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Alex Goldberg

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Hubble vs Waldo vs Sightbox

About the Author

Alex Goldberg

Alex is a growth marketer, behavioral economics buff, and lover of all things Direct-to-Consumer. He enjoys scaling early-stage companies and working to bring transparency to opaque industries. He is a UC Berkeley grad, an aspiring retired golfer, and an avid soccer fan.

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Hubble vs Waldo: What’s the Best Contact Subscription for You?

In this Article

In this Article

Alex Goldberg

In this article, we’ll review contact subscriptions from Hubble and Waldo – and let you know what things to think about when you are considering making the switch to getting your eye care online through a subscription instead of directly from your optometrist.


If your vision isn’t perfect, you probably have a love-hate relationship with contacts. Inserting lenses directly onto your eyeball every morning can be scary, uncomfortable, expensive, and just too much effort. But the benefits over glasses are clear.

For those who wear contacts everyday or are considering giving them a try, you’re in luck. New online subscription providers like Waldo, Hubble, and (formerly) SightBox make it easier than ever to buy contact lenses for a reasonable price without worrying about refills. These services are definitely convenient, and can likely save you a decent chunk of change. In this article we compare them — Waldo vs Hubble — the two leading contact lens subscription services vying to correct your vision.


UPDATE: As of December 2019, Sightbox has shutdown all customer-facing operations.


How are Hubble and Waldo different than traditional optometrists?


Let’s quickly go over these services to see how they differ from most people’s experience buying contacts today, which looks something like this:


  1. Find a local optometrist to examine your eyes and recommend lenses. Pay a copay (if you have vision insurance) or 100% out of pocket (if you don’t). Regardless, it’s hard to know if you’re getting a deal and a pain hassling with insurance.
  2. Later on you return to the optometrist to have your contacts fitted. It’s difficult to know what brands are best, so mostly folks go with whatever the doc recommends, even if it’s more expensive. You can save by buying in bulk, but then you’re locked in.
  3. Once a year, patients typically visit their optometrist to have their eyes re-checked and reorder more contacts.

There’s nothing wrong with this arrangement, but  firms like Waldo and Hubble clearly saw room for improvement. Here’s what it’s like to order contact lenses from either service:


  1. If you already know your prescription, skip ahead to step #2. Otherwise first find an optometrist to examine your eyes and prescribe contacts. Pay out of pocket or with insurance for both.
  2. Sign up on HiWaldo.com or Hubblecontacts.com and enter a few details. They both offer generous free trials!
  3. Get a month’s supply of daily contacts delivered to your door for ~$35 bucks.
  4. Cancel, pause, or update your subscription any time from your computer. No more expensive visits to the optometrist just to get another batch. It’s just that simple.


SightBox is a bit different, but also preying on convenience seekers. Offering a hybrid between your traditional optometrist and a newfangled subscription approach, here’s how it works:


  1. Sign up for an account on the SightBox website, and they pay for you to meet with a local optometrist for an eye exam and contact fitting.
  2. Whichever contacts your doc recommends, Sightbox will deliver them to your door for $39-$89 / month, depending on your usage frequency (dailies vs. bi-weeklies vs. monthlies).
  3. They work with your insurance for you and allow you to pay one flat rate every month regardless of the contact brand you choose. 


So wait, why are DTC contact subscriptions from Waldo and Hubble better?


If the benefits aren’t immediately clear, here’s a shortlist of reasons contact wearers value these new subscription services: 


  • No need to deal with insurance
  • Less frequent doctor visits
  • More predictable, transparent monthly payments
  • Lower cost overall
  • More flexibility (whether it’s changing the frequency of delivery on the fly, pausing shipments for a month, changing how you pay, etc.)


The hardest part about making the switch for most people? Apparently it’s telling their doctor. If you’re worried about it, don’t be. Online shopping has infiltrated just about every other business, so your optometrist should hardly be surprised when you let him or her know you no longer plan to buy contacts the old fashioned way. The only downside is that most optometrists don’t have any experience with Hubble or Waldo contacts yet,  or at least not nearly as much as they do with brands they sell themselves, so they won’t be as helpful. Just something to consider.



Waldo vs Hubble: Which is the best contact subscription?


There are a few key differences between these online contact subscription providers. Use this chart to help you compare Hubble and Waldo head-to-head and identify potential deal breakers:


Waldo vs Hubble: Contact Lens Subscription Comparison

Hubble vs Waldo: Top Contact Lens Subscription Comparison



Comprehensive Eye Exam No No Yes
Contact Lens Fitting No No Yes
Free Trial First 10 pairs free (just pay $2.95 for shipping) First 15 pairs free (just pay $1 for shipping) No free trial
Monthly Cost

$36 per month

(free shipping)

$36 per month

(+$3 shipping)

