About Us
Fin vs Fin is focused on the ever evolving ecosystem of direct-to-consumer wellness. We help consumers compare modern brands that promise to keep you healthy, happy, and thriving.
Curious if the D2C brands you see on Instagram and subway station ads actually work? You know… keep you eating well? Exercising regularly? Looking young, and feeling centered?
As venture capital continues to pour into consumer wellness startups, it’s challenging to keep up with all the innovation and figure out which are worth trying. We invest hours researching every product we compare and consult our advisory board of experts — licensed physicians, dentists, therapists, and more — to ensure medical accuracy.
Our reviews are featured in:
Our Expert Medical Advisors
Dr. Kim Langdon, MD
Medical Advisor
Dr. Langdon is a board-certified obstetrician and gynecologist with 19-years of clinical experience. She graduated from The Ohio State University College of Medicine with Honors before completing her OB/GYN residency program (also at Ohio State) where she focused on helping pregnant women suffering from depression, anxiety, and substance abuse.
In her private practice, she delivered over 2k babies before “retiring” and founding Coologics, Inc., a medical device company with 6 patent-pending devices.
Dr. Steve Kim, MD
Medical Advisor
Dr. Jordan Weber, DDS
Dental Advisor
Dr. Jordan Weber is a general dentist with a growing practice in Burlington, KS. His background is in food science, and he left a career in food manufacturing to attend the University of Missouri-Kansas City School of Dentistry.
Jordan and his wife are both avid marathon runners, and now have their hands especially full having just welcomed their first child, a daughter, in January of 2021.
Dr. Tod Anderson, DDS
Dental Advisor
Dr. Tod Anderson DDS has a diverse background working in technology, health care, and pharmaceutical sales, all before graduating from USC Dental School at age 33 and starting his own dental practice.
Today he is an active member of the American, the Californian, and his local Monterey dental societies, and in his free time — in addition to helping review Fin vs Fin articles for medical accuracy, Tod enjoys working on his next venture: CuratedDental.com.
Onyinye Elizabeth Mbata, MD
Medical Advisor
Onyinye Elizabeth Mbata is a physician and occupational health expert, in addition to being a writer. She grew up in Nigeria before graduating as a Medical Doctor in Venezuela, and firmly believes that an optimum healthcare system is one that is patient centered.
In addition to practicing medicine, she writes health articles for various health blogs and runs a
health YouTube channel called All Round Health Talk.
Kari Raman, Pharm.D.
Pharmacology Advisor
Dr. Kari Raman is a registered pharmacist with over 15 years of experience. She graduated from University of the Pacific with a Doctor of Pharmacy degree (Pharm.D.) Since then she’s worked in a range of pharmacy environments including retail, compounding, and at a telemedicine startup called Pill Club.
These days Kari lives in Chicago and continues to practice pharmacy.
Melissa Mitri, MS, RD
Nutrition Advisor
Melissa Mitri, MS, RD, is a Registered Dietitian-Nutritionist, Weight Loss Specialist, and Expert Health Writer with over 15 years of experience in the health and wellness industry.
Melissa utilizes the latest evidence-based research to help guide nutrition recommendations for consumers. She translates complicated scientific research in an easy-to-understand manner, helping you make the most informed choices for your health and well-being.
Ryan Ernsbarger, CPT
Fitness Advisor
Ryan Ernsbarger is a Certified Personal Trainer, as well as a Certified NCSF Sports Nutrition Specialist, who brings a passion for numbers to optimize fitness. As a University of San Diego grad who works as an accountant, he cares deeply about leveraging data to optimize training and recovery.
Currently he’s training for a marathon and religiously follows a powerlifting regimen that he’s been fine-tuning for over a decade.
Kelsey Lorencz, RD
Nutrition Advisor
Rest of the team
Jane Feddersen
Content Manager
Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.
Alex Goldberg
Founder
Alex studied economics at UC Berkeley and spent the last seven years scaling early-stage tech startups. He loves running experiments and helping innovative brands blossom into household names. On weekends Alex enjoys golfing, cooking, listening to podcasts, and watching (mostly European) soccer.
Frequently Asked Questions
What's the "Advertiser Disclosure"?
We want to be upfront about the fact that we add affiliate links to our posts. These links allow brands to compensate us for the traffic we refer.
We spend thousands of hours researching products in order to keep our reviews authentic and accurate. We are proud that all the information, comparison tools, and personal experiences we share remain objective, independent, and accurate to the very best of our knowledge. If you notice that anything we’ve published is outdated or otherwise untrue, please reach out so we we can correct any misinformation right away.
Do you personally test every product featured on Fin vs Fin?
No, nor do we claim to. When it comes to telemedicine and wellness offerings in general, someone’s individual experience is just one data point, but is often less relevant than other facts. As an example, it would be unwise to try a new brand of contact lenses or birth control, simply because they worked well for someone on our team.
Instead, our goal is to lay out objective facts about the products and brands we review to make it easier for shoppers to make decisions about them. One of those facts may be our personal experience with a product, but not always.
Can I suggest content for Fin vs Fin?
We typically don’t accept guest posts, but are always open to suggestions! Send us an email ([email protected]) and we’ll do our best to accommodate your request. Don’t hesitate to get in touch for any reason — we love hearing from you.
Why should I sign up for Fin vs Fin's email list?
Our newsletter is infrequent, but deadly. We invite subscribers to sit back and passively discover the most exciting new wellness brands on the market. We also provide exclusive discounts that make it easier to try the latest and greatest DTC wellness products. Want more from us? We’d love your feedback on what else would be valuable to receive via email. Please drop us a line if you have recommendations. Otherwise, give it a shot and sign up for our newsletter below.
Are your articles medically reviewed?
Yes! We work with an accomplished team of board-certified physicians, dentists, personal trainers, therapists, and more who are experts in their field to review everything we publish and ensure medical accuracy. The last thing we want to do is spread misinformation, especially when it comes to healthcare, so we work with credentialed experts with years of experience in the field to raise the bar.
Let’s connect.
Feel free to get in touch! We are always open to suggestions and opportunities to collaborate.
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