DTC Product Reviews

Drizly vs Saucey: What’s the Best Booze Delivery App?

Both Drizly and Saucey have built upon an awesomely simple idea: quick booze delivery to people who want to drink, all via an app. It’s especially convenient when you run out of beer at a party, realize you haven noREAD …

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Review: Hundred Vitamins and Personalized Nutrition

Vitamins are horrendously confusing. Sure, the benefits of topping up healthy compounds and eliminating nutritional deficiencies seem intuitive enough. But the jury is still out on whether most healthy people really need them. And with thousands of brands, nutritional claims,READ …

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Roman vs Lemonaid Health: Comparing the Best Cloud Pharmacies

Doctor in a pocket. Telemedicine. Doctor on demand. Whichever way you wish to frame it – this new model for digital healthcare is absolutely teeming with potential, and growing fast. There has long been a stigma for men dealing withREAD …

Review of Evens for Heartburn and Acid Reflux

Review: Evens for Heart Burn (GERD) and Acid Reflux

You know that painful burn that bubbles up after inhaling a bucket of spicy chicken? I feel it almost every time I apply hot sauce these days. If you don’t know what I’m talking about, imagine the sensation in yourREAD …

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Waldo vs 1-800 Contacts vs Sightbox: What’s the Best Way to Order Contacts Online?

Once you’ve been wearing contacts for a while, it’s easy to get tired of shelling out the big bucks when you get them from your eye doctor. If you are like me, you have been wondering if there’s a betterREAD …

Compare Online Life Insurance: Ethos vs Haven Vs Ladder vs Bestow

If you’re like me, you’re seeing ads for all these new life insurance companies all over the place. Ethos Life Insurance, Haven, Ladder, Bestow, Fabric — where did they all come from, and are any of them good enough toREAD …

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Hubble vs Dailies: Which Daily Contact Lenses are Best?

If you need glasses but don’t like wearing them, contact lenses are the way to go. They might be a pain at first, but once they’re in, it’s usually not hard to forget about them for most of the day.READ …

Gennev vs Rory: Comparing Menopause Treatments for Women

An unbiased comparison of Gennev  and Rory, two new telemedicine startups focused on providing quality women’s health advice and products online.   On average, 6,000 women reach menopause each day. But do you even know the first thing about whatREAD …

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Smilelove vs Candid vs SmileDirectClub: Comparing Low-Cost Teeth Aligners

Can the at-home teeth aligners offered by Smilelove, Candid and SmileDirectClub replace braces for straightening your teeth? Do they really offer similar results to orthodontic work, and at what kind of discount are we talking about? If your teeth haveREAD …

DTC Nutrition Startups

Best DTC Nutrition Startups of 2019

Want to know the biggest trend in the diet and nutrition space this year? Direct-to-consumer. 2019 saw an onslaught of DTC nutrition startups launch new brands or experience breakout growth. Some newly familiar names now include Noom and Ritual, bothREAD …

Hubble vs Acuvue vs Aveo: What are the best daily contacts for you?

Pretty much anyone who’s worn contact lenses has heard of Acuvue – but what about newcomers Hubble and Aveo? What do they offer that’s different? Are their lenses high-quality, and how do prices compare versus traditional brands?   We’ve experiencedREAD …

Zero Smoking Cessation Review

Review: Zero Smoking Cessation — Can It Help You Quit Smoking For Good?

An unbiased review of Zero, the online smoking cessation service that combines professional medical advice with product recommendations to help you quit smoking.   You’ve determined it’s time to quit smoking. It’s hard separating yourself from cigarettes and nicotine. AndREAD …

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Dadi vs Legacy vs YO Sperm: The Best Male Fertility Kits

If your only reference for fertility testing involves a scene from a TV show where the guy goes into a sad, wallpapered room in a doctor’s office with an adult magazine, then it’s time to upgrade how you think aboutREAD …

Online Eye Care Industry – Fast Growth D2C Brands

The eyecare industry is huge – over $40 billion in the US alone. And startups have taken notice, with newcomers attacking margins and service delivery in several important product categories like contact lenses (e.g. Hubble and Hi Waldo) and glassesREAD …

Review: Roman for Cold Sores and Herpes

Personal appearance and self-confidence are vital parts of our everyday lives, but there are some things that have a surefire way of chipping away at both. Enter cold sores and the herpes simplex virus. According to the WHO, an estimatedREAD …

Candid vs Byte vs Invisalign: The Best Teeth Aligner Kit for Your Budget

If you were one of the unlucky ones, you remember painful visits to the orthodontist in your teens. The sticky leather chair, picking out your colored rubber bands (orange and black for Halloween, duh), and lots and lots of metal.READ …

Illuminate Labs Review

Review: Illuminate Labs Herbal Supplements

If you’re a consumer of dietary supplements in the U.S, you might not be aware of how loosely the Food and Drug Administration (FDA) oversees the market. Manufacturing facilities are regulated but there is no mandated federal requirement to testREAD …

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Thinx vs ModiBodi vs Speax: A Review of the Best New Period Panties for Women

Getting your period is not fun. Cramping, bloating, craving, and well, messiness – it’s a tough time of the month. Thankfully, plenty of new startups like Thinx, ModiBodi and Speax are focused on creating products that women can use forREAD …

Roman vs Viagra: Which ED Treatment Works Best?