$39 – $89 per month (including shipping)
Brands Offered Waldo Hubble Biofinity, Acuvue, Bausch + Lomb, CooperVision, and most well-known contact options
Replacement Schedule Daily lenses, 30 per box Daily lenses, 30 per box Depends on brand
Can pay with FSA (Flexible Spending Account)? Yes Yes Yes
Offers Toric Lenses for (Astigmatism)? Not yet Not yet Yes
Offers Multifocal/Bifocal Lenses? Not yet Not yet Yes
Has In-House Optician Yes No No
TrustPilot Score

4.6/5 Stars
13k+ Reviews

3.4/5 Stars
5k+ Reviews
Website Visit Waldo Visit Hubble Visit SightBox

Perhaps the most fundamental difference between Hubble and Waldo? The lenses themselves. Hubble and Waldo offer their own proprietary brands  that have both met FDA standards and are produced by reputable manufacturers in Taiwan.  Obviously they haven’t been battle tested nearly as much as say, CooperVision Biofinity XR or Acuvue Oasys lenses,  but the question really is, should the quality of Waldo and Hubble contacts good enough?


Hubble now also offers eyeglasses and can get you a discount of your current brand of eyeglasses (so you don’t HAVE to switch to their brand, although that offer is through ContactsCart). 

Who makes higher quality contacts, Hubble or Waldo?


Convenience and cost aside, here’s a chart to help you quickly compare the specs of the Hubble, Waldo, and SightBox’s lenses:


Waldo vs Hubble vs Sightbox: Contact Lens Subscription Comparison


Waldo vs Hubble: Daily Contact Lens Quality Comparison




UV-Protection 70% UVA and 95% UVB 80% UVA and 95% UVB Varies by brand
% Water 58% 55% Varies by brand
Manufactured by Pegavision in Taiwan Yung Sheng in Taiwan Varies by brand
Lens Diameter 14.2mm 14.2mm Varies by brand
Power Range +4.00D to -12.00D +6.00 to -12.00D Varies by brand
Base curve 8.5mm 8.6mm Varies by brand
Material Etafilcon A Methafilcon A Varies by brand
FDA approved Yes Yes Yes


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What do consumers say about Waldo and Hubble?


Ultimately your eyes are sensitive and it’s not worth gambling on quality. To truly find out if contacts from Hubble and Waldo hold a candle to household brands like Acuvue and Bausch + Lomb, it’s tempting to read consumer reviews online. (Spoiler alert: it’s an unhelpful cacophony.) Skeptics of Hubble and Waldo worry about the upstart because it lacks a long track record of success. They also claim that Hubble lenses use old technology (hydrogel lenses rather than Silicone Hydrogel) that don’t allow as much oxygen to the corneas as other brands. But for every detractor, there’s just as many or more vocal champions singing the startups’ praises. Convenience, low price, and quality experience are echoed in their refrains.


Feel free to explore the rabbit hole of Hubble and Waldo customer reviews if you dare:


  • Hubble (6.8k reviews, 3.3/5 stars as of 1/23/20)
  • Waldo (13.2k reviews, 4.3/5 stars as of 1/23/20)

Are Hubble contacts legit?


The good news about their contacts is that they made of a well understood material, Methafilcon. Methafilcon has been used in contact lenses for years – in fact, one of the primary criticisms of the Hubble contacts is that they are made from a NOT super-modern, cutting edge material. So, your optometrist is likely to say that you could spend more money on a newer “technology” that might get you greater comfort. Or, since everyone’s eyes are unique, might end up being just as good as the contact lenses you’ll get at a very affordable price directly from Hubble. So, yes, their product is good – but since it’s also a very personal thing to put the little pieces of plastic into your eyeballs every day, you won’t know until you try them. So try their awesome free trial and find out for yourself! 


Are Waldo contacts legit?


We’ll talk about our personal experience with their product a little further down the page – but the good news is they are made of Etafilcon, which is another, slightly older lenses material. Etafilcon is actually really well studied (like this clinical trial here that showed good results with people who used the material). Like the other subscription providers, it’s a good material that many people have had success with over the years. They’ve also got a great 10-day trial, and an easy to cancel service. With over 10k 5-star reviews on Trustpilot, you might want to give Waldo a shot too!


How hard are these brands to cancel?


Ok, so we’ve just talked about how great all these free trials are – but what if you want to cancel, either during the trial or after you’ve been using them for a while? Let’s review how you cancel one of their subscriptions.


How to cancel a Waldo contacts subscription


Like so many companies, Waldo says that “you’re in control… easily modify, pause or cancel…” But is it true? Well, first of all, if you want to cancel your Waldo contacts subscription, you need to call them at 1 (888) 297-1269. Not the easiest thing ever, but not impossible. They are open from 3 am to 5 pm EST, at least as of us writing this review, so that gives you a wide window to call to cancel. And they also make it easy enough for your to modify your subscription, if you only wear your contacts occasionally vs. daily. If you tried Waldo but didn’t love the fit, so are cancelling, you may want to try Hubble. They use a different material which may feel better in your eyes – check out their free trial here


How to cancel a Hubble contacts subscription


Hubble says that it’s easy to cancel your contacts subscription. Cancelling is similar to Waldo- you have to call them at 1 (844) 334-1640 to cancel. Their customer service is open from 9am to 5pm during the week, and on Saturday from 1pm to 5pm. If you’ve tried Hubble but didn’t find their lenses to be right for your eyes, you may want to consider Waldo – they use a different material that might be a better fit for you. You’ll get a lot of the same conveniences of a low cost subscription. Check out Waldo’s 10-day trial and get 10 pairs of contacts for just $2.95.


