Compare the best nutrition startups
Best Nutrition Brands Online | Description | Category | Related Reviews |
|---|---|---|---|
 | Fatty15 is the first essential fatty acid to be discovered since the omegas—over 90 years ago. | Vitamin | Fatty15 Review |
 | GEM is a real food Vitamin designed to support your daily nutritional needs with ingredients you understand. | Vitamin | GEM vs Ritual |
 | Misfits Market reduces food waste by partnering with local farmers and selling their excess produce to consumers in a healthy subscription box. | Grocery | Misfits Market vs Hungry Harvest |
 | Nurish is a new D2C supplement brand from NatureMade that offers personalized vitamins for your specific nutrition needs and goals. | Vitamin | Nurish by NatureMade Review |
 | Ritual sells personalized vitamin formulations for women. | Vitamin | Ritual Review Ritual vs Care/of vs Honest Co. |
 | Calibrate provides one-year program for weight loss including prescriptions to rx weight-loss medications online. | Weight Loss | Calibrate Review Found vs Calibrate |
 | Rootine is a brand for personalized nutrient Formula based on science and biology. | Vitamin | Rootine Review |
 | Drizly is the fastest alcohol delivery app, bringing you booze in 60 minutes or less. | Grocery | Drizly vs Saucey |
 | Somm helps support sleep. It's that simple. Drink one can 30 minutes before bed. Best of all, you can sleep easy knowing it's gluten-, dairy-, and drug-free. | Sleep | Coming soon |
 | Graze offers delivers nutritious snack boxes. | Grocery | Coming soon |
 | Grove is a marketplace for healthier groceries and home essentials. | Grocery | Coming soon |
 | Hint ships fruit infused bottled water directly to your door. | Infused Water | Coming soon |
 | Home Chef is a leading fresh meal kit delivery subscription. | Grocery | Coming soon |
 | HungryRoot delivers healthy meals ready to eat in <10 minutes. | Grocery | Coming soon |
 | Noom is a leading weight-loss app for building healthier habits. | Weight Loss | Noom vs Nutrisystem Weight Loss System Review |
 | Thrive is a members-only market for sustainably-sourced organic goods. | Grocery | Online Organic Markets Review |
 | Freshly prepares chef-cooked, healthy meals and delivers them to your door. | Meal-Prep | Coming soon |
 | HUM offers clinically-proven nutritional supplements tailored to your health and beauty goals. | Vitamin | Goli vs Olly vs HUM |
 | Farm Fresh to You is a fresh produce subscription services that delivers farmer's market veggies and fruits on a regularly scheduled cadence. | Grocery | Farm Fresh to You vs Imperfect Produce |
 | Baze provides personal supplements based on at-home blood test. | Vitamin | Persona vs Care/of vs Baze |
 | Olly creates nutritional supplements with essential vitamins and minerals in everything from capsules to gummy vitamins. | Vitamin | Goli vs Olly vs HUM |
 | Care/of helps find the right vitamins, protein and collagen. | Vitamin | Persona vs Care/of vs Baze |
 | Vessel is an at home evaluation that tests nutrient levels to help you understand and optimize your health. | At-home nutrient test | Vessel Health Review> |
 | Goli Nutrition offers daily supplements for health in innovative ways. | Vitamin | Goli vs Olly vs HUM |
 | Good Eggs is an online grocery delivery service meeting top-notch food standards with local, organic, and pasture-raised food. | Grocery | Good Eggs Review |
 | Rasa is a coffee alternative designed to deliver sustainable energy and a functional daily dose of adaptogens in your morning brew | Adaptogenic coffee alternative | Rasa Review |
 | Mosaic Foods offers plant-powered vegan and vegetarian food to fuel you and your family's life. Their many recipe options are delivered and ready in 5 minutes with no shopping, prep, or cleanup. | Plant-based meals | Mosaic Foods Review |
 | Huel offers nutritionally complete, convenient, and affordable food that provides you with all 26 essential vitamins and minerals, protein, essential fats, carbs, fibre and phytonutrients. | Meal Replacement | Best Meal Replacement |
 | Soylent products deliver complete plant based protein, essential nutrients, healthy fats, and slow-burning carbs in convenient and affordable formats that are both good for you and the planet. | Meal Replacement | Best Meal Replacement |
 | Ka'Chava provides all the essential nutrients for your body + mind, sourced from nature, in one delicious superblend. | Meal Replacement | Best Meal Replacement |
 | Mosh is an Austrailan men's health clinic that treats a wide range of well-being categories including weight loss with their Weight Loss Shakes. | Weight Loss Shakes | Mosh Weight Loss Shake Review |
Home › Weight Loss › Mosh Weight Loss Shakes Review Rating: 4.7 / 5 ★★★★★ 4.7/5 You started off with the best intentions of eating a healthy diet and losing the extra weight that literally
Home › Weight loss › Found vs Fella Whether it be cosmetics, clothes, plastic surgery, or weight loss programs, anything aesthetics-related has been conventionally geared toward women. Thankfully, that’s changing with the times. After all,
