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Alex Goldberg

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Imperfect Foods vs Farm Fresh to You: The Best Organic Produce Box Near You

About the Author

Alex Goldberg

Alex worked at three early-stage startups before starting Fin vs Fin. Covering the rise of direct-to-consumer health, his mission is to help patients access better treatments online. He's also a husband, father, and UC Berkeley grad who enjoys golf, podcasts, live music, cooking, and home improvement.

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In this Article

In this Article

Alex Goldberg

We know that processed foods are bad for our bodies and a threat to small farmers. If you’re like me, you care where your food comes from and yearn for wholesome sustenance pulled straight from the earth. You want eggs with golden yolks and shells in lots of colors. Chemical-free fruits and vegetables pollinated by birds and bees. Beyond just better nutrition, we want to know that the people that produced our food are using methods that are both environmentally and economically sustainable. (Unsure how your diet impacts our planet? Take a fun quiz from the NYTimes.)

 

For those eager to join the ranks of consumers that take responsibility for what they eat, subscribing to a weekly box of fresh fruits, vegetables and artisanal farm products might just be your ticket. Traditionally, eating healthier, more sustainably-sourced foods has been expensive, and for most, not worth the extra research and inconvenience. But new subscription boxes like Farm Fresh to You, Full Circle, and Imperfect Foods have made it harder to hide behind such excuses by delivering healthy produce straight to your door at competitive prices.

 

In this post we’ll compare Imperfect Foods and Farm Fresh to You to help you decide if an organic produce subscription box is right for your lifestyle, and if so, how to choose the right one.