But first, a primer on men's hair loss treatments.
While the idea of scrambling to secure every last fiber to one’s scalp may seem funny, I assure you hair loss is no laughing matter to most grown men. With two-thirds of American males experiencing “appreciable hair loss” by age 35, and 85% noticing full-blown “thinning” by age 50, it’s an extremely pervasive source of insecurity and stress. As a result, Hims, Keeps, and Roman are vying for their share of a massive market. Here’s an overview of what these three brands offer when it comes to hair loss treatment, and how exactly they work to keep your precious locks flowing. If you’re already familiar with what Roman, Hims, and Keeps have to offer, skip to the end for our take on if they actually work.
Hims vs Roman vs Keeps: Hair Loss Treatment Comparison
After a brief online consultation and sometimes a phone or video consultation with a licensed doctor, Hims, Roman, and Keeps will recommend a personal hair loss treatment plan. All three typically offer the same general remedy: a 1mg daily finasteride regiment or Minoxidil — the generic version of Rogaine — which is a topical treatment. Finally, Hims also recommends a daily biotin vitamin (in gummy bear form) for good measure, but this is more to guard against diet deficiencies, rather than inevitable hereditary balding. Here’s a quick price comparison and more details on how each treatment works to stem hair loss:
Hims vs Roman vs Keeps
|Doctor Consultation||$5||Free||First visit free,|
|$28.50 per month|
First month free, if approved.
$13.34 per month for first 3 months, then $20 thereafter.
Get 50% off your first order, then:
$25 per month
|$85.50 for 3 months||$40 for 3 months, then $60 thereafter.||$50 for first 3 months, then $75 thereafter|
|5% Minoxidil (Generic Rogaine®)||$15 per month||$10.67 per month for the first 3 months, then $12 thereafter.||$10 per month|
|Biotin (Vitamin B7)||$16 per month||–||–|
Like this chart? Follow us on Instagram or Pinterest to see more!
Hims, Roman and Keeps Finasteride + Minoxidil Bundle Pricing
If you are only interested in the FDA approved medications proven to help most men combat balding, then the medicines offered by For Hims, Roman and Keeps that you want are Finasteride and Minoxidil. The prices these companies offer are usually at a substantial discount from what you’ll pay in your local pharmacy. The two medicines are $34.50 per month from Hims, and $35.00 per month from Roman and Keeps – a pretty tight pricing range!
Another factor to consider is the special deals that these startups will give you for signing up. You can often find special discounts on the bundled prices for your first order — including an exclusive 50% off your first order of Keeps, just for Fin vs Fin readers — and we’ve listed these savings below.
Bundled Pricing Comparison
|Finasteride Price Alone||$22 per month||$20.00 per month||$25.00 per month|
|Minoxidil Price Alone||$15.00 per month||$16.00 per month||$10.00 per month|
|Finasteride and Minoxidil Bundle Price||Not Available* – there is a complete hair kit bundle that’s $44 a month||$35.00 per month||$35.00 per month|
|Introductory Offer||$44 for 3 month (first month free)||$70 for 3 months||$35 for 3 months|
How does finasteride work for hair loss prevention?
Finasteride works by blocking DHT (dihydrotestosterone), a hormone derived from testosterone that is known to shrink hair follicles and cause male pattern baldness (androgenetic alopecia).
While some patients have reported experiencing partial regrowth for a brief period immediately after starting treatment, finasteride is generally intended to maintain one’s current head of hair, not promote regrowth after it’s already fallen out.
Hair follicles begin shrinking again the minute you stop taking finasteride, which is why patients often report hair loss immediately after stopping. The key takeaway is that continued use of finasteride is required to maintain results.
Do studies show that Finasteride works for hair loss?
In one clinical study from 1998 involving ~1500 balding men over two years, 1 mg/d of finasteride slowed the progression of hair loss and increased hair growth in the balding vertex (i.e. the crown area most commonly associated with male pattern hair loss). Meanwhile, the control group experienced progressive hair loss. Efficacy was evaluated by scalp hair counts, patient and investigator assessments, and review of photographs by an expert panel.
A similar study from 1999 demonstrated an equally significant increase in the hair count in the frontal scalp of finasteride-treated patients (i.e. the hair line neat the forehead region, not just below the crown).
What are the *potential* side effects of finasteride?
Loss of Libido and Sexual Dysfunction
Other Side Effects
How exactly does Minoxidil work for hair loss prevention?
Do studies show that Minoxidil works for hair loss?
What are the *potential* side effects of Minoxidil?
What does a Hims, Roman or Keeps package look like?
Ok so you don’t really want to scream out to your neighbors that you are getting anti-balding meds in the mail… so what does it look like to get one of these packages? And what does the medicine inside look like, does it seem like something you can trust?
The good news is that Hims, Keeps and Ro have thought about the quality and appearance of their deliveries, and they all send their medicines in discrete packages. It’s really unlikely that anyone who sees one will think of it as anything other than any other ordinary thing that you bought online and have delivered. Below are a few pictures of the different packs and bottles that you’ll get if you order from these companies:
We’s also got some unboxing videos of both Hims and Keep’s products. The basic TLDR is that they are well branded – so they’ve got that quality feel that you want when you are taking a medicine. Plus, they are packaged in a way that they shouldn’t get damaged. Check out the videos below.