Do Hubble or Waldo have lenses for astigmatism?


So, if you’ve got the all too common eyesight problem of Astigmatism, can you use either of these low-cost, subscription providers? Unfortunately, not yet. If you have astigmatism, you probably need “toric” lenses, which are specially designed to keep them oriented in a particular direction in your eye (they are actually weighted at the bottom, so the bottom part stays at the bottom, thus keeping them in the same position! Pretty cool). If you need these special lenses, we suggest you check out 1-800-Contacts. They have many options that your eye doctor can prescribe to you.



My personal experience with Waldo vs Hubble


Everyone’s eyes are different. Thus I’m not sure if a review of my own, personal experience testing each lens wouldn’t be particularly helpful. While I have nothing bad to report about their quality, my best recommendation is to evaluate them yourself.  Sign up for a free trial of both Hubble and Waldo today. You’ll get 10-15 days of free contact lenses (25 if you sign up for both 😎), and you can cancel right away if they aren’t the right fit. Nothing to lose really, and a whole lot to gain.


If you’re curious what it’s like to get Waldo contacts in the mail and how they are packaged, you can watch my quick unboxing video:





The Verdict: Hubble vs Waldo -- Which D2C contacts are best?


Direct-to-consumer startups Waldo and Hubble have raised millions of dollars of venture capital and are successfully disrupting the contact lens market. Each champions a slightly different contact subscription offering that promises to deliver quality lenses to your door with greater convenience, lower prices, and more flexibility than the status quo. Having gotten to review these products myself, I can say it’s a great time to get vision care online!


The quality of daily lenses from newer brands such as Waldo and Hubble are relatively unproven compared to Acuvue or Biofinity, but millions of happy customers swear by them. Waldo’s 4/5 rating across 3600 reviews on TrustPilot, for instance, is an encouraging vote of confidence.

Ultimately the best solution for your eyes depends on how you wear contacts though. Important questions to consider include:


  • Do you currently have a prescription for contact lenses?
  • Do you have a contact lens brand that you LOVE or are you open to alternatives?
  • Do you prefer to change your contacts daily, bi-weekly, or monthly?
  • Do you have an astigmatism or presbyopia (i.e. need bifocal or toric lenses)?


Here are some final thoughts on who is likely to prefer Waldo over Hubble, and vice versa.



Final Review of Waldo


Waldo is a fantastic option for anyone who loves affordable convenience and already knows their contact lens prescription. When I reviewed their product, they worked well for me, and the 10-day trial is a great way to find out if you’ll find them comfortable for just $2.95. (Check out the video review above to see what they look like.)


Unfortunately if you wear bifocals or need correction for an astigmatism, Waldo can’t quite help you yet, but their own brand of FDA-approved daily lenses is worth trying. Especially since you can get 10 free pairs by clicking the image below! The brand also boasts an in-house optician that can help you answer questions, although we don’t know how available or valuable their advice will be. 



Final Review of Hubble



Strikingly similar to Waldo, Hubble is also ideal for folks who already wear contacts. If you don’t, they offer a bit more help finding a local optometrist. Overall Hubble offers a month’s supply of daily contacts for a few dollars cheaper than Waldo (although they pass on the cost of shipping, which may make them slightly more expensive depending where you live.) Their free trial is even more generous than Waldo’s (click the image below to get 15 free pairs!), their lenses’ UV protection is slightly higher, and they accommodate a slightly larger range of lens powers – so we have to give them a positive review as well.



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For what it’s worth: SightBox — owned by  Johnson & Johnson but now defunct — was yet another great option for contacts online. At $89 per month for daily contact lenses, it was more than double the cost of either Hubble or Waldo. But their price included annual eye exams and contact lens fittings, and  they allowed you to continue wearing the contact lens brand of your choice. To summarize, SightBox was ideal for anyone who:

    • doesn’t have a prescription already
    • needs vision correction for an astigmatism or needs multifocal lenses (neither Hubble nor Waldo can help you here)
    • has finally found a contact lens brand they love and doesn’t want to switch

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About the Author

Alex Goldberg

Alex is a growth marketer, behavioral economics buff, and lover of all things Direct-to-Consumer. He enjoys scaling early-stage companies and working to bring transparency to opaque industries. He is a UC Berkeley grad, an aspiring retired golfer, and an avid soccer fan.

Learn more
Alex Goldberg

Alex Goldberg

Alex is a growth marketer, behavioral economics buff, and lover of all things Direct-to-Consumer. He enjoys scaling early-stage companies and working to bring transparency to opaque industries. He is a UC Berkeley grad, an aspiring retired golfer, and an avid soccer fan.

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