Last updated on July 23rd, 2021 at 08:33 am

D2C Fitness Reviews

Fitness will never be the same after COVID. While Peloton ushered in the beginning of the change, other D2C fitness brands were quick to follow – and many took off during the pandemic as people stopped going to the gym and started working out at home. But which D2C fitness products and subscriptions are the best? And which are right for your personal health goals? 


We review the top brands, equipment and apps to help you choose the right ones for your home workouts. From fitness trackers like Whoop and Oura to Amazon’s new Halo, or connected home gym equipment like Tempo, Mirror, Tonal, and Forme Life, we’ve got you covered. 



The rise of the direct to consumer fitness brand


2020 was a banner year for subscription fitness companies, with over $1.4 billion in venture capital invested in the category. We predict that 2021 will be just as big, as numerous direct to consumer health and wellness companies invest in growing their product lines and marketing. 


Massive funding rounds included Future, ClassPass (who seems to have successfully reinvented themselves from a you-go-to-a-gym provider to a virtual-fitness-provider-app), recovery device HyperIce, InsightTimer (the wellness and medication app), Runner/biker app Strava, one of our hardware favorites Tempo, wearable Whoop, and Zwift with a MEGA round of $450, 000,000. Wow. Discover more exciting brands in our latest D2C fitness reviews below. 

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