Keeps Unboxing Video
Hims Unboxing Video
Hims vs. Roman vs. Keeps: The Verdict
Quick caveats before you dive in
While there seems to be consensus that finasteride and minoxidil work as hair loss prevention supplements, they unfortunately don’t help regrow hair if you’re already bald. (Sorry bro.) They also both stop working the moment you pause treatment, so if you’re unable to follow a strict daily routine, you are unlikely to see results. In the case of minoxidil, you likely won’t notice results for the first 6 months of diligent application. There have been cases of adverse sexual effects linked to steady finasteride use, but they typically occur in 2-3% of users, and no causal relationship has been established. In the clinical study reviews that we’ve seen, the typical side effect ranges falls within or below the 2-3% number we just mentioned.
These are some basic facts to help you adjust your expectations. I hope this post helps you compare roman vs. hims vs. keeps! To help you further decide if they offer solutions that could work for you, you might just have to give each a shot.
If you love supporting an underdog, give Keeps a shot. Or at least don’t dismiss them offhand. They emerged onto the scene last, but they are the only player focused exclusively on hair — Hims and Roman offer Rx meds for many other men’s health issues like ED and PE as well — and that honed focus can ultimately lead to better product offerings. Keeps is for men, not women, and their medicines have been shown to work for the majority of men losing their hair. The Keeps reviews that we’ve read have generally be very, very positive, and you can read our full Keeps Review. Click below to get 50% off for your first order — an exclusive discount we’ve negotiated for Fin vs Fin readers (that you won’t find elsewhere):
Does Keeps Work? Is it legit?
So, the research we highlight above shows that the generic medicines Keeps uses do work for most, otherwise healthy men experiencing male patter baldness. Finasteride and Minoxidil are well researched – and the name brand equivalents are much more expensive. Click on the link above to get an special discount for your first month if you want to try Keeps now!
If you’re a seasoned finasteride user looking for convenience and lowest price, go with Roman. Like their competitor Keeps, Roman is for men. They take customer discretion seriously, always sending meds in nondescript envelopes. Plus they offer steep discounts for buying in bulk. Click the image below to get your first month free:
Speaking of discounts, we have a newsletter that covers all the latest offerings. Subscribe below to stay in the loop:
Discover the latest
D2C wellness products
D2C wellness products
And get exclusive discounts!
If you’ve just started to notice your hair thinning and don’t know where to start, I’d recommend Hims. With beautiful branding, a great user experience, and full cabinet of treatments available topical, chewable, and swallowable forms, it’s the perfect way to ease into hair loss treatment. Hims (or for hims, as some on the internet call them) is for men, although they do have a “sister” brand called Hers. Read our full Hims review, or click the image below to get your first month of treatment free.
How do you get a refill from Hims, Roman or Keeps?
It’s actually surprisingly easy to get a refill for your Finasteride prescription from Hims, Roman or Keeps. The cost for a refill prescription is zero; it’s included in your subscription cost. And these companies are going to reach out to you to let you know that your it’s time for an online follow up doctor’s appointment to get a refill.
For example, Hims and Roman are going to email and text you to remind you that it’s time for a telemedicine doctor’s exam, which can usually be completed in a simple online questionnaire for most men.
More Men's Hair Loss Reviews
Head to Head comparisons
Not everyone is looking at all of the companies we mention in this review, so let’s compare each of these vendors one-on-one against each other, in case that’s more helpful
What’s better, Hims or Keeps?
Hims offers an online doctor’s visit and prescription meds for a variety of conditions faced by men, including sexual health and alopecia. For hair loss, like Keeps, Hims offers Finasteride and Minoxidil, available for $34.95 a month (for a little more you can get the complete kit with shampoo and biotin gummies). 100% focused on alopecia, and they offer a Fin and Minoxidil bundle for $70 for 3 months ($23.33 per month). Keeps also has a foam Minoxidil, and their 1st online doctor’s visit is free. We’ve partnered with Keeps to offer an exclusive 50% off discount to get started.
What’s better, Keeps or Roman?
Keeps is focused on keeping men from going bald, with online doctor’s visits and FDA approved medicines. Their 1st doctor’s visit is free, and a Finasteride and Minoxidil bundle is pretty affordable. Keeps also have a foam Minoxidil, which is a big differentiator vs. Roman. Roman offers a variety of doctor consultations and treatment options for men with a variety of conditions, from problems in the bedroom to male pattern baldness. Roman’s first online doctor’s visit is free, as is the first month of treatment. Fin and Minoxidil together are $96, or just $36 a month ($24 a month for the 1st three months, with the introductory offer). Both companies offer 3 month subscriptions.
What’s better, Roman or Hims?
Both Roman and Hims provide online doctor visits for a variety of medical conditions impacting men. For men going bald, Roman has a zero cost (free!) doctor’s visit, and can prescribe FDA approved Finasteride, as well as FDA approved Minoxidil – together $96, or just $36 a month. Roman offers the first month free, which makes it $24 a month for the first three months. With Hims, for $44 a month, you can get a bundle that includes biotin gummies and DHT blocking shampoo, Fin and Minoxidil. Roman’s monthly subscription is slightly cheaper and comes in a three month block, while Hims cost a bit more but is month to month. We tend to recommend Roman if you are committed, due to the lower overall yearly cost.