And get exclusive discounts!