With telemedicine startups and online pharmacies quickly revolutionizing medical treatment, medicine meant to treat conditions like Erectile Dysfunction (ED) are becoming more accessible on the internet through platforms like Roman. How effective are these ED treatments in general? What areREAD …

dreem 2 review

Review: Dreem 2 Smart Headband for Better Sleep

If you are like me, and not the best sleeper, then you are probably pretty excited about the Dreem 2 soon becoming available in the United States. Previously limited to Europe, India, and Hong Kong, Dreem is a French neuroscienceREAD …

Hims vs Viagra for ED

Hims vs Viagra: Which Treatment is Better for Erectile Dysfunction (ED)?

Everyone knows the name Viagra, but what about Hims, the newer online telemedicine company? It offers the same meds for ED, but are they FDA approved, and how do they compare to Viagra in terms of cost and efficacy?  READ …

Hims vs Propecia: What’s the Difference and Which is Better?

What’s the difference between Propecia and Hims (forhims.com) for treating male pattern baldness? Does either treatment offer superior hair growth, and what are the differences in cost?   If you’ve heard of both of these hair loss treatments, then youREAD …

HiSmile vs Glowup vs SmileDirectClub: Best LED Teeth Whitening Kit Comparison

Can the LED teeth whitening kits by HiSmile, glowup. and SmileDirectClub compete with established teeth whitening brands? Do they work, and what do they cost? If your teeth are starting to look a little … less pearly white after aREAD …

Getting started on Fin vs Fin

Hello and welcome to Fin vs Fin! If this is your first time here, welcome!  We started this site to bring you the best in Direct to Consumer startup reviews, from men’s and women’s health to tasty snacks. We callREAD …

Roman premature ejaculation (PE) reviews

Review: Roman for Premature Ejaculation (PE)

Is there anything that kills the mood faster than a premature climax? Not according to rapper Missy Elliot, who made it the focus of her 2001 hit One Minute Man:   “Break me off, show me what you got. CuzREAD …

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Finasteride Price Comparison: Where to Buy Finasteride Online for Less

Wondering where you can buy the cheapest hair loss pills online? We started monitoring the price of finasteride at a handful of reputable telemedicine providers to help men understand what it costs to get an online doctor’s visit and prescription.READ …

Hims vs Lemonaid: Where to Buy Men's Hair Loss Meds Online?

Lemonaid vs Hims: Where to Buy Hair Loss Meds Online?

Do the hair loss treatments from Lemonaid and Hims really work, and which is a better option? Are they using FDA approved drugs, and how do you get prescriptions for their medicines? And – of course – how much doREAD …

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Roman vs Rogaine: Which Has the Best Topical Hair Loss Treatment?

How does good old-fashioned Rogaine compare to the new hair loss company Roman? Is “Ro” pushing snake oil, or does its medicine really work? What’s the difference in price? Does it make sense to purchase online as a subscription? WhenREAD …

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Billie vs Flamingo vs Venus: How to Choose the Best Women’s Razor Subscription?

If I were to guess, hair removal isn’t likely something you look forward to. For most it’s a cumbersome, time-consuming chore that’s unexpectedly painful. But thanks to new shaving clubs, razor companies have found a way to make it moreREAD …

Hims vs Kick: The Best Ways To Buy Anti-Anxiety Meds Online

Hims vs Kick: Where to Buy Performance Anxiety Meds Online

It’s hard to miss the barrage of ads for new, anti-anxiety startups Hims and Kick Health. But I still had a lot of questions. Are these reputable companies offering legit medicine? How are they able to prescribe anti-anxiety beta-blockers online?READ …

Rogaine vs Keeps Hair Loss Treatments

Rogaine vs Keeps: Comparing Hair Loss Prevention Treatments for Men

Which is better: Rogaine® — a trusted name in men’s hair care, or Keeps — a newer player in the men’s hair loss treatment space? How well does each work, and how long do they take to show results? WhatREAD …

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KiwiCo vs Amazon STEM vs Little Passports: What’s the Best Education Box for Kids?

