What is Fin Vs Fin?

Fin vs Fin is a site focused on the ever evolving market for DTC products. We help you compare modern wellness brands that help you stay fit and healthy. Curious which new subscriptions actually save you time and money? Keep you eating right? Exercising regularly? Looking young? Perhaps even sleeping more, or feeling more emotionally centered? We’ve got you covered on all of it and more.


As venture capital pours in to new direct-to-consumer wellness products, we all stand to benefit handsomely. The only challenge is keeping up with all the new enough to know which trends are legit. Click below to dive in and begin discovering the most promising wellness startups around, and sign up for our email list for exclusive discounts and deals.

Browse the latest DTC products


What's the "Advertiser Disclosure"?

We want to be very upfront about the fact that we often add affiliate links to our posts that allow brands to compensate us when visitors make a purchase after visiting our site. That said, we pride ourselves on being objective in our reviews and insist on retaining full editorial control of our content at all times. That ensures we won’t become beholden to any particular company or product, and never publish content written by any third party that we didn’t first edit and meticulously fact/gut check.


We spend thousands of hours researching the products we review in order to keep them authentic, accurate, and uninfluenced by sponsors. We are proud that all the information, comparison tools, and personal experiences we share remain objective, independent, and true to the very best of our knowledge. If you notice that something we’ve posted is outdated or otherwise untrue, please don’t hesitate to reach out to let us know.

Can I suggest content for Fin vs Fin?

We’re always open to suggestions! Send us an email to let us know what you’re thinking (contact@finvsfin.com) and we’ll do our best to accommodate your request. We are also open to sponsorship and occasional guest posts. Don’t hesitate to get in touch for any reason — we’d love to hear from you.


Why should I sign up for Fin vs Fin's email list?

Our newsletter is infrequent, but deadly. We invite subscribers to sit back and passively discover the most exciting new wellness brands on the market. We also  provide exclusive discounts that make it easier to try the latest and greatest DTC wellness products. Want more from us? We’d love your feedback on what else would be valuable to receive via email. Please drop us a line if you have recommendations. Otherwise, give it a shot and sign up for our newsletter below.

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