Medically reviewed by: Dr. Kim Langdon M.D.
Cutting to the chase: Are Hims, Roman and Keeps Legit?
First of all, yes, all three of these telemedicine providers offer legit medicine. Which one is best for you will depend on what you are trying to accomplish. We’ll dig into the details below, but here are our picks for best hair loss provider (and best ED service, which many people may be interested in if they are comparing Hims vs Roman):
Best subscription to start with for hair loss treatment
Hims offers an amazing Prescription Hair Power Pack that includes Finasteride, minoxidil, biotin gummies, and a thickening shampoo. They are our #1 choice for those who are brand new to hair loss treatment and unsure where to start:
If you are not sure you are ready for a prescription they also offer a Non-prescription hair kit which using code FIN20 gets you 20% off.
Best Prescription Hair Loss Subscription
In our opinion, you can’t go wrong with any of these three players. However, right now your best bet is Keeps – mainly driven by their solid offer to Fin vs Fin readers of 50% off.
With 3 months of medicine included in that introductory offer, you should have enough time to see if the treatment will work for you. Give them a shot and claim your 50% discount, or quickly browse these Keeps before and after photos to see how it’s worked for real customers.
That said, Hims recently released a topical spray that combines both Finasteride and Minoxidil. If you’re opposed to pills, but want the strongest hair loss protection possible, give it a try. |
Best for ED: Hims or Roman
Hims and Roman offer several different ED medicines, all easily available online (and they’ll get you a prescription, assuming you qualify). Here’s our take on the best ED treatments:
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A primer on men's hair loss treatments...
While the idea of scrambling to secure every last fiber to one’s scalp may seem funny, I assure you hair loss is no laughing matter to most grown men. With two-thirds of American males experiencing “appreciable hair loss” by age 35, and 85% noticing full-blown “thinning” by age 50, it’s an extremely pervasive source of insecurity and stress. As a result, Hims, Keeps, and Roman are vying for their share of a massive market. Here’s an overview of what these three brands offer when it comes to hair loss treatment, and how exactly they work to keep your precious locks flowing. If you’re already familiar with what Roman, Hims, and Keeps have to offer, skip to the end for our take on if they actually work.
Hims vs Roman vs Keeps: Hair Loss Treatment Comparison
After a brief online consultation and sometimes a phone or video consultation with a licensed doctor, Hims, Roman, and Keeps will recommend a personal hair loss treatment plan. All three typically offer the same general remedy: a 1mg daily finasteride regiment or Minoxidil — the generic version of Rogaine — which is a topical treatment. Finally, Hims also recommends a daily biotin vitamin (in gummy bear form) for good measure, but this is more to guard against diet deficiencies, rather than inevitable hereditary balding. Here’s a quick price comparison and more details on how each treatment works to stem hair loss:

Hims vs Roman vs Keeps | |||
Doctor Consultation | Free | Free | Free |
Finasteride (Generic Propecia®) | $28.50 per month | First month free, if approved. $13.34 per month for first 3 months, then $20 thereafter. | Get 50% off your first order, then: $25 per month |
$85.50 for 3 months | $40 for 3 months, then $60 thereafter. | $50 for first 3 months, then $75 thereafter | |
5% Minoxidil (Generic Rogaine®) | $15 per month | $10.67 per month for the first 3 months, then $12 thereafter. | $10 per month |
Biotin (Vitamin B7) | $16 per month | – | – |
Website |
Hims, Roman and Keeps Finasteride + Minoxidil Bundle Pricing
If you are only interested in the FDA approved medications proven to help most men combat balding, then the medicines offered by For Hims, Roman and Keeps that you want are Finasteride and Minoxidil. The prices these companies offer are usually at a substantial discount from what you’ll pay in your local pharmacy. The two medicines are $34.50 per month from Hims, and $35 per month from Roman and Keeps – a pretty tight pricing range!
Another factor to consider is the special deals that these startups will give you for signing up. You can often find special discounts on the bundled prices for your first order — including an exclusive 50% off your first order of Keeps, just for Fin vs Fin readers — and we’ve listed these savings below.
Bundled Pricing Comparison | |||
Finasteride Price Alone | $22 per month | $20 per month | $25 per month |
Minoxidil Price Alone | $15 per month | $16 per month | $10 per month |
Finasteride and Minoxidil Bundle Price | Not Available* – there is a complete hair kit bundle that’s $44 a month | $35 per month | $35 per month |
Introductory Offer | $44 for 3 month (first month free) | $70 for 3 months | $35 for 3 months |
Refund Policy | 90 day money back guarantee | No refunds | No refunds |
Website |
How does Finasteride work for hair loss prevention?
