D2C Fitness Reviews

Review the best fitness products for your home gym

Compare products that help you stay fit.

What are the best home fitness brands?

2020 was a banner year for subscription fitness companies, with over $1.4 billion in venture capital invested in the category. 2021 has been even bigger, as numerous direct to consumer health and wellness companies invest in growing their product lines and marketing.

Massive funding rounds included Future, ClassPass (who seems to have successfully reinvented themselves from a you-go-to-a-gym provider to a virtual-fitness-provider-app), recovery device HyperIce, InsightTimer (the wellness and medication app), Runner/biker app Strava, one of our hardware favorites Tempo, wearable Whoop, and Zwift with a MEGA round of $450m. Wow. Discover more exciting brands in our roundup of the top D2C fitness startups.

Description	Funding (VCs)	Related Reviews
Tempo is revolutionizing fitness with their AI-powerd home gym system that corrects your form and offers a wide variety of live workouts.	$299m San Francisco	Tempo vs Tonal vs Mirror
Future is a one-of-a-kind personal training app that connects you to a real, human coach who can help optimize your fitness virtually.	$35.5m San Francisco	Future Fitness Review
Whoop offers a cutting-edge fitness tacker that helps athletes optimize sleep and recovery.	$405m Boston	Whoop vs Oura
Tonal offers one of the most advanced home gym systems in the world with digital weight resistance and seamingly infinte workout options.	$450m San Francisco	Tonal vs FORME Life vs JaxJox
Mirror offers one of the sleekest home gyms that's affordably priced and versatile.	Acquired by Lululemon (LULU) New York	Tempo vs Nordicktrack Vault vs Mirror
obé is an at-home workout app with a wide range of virtual fitness classes including cardio, strength training, yoga, boxing, and a ton more.	$15m New York	obé vs Beachbody vs NEOU

Latest fitness product reviews

Fitness will never be the same after COVID. While Peloton ushered in the beginning of the change, other D2C fitness brands were quick to follow – and many took off during the pandemic as people stopped going to the gym and started working out at home. But which D2C fitness products and subscriptions are the best? And which are right for your personal health goals?

We are constantly reviewing the top brands, equipment and apps to help you choose the best tools for your home workouts. From fitness trackers like Whoop and Oura to Amazon’s new Halo, or connected home gym equipment like Tempo, Mirror, Tonal, and Forme Life, apps for 1-on-1 virtual personal training, and more – we’ve got you covered.