Medical Reviewer: Maryellen Dance, MS, LMHC Home › Weight Loss › Levels vs January vs Nutrisense Glucose trackers are probably not on your radar unless you have diabetes, but you might be excited to learn
Home › Home Grocery › Lettuce Grow Review Rating: 4.7 / 5 ★★★★★ 4.7/5 With food prices rising across the country, more people are interested in growing their own healthy groceries and fresh harvests at
Home › Weight Loss › Fella Health Review Rating: 4.6 / 5 ★★★★★ 4.6/5 Losing weight can seem like one of the hardest things in the world. Even when you follow a plan, exercise more,
Home › Nutrition › Huel vs Soylent vs Kachava Meal replacements are becoming more and more sustainable options as actual food that can nourish you when you’re short on time. Compared to generations before us,
The role of social media and the rise of influencers has helped mint many DTC nutrition startups. Rather than focus on moving inventory at grocery stores or increasing sales through a third-party site like Amazon, nutrition startups have figured out how to engage consumers directly through social media. Since influencers play such an outsized role in both beauty and personal nutrition, it’s a prerequisite for DTC nutrition startups to have a strong social media game. Social media has allowed DTC brands to emerge from nothing and amass loyal followings across the globe in months, rather than years.
The one-size-fits-all model has been officially dispelled from nutrition. Modern science has shown repeatedly that best practice for one human’s diet is unlikely to be applicable to another. Food charts seem old-fashioned now and all nutritional advice is heavily caveated and qualified based on personal needs. A number of direct to consumer companies focus on personalized nutrition explicitly — think of the example mentioned before, like Ritual and Noom — while others essentially tap into the demand for more convenience, which is a more personally-catered approach in general. A side effect of (or perhaps a direct response to?) the increased demand for personalized nutrition has been the growth of DTC nutrition startups.
Discover the latest D2C wellness products
Beyond the growing demand for convenience and lower prices, there are several key factors driving the rapid growth of direct to consumer telemedicine startups. Here are three:
The majority of online nutrition startups have merely repackaged common concepts into more convenient and accessible offerings. As an example, all healthy meal prep delivery companies simply make home cooking a couple steps simpler, while online organic markets like Thrive or Grove Collaborative simply remove a bit of guess work around shopping sustainably online. Neither offers a radically transformative service or product that’s changing what people eat.
Similarly, a lot of D2C nutrition startups have rejiggered existing supply chains to improve customer experience for existing goods. Misfits Market, for instance, saves food from the trash by delivering it directly to your door, while alcohol delivery firms Drizly and Saucey sell all the traditional hooch brands you’ve come to love, merely saving you a buzzed jaunt to the corner store.
Overall, startups are growing a ton despite a lack of technological breakthroughs in nutrition. Many claim their products are well supported by science and academic research, but direct to consumerism in nutrition has been – in our humble opinion – mostly driven by innovations in the customer experience than anything else.
What’s proved true for new direct to consumer brands in general is also true of D2C nutrition startups: heavy investment in paid media is an effective way to grow brand awareness and acquire new customers. These startups are deploying large ad budgets to stay ahead of the competition, and show a high willingness to pay to acquire new customers. Investor’s dollars are shelled out for social ads, search engine optimization and SEM, as well as robust affiliate programs, and offline channels such as radio and TV.
Whether it’s a first free month from Noom, free shipping for life, or a week of free meals from Blue Apron, D2C startups in the nutrition space are using eye-catching intro offers to entice consumers. The idea is that once you try their product or service, it’ll be too convenient to give up, kind of like Uber or Lyft. For many in the ecosystem, it’s unclear how sticky their offerings really are, and whether the economics of heavily subsidizing early adoption will pan out in the long-run. But for those in ultra-competitive niches like meal delivery or online vitamin subscriptions, offering health-conscious consumers something for free may be the only way to get noticed.
While nutrition is a broad term and encompasses a lot of product categories from food to vitamins to weight-loss and more. Here are a few of the hottest markets that modern nutrition startups are disrupting:
….And that’s really just the tip of the iceberg. Like most industries, nutrition startups are going direct to consumer, and it’s an incredibly exciting time to be following the space. There’s so much changing that we couldn’t have possibly covered it all — what did we miss?