Finasteride works by blocking DHT (dihydrotestosterone), a hormone derived from testosterone that is known to shrink hair follicles and cause male pattern baldness (androgenetic alopecia).
While some patients have reported experiencing partial regrowth for a brief period immediately after starting treatment, finasteride is generally intended to maintain one’s current head of hair, not promote regrowth after it’s already fallen out.
Hair follicles begin shrinking again the minute you stop taking finasteride, which is why patients often report hair loss immediately after stopping. The key takeaway is that continued use of finasteride is required to maintain results.
Do studies show that Finasteride works for hair loss?
In one clinical study from 1998 involving ~1500 balding men over two years, 1 mg/d of finasteride slowed the progression of hair loss and increased hair growth in the balding vertex (i.e. the crown area most commonly associated with male pattern hair loss). Meanwhile, the control group experienced progressive hair loss. Efficacy was evaluated by scalp hair counts, patient and investigator assessments, and review of photographs by an expert panel.
A similar study from 1999 demonstrated an equally significant increase in the hair count in the frontal scalp of finasteride-treated patients (i.e. the hair line neat the forehead region, not just below the crown).
What are the *potential* side effects of finasteride?
1. Loss of Libido and Sexual Dysfunction
2. Breast Cancer
3. Other Side Effects
How does Minoxidil work for hair loss prevention?
Do studies show that Minoxidil works for hair loss?
What are the *potential* side effects of Minoxidil?
What does a Hims, Roman or Keeps package look like?
Ok so you don’t really want to scream out to your neighbors that you are getting anti-balding meds in the mail… so what does it look like to get one of these packages? And what does the medicine inside look like, does it seem like something you can trust?
The good news is that Hims, Keeps for Men and Ro have thought about the quality and appearance of their deliveries, and they all send their medicines in discrete packages. It’s really unlikely that anyone who sees one will think of it as anything other than any other ordinary thing that you bought online and have delivered. Below are a few pictures of the different packs and bottles that you’ll get if you order from these companies:

We’s also got some unboxing videos of both Hims and Keep’s products. The basic TLDR is that they are well branded – so they’ve got that quality feel that you want when you are taking a medicine. Plus, they are packaged in a way that they shouldn’t get damaged. Check out the videos below.
Keeps Unboxing Video
Hims Unboxing Video
The Verdict on Hims vs Roman vs Keeps


Source: Reddit
While there seems to be consensus that finasteride and minoxidil work as hair loss prevention supplements, they unfortunately don’t help regrow hair if you’re already bald. (Sorry bro.) They also both stop working the moment you pause treatment, so if you’re unable to follow a strict daily routine, you are unlikely to see results. In the case of minoxidil, you likely won’t notice results for the first 6 months of diligent application. There have been cases of adverse sexual effects linked to steady finasteride use, but they typically occur in 2-3% of users, and no causal relationship has been established. In the clinical study reviews that we’ve seen, the typical side effect ranges falls within or below the 2-3% number we just mentioned.
These are some basic facts to help you adjust your expectations. I hope this post helps you compare roman vs. hims vs. keeps! To help you further decide if they offer solutions that could work for you, you might just have to give each a shot.
Keeps Hair Loss review
No review of Keeps is complete without mentioning that they are the only online hair loss player to offer both foam and regular liquid Minoxidil. So if you like the foam option, they are a great choice. Keeps is for men, not women, and their medicines have been shown to work for the majority of men losing their hair. And unlike Hims and Roman, they are 100% focused on combating male pattern baldness – on ED meds or anti-depression meds here. So if you are trying to decide between Hims or Keeps, the foaming Minoxidil may be a good reason to look at the latter.
The Keeps for Men reviews that we’ve read have generally be very, very positive, and you can read our full Keeps Review to see if it works. Click below to get 50% off for your first order — an exclusive discount we’ve negotiated for Fin vs Fin readers (that you won’t find elsewhere):
Does Keeps Work for hair loss?
The clinical trials we highlight above show that the generic, FDA-approved medicines Keeps uses are legit and do actually, really work for the majority of otherwise healthy men experiencing a receding hairline, diffuse thinning and male pattern baldness. After testing the company’s product (on our own heads!) and interacting with the company’s team, we strongly believe that they are a solid and trustworthy company – with products that really work.
Finasteride and Minoxidil are well researched – and the name brand equivalents are much more expensive. These are FDA approved hair loss medicines that work for the majority of men; in fact, studies have shown that if used together in the dosage recommended by Keeps, 94% of men see results. Click on the link above to get a special discount for your first month if you want to try Keeps now!
Roman Hair Loss Review
If you’re a seasoned finasteride user looking for convenience and lowest price, go with Roman. Like their competitor Keeps, Roman is for men. They take customer discretion seriously, always sending meds in nondescript envelopes. Plus they offer steep discounts for buying in bulk. Click the image below to get your first month free:
Does Roman work for hair loss?
The medicines Roman prescribes to fight male pattern baldness have been shown to stop or even reverse hair loss around 90% of men. And that’s vs a placebo, so using the best form of clinical trials available to modern medicine. They are FDA approved drugs, and the telemedicine specialists at getroman.com will be able to see if a prescription is right for you. Read our full Roman review for even more details.
Speaking of discounts, we have a newsletter that covers all the latest offerings. Subscribe below to stay in the loop:
Hims Hair loss Review
If you’ve just started to notice your hair thinning and don’t know where to start, I’d recommend Hims. With beautiful branding, a great user experience, and full cabinet of treatments available in topical, chewable, and swallowable forms, it’s the perfect way to ease into hair loss treatment. Hims is for men, although their “sister” brand Hers offers treatments for women. Read our full Hims review, or click the image below to get your first month of treatment free.
Is 4Hims the Same Company?
Yes – if you hear 4Hims radio ads for ED or anti-balding medicine, 4Hims is the company we talk about in this review. The confusion in the name is likely because their website is forhims(dot)com, which sounds like “4 hims” in a radio advertisement.
Hims Hair Loss Ingredients: What’s inside?
What’s in Him’s hair loss products? The active ingredients in their two FDA approved medicines are Finasteride and Minoxidil. The Biotin gummies contain, well, Biotin, and the shampoo has a variety of DHT blocking ingredients like Salicylic Acid.
Breaking it down further, hims shampoo’s ingredients contain:
Purified Water, Sodium C14-16 Olefin Sulfonate, Cocoamidopropyl Betaine, Trideceth Sulfate, Methyl Paraben, Sodium Benzoate, Glycerin, Salicylic Acid, Stimulating Growth Complex (Cocoamide MEA, Lavender Oil, Peppermint Oil, Tea Tree Oil, Citric Acid, Nettle Extract, Hops Extract, Grapefruit Extract, Biotin, Folic Acid, Yeast Brewer’s Extract, Yeast Extract, Vitamin B12, Vitamin B5, Vitamin B6, Vitamin B1, Rosemary Oil, Cedarwood Oil), Sodium Chloride, Lecithin, Polyquaternium-7, Phenoxyethanol, Water & Saccharomyces / Zinc Ferment & Saccharomyces / Copper Ferment & Saccharomyces / Magnesium Ferment & Saccharomyces/Iron Ferment & Saccharomyces / Silicon Ferment, Blue #1
Keeps vs Hims
We’ve been asked a lot about the differences between two of the major online hair loss providers, Keeps and Hims. Since we’ve reviewed (and tried) all of the companies we talk about in this review, we’ll lay out the difference between these two major players. You can see the Keeps for men review and Hims unboxing videos above, but the primary differences that you’ll find between the two companies are:
- Focus on Hair vs the entire body – By far the biggest difference between Hims and Keeps is that Keeps ONLY does hair loss, whereas Hims offers ED treatment, primary care, skin care and more.
- Price – Hims is $44 per month for the “complete hair kit;” if you want to get fin and liquid minoxidil from Keeps, it’s only $35 per month.
- Introductory discount – Keeps’ subscription is $35 for the first three months if you use our special code (click here); Hims is $44 for the same time amount of time.
- Biotin and other supplements – Hims has supplements beyond the FDA approved drugs: biotin gummies (which are yummy!) and a special shampoo. If you review the medical research, neither has the same level of scientific backing as the FDA approved meds, but you can only get them from Hims.
- Types of minoxidil available – This is kind of a big deal if you like foaming minoxidil – of the three brands we review, Hims, Keeps and Roman, Keeps is the only one to offer foaming minoxidil.
- Topical Finasteride – Hims now has a Topical Finasteride, which is a non-pill way to treat your scalp directly. Keeps doesn’t offer this (yet!). If you want topical Fin, consider Hims.
So, which do we recommend since both Him and Keeps are pretty legit? Well, we do love the introductory offer from Keeps – click here to get 50% off your first order (which is 3 months worth, by the way – pretty good deal!) That said, if you’re brand new to hair loss meds and want to try them risk-free, we recommend Hims who offers a 90 day money back guarantee.
How do you get a refill from Hims, Roman or Keeps?
It’s actually surprisingly easy to get a refill for your Finasteride prescription from Hims, Roman or Keeps. The cost for a refill prescription is zero; it’s included in your subscription cost. And these companies are going to reach out to you to let you know that your it’s time for an online follow up doctor’s appointment to get a refill.
For example, Hims and Roman are going to email and text you to remind you that it’s time for a telemedicine doctor’s exam, which can usually be completed in a simple online questionnaire for most men.