These days it’s no exaggeration to say kids are born with the world at their fingertips. They can summon an Uber or Lyft. Have any food delivered within minutes. Google answers to every question that pops into their head, orREAD …

Imperfect_produce_reviews

Imperfect Produce vs Farm Fresh to You: The Best Organic Produce Box Near You

We know that processed foods are bad for our bodies and a threat to small farmers. If you’re like me, you care where your food comes from and yearn for wholesome sustenance pulled straight from the earth. You want eggsREAD …

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Proactiv vs Curology vs Hers: Prescription Acne Care for Women

By some estimates, acne treatment is now a $10b market globally.  While blemishes have always been an acute source of insecurity, the industry’s growth should come as no surprise given the rise of the “selfie”. Snapchat, dating apps, and theREAD …

Blue Chew vs Roman vs Hims

Review: BlueChew ED Treatment vs Online Alternatives

Most guys have heard of the popular erectile dysfunction treatments Viagra and Cialis. But a new player on the block called BlueChew (aka bluechew.com) offers online doctor diagnosis and ships ED medicine directly to your door. What medicine is inREAD …

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Lola vs Cora vs Kali: The Best Organic Tampon Subscriptions

“Aunt Flo”, “Moon Time”, and “Red Wedding” (thank you, Game of Thrones!) are just some of the euphemisms women use to talk about their periods. It’s an unspoken rule to be discreet about that uncomfortable “Time of the Month”, butREAD …

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Motiv vs Oura: Smart Rings for Improved Sleep & Fitness

When it comes to motivation to stay fit, we’ve come along way from Jane Fonda workout videos. Smartphones now track our steps and calories burned, but who wants to lug their phone on a run? Thus portability and the quantified-selfREAD …

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Ollie vs Pet Plate vs NomNomNow: Comparing Fresh Dog Food Subscriptions

Unless you obsess over your dog’s health, you’ve probably never heard of dog food subscription services Ollie, Pet Plate, and NomNomNow. These relatively new services ship pre-proportioned canine meals made from fresh, healthy ingredients directly to your door. 👍Two thumbsREAD …

Hims Minoxidil vs rogaine

Hims vs Rogaine: Which is the Best Topical Treatment for Hair Loss?

What’s the difference between Rogaine® and Hims hair loss treatment? Well, in some ways not much at all, but in others quite a bit! Do they work, and who are they for? Read on to learn more about these twoREAD …

Thrive Market online organic subscription box vs The Honest Company and Brandless

Brandless vs Thrive vs Honest Co: The Best Online Organic Markets

It’s Sunday morning, and you’re indulging in a bit of relaxation before the upcoming workweek. Or, like most people, you have a laundry list of chores like gassing up the car, cleaning the house, and well, laundry, just to nameREAD …

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Quip vs Goby vs Sonicare: What is the Best Electric Toothbrush Subscription?

If you care about the health of your teeth, you’ve probably seen TV and online ads for electric toothbrushes from companies like Quip, Goby, Sonicare and Oral-B. These companies are battling for your mouth – but what are the keyREAD …

Rory-menopause-review

Review: Rory Menopause Treatment Subscription

An unbiased review of hellorory.com, an online supplier of products for women that treat common symptoms of menopause.     It’s extraordinary that, in this age of feminism, hormonal changes affecting women from menstruation through menopause are still so hushREAD …

Hubble vs Waldo vs Sightbox

Hubble vs Waldo vs Sightbox: How Do Contact Subscriptions Work?

If your vision isn’t perfect, you probably have a love-hate relationship with contacts. Inserting lenses directly onto your eyeball every morning can be scary, uncomfortable, expensive, and just too much effort. But the benefits over glasses are clear. For thoseREAD …

Ritual vs Care/Of vs Honest Co. Womens Vitamins

Ritual vs Care/Of vs The Honest Company: Which Offers the Best Vitamins for Women?

If you’re on Instagram, you’ve likely seen a bunch of ads for online women’s vitamin products recently. There is a whole new way to get multi and prenatal vitamins today, with startups like Ritual and Care/Of and The Honest CompanyREAD …

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New men’s hair loss treatments from a friend

My grandfather was bald by the time he was twenty. But I kept my hair full(ish) until my thirties. And I don’t want to lose what I’ve got left.   Modern medicine has created several, successful, medicines that help youREAD …

Blink Health Logo

Review: Blink Health Rx Pharmacy Discount App

If you take prescription drugs on an ongoing basis, at the very least you feel the pinch in your wallet.  Some drugs bankrupt consumers because of their high cost and absolute necessity for life. Unfortunately, there are many reasons whyREAD …

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The Best Direct to Consumer Telemedicine Startups of 2019

Have you noticed the boom in startups offering medical diagnosis and treatment over the internet? You may have heard of companies like Roman and Hims who’ve raised a bunch of VC investment to bring medical services into patients’ homes viaREAD …

genM marketing intern logo

Review: GenM Marketing Apprentice Platform

Marketing resources are scarce because businesses always need more of them. Publishing more content. Generating more insights from data. Testing more ads. Reaching out to more influencers. Speaking at more conferences…marketing truly never ends. Which is why, as a marketer, I’veREAD …

Ritual vitamin review

Review: Ritual Vitamins for Women

This is an unbiased review of Ritual’s women’s health vitamins. What is in these supplements, are they easy to order, and how good is their subscription service? Ritual has been hyped up a lot recently in the NYTimes, Elle, Vogue andREAD …

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Hers vs. Nurx vs. Pill Club: Comparing Online Birth Control Subscriptions

“Women sure do have it easy these days” — said nobody ever. But life has definitely improved for women looking to acquire birth control online. The internet teems with new services offering a monthly delivery of female contraceptives at anREAD …