Discover more hair loss products for men
Not everyone is looking at all of the companies we mention in this review, so let’s compare each of these vendors one-on-one against each other, in case that’s more helpful.
What’s better, Hims or Keeps?
Hims offers an online doctor’s visit and prescription meds for a variety of conditions faced by men, including sexual health and alopecia. For hair loss, like Keeps, Hims offers Finasteride and Minoxidil, available for $34.95 a month (for a little more you can get the complete kit with shampoo and biotin gummies). They also offer a 90 day money back guarantee on hair loss meds, which means you can try them risk free.
Keeps is 100% focused on alopecia, and they offer a Fin and Minoxidil bundle for $70 for 3 months ($23.33 per month). They also offer a foam Minoxidil, and we’ve partnered with Keeps to offer an exclusive 50% off discount to get started.
Which is better, Keeps or Roman?
Keeps is focused on keeping men from going bald, with online doctor’s visits and FDA approved medicines. Their 1st doctor’s visit is free, and a Finasteride and Minoxidil bundle is pretty affordable. Keeps for Men also has a foam Minoxidil, which is a big differentiator vs. Roman. Roman offers a variety of doctor consultations and treatment options for men with a variety of conditions, from problems in the bedroom to male pattern baldness. Roman’s first online doctor’s visit is free, as is the first month of treatment. Fin and Minoxidil together are $96, or just $36 a month ($24 a month for the 1st three months, with the introductory offer). Both companies offer 3 month subscriptions.
Hims vs Roman – Which is better?
Roman or Hims – pretty tough comparison; they both provide online doctor visits for a variety of medical conditions impacting men. When comparing For Hims vs Roman, one of the biggest items that jumps out as a difference is the variety of conditions treated. Hims has evolved to offer a number of Primary Care services, while Roman has stayed more focused on the ED/baldness market. This also leads to some pretty major differences in pricing – at Roman, the initial health consultations/doctor visits are free, while the cost varies at Hims based on the particular condition. Finally, Hims now has a Topical Fin, in a spray for, which is a new option not offered by Ro.
Conditions Treated Costs – Hims vs Roman | ||
Sexual Health Conditions Treated | Erectile dysfunction Premature ejaculation Testosterone support Cold sores & herpes | Erectile dysfunction Premature ejaculation Testosterone support Cold sores & herpes |
Dermatological/Skin Conditions Treated | Hair Loss Acne Anti-aging Dark spots Eczema Hives Bug bites | Hair Loss Acne Anti-aging Dark spots Eczema Dandruff Hyperhidrosis |
Mental Health Conditions Treated | Anxiety Depression Individual support Group therapy | ❌ |
Other Conditions | Primary Care – $39 per visit Bronchitis Sore throat Hives Allergies Pink eye Ear infection Toenail fungus Migraines | Allergies Weight loss |
Supplements Available | Collagen protein Immunity Sleep Biotin | Heart Health Bone Health Prostate Health |
Online consultation cost | Varies | Free |
Subscription Frequency | Generally monthly | Usually quarterly |
Website |
For men going bald, Roman’s hair offering has a zero cost (free!) doctor’s visit, and can prescribe FDA approved Finasteride, as well as FDA approved Minoxidil – together $96, or just $36 a month. Roman offers the first month free, which makes it $24 a month for the first three months.
With Hims, for $44 a month, you can get a bundle that includes biotin gummies and DHT blocking shampoo, Fin and Minoxidil. Roman’s monthly subscription is slightly cheaper and comes in a three month shipment, while Hims cost a bit more but is more flexible (month to month). We tend to recommend Roman over hims if you are committed, due to the lower overall yearly cost.
Hims vs Roman – ED Treatments Compared
Hims and Roman are both well known for their erectile dysfunction treatment options. The main drug they offer is basically generic Viagra – a medicine called Sildenafil.
We’ve tried both (no, we didn’t do it at the same time, or even get prescriptions over the same period of time!) It was simple an easy to get a prescription from both telemedicine companies. The medicine arrived quickly and in discrete packaging. We slightly preferred the Roman packaging, as the ED pills came in tiny little pouches that would be easy to carry around (if we were cool enough to go out, this would be helpful!)

Which has better ED medicines, Hims or Roman?
We got generic Sildenafil from Roman and Hims so that we could compare the two head to head. To be honest, we didn’t notice a difference! Each did it’s job. And while Sildenafil has a long list of possible side effects, the only one we felt is that we got a little congested about an hour after taking the medicines. Other possible side effects that the providers mention include facial flushing (red face), headaches, stomach pain, nausea and dizziness. You can get a full run down on the ED meds in our review of Roman vs Viagra. Or go straight to Roman, as we like their pricing and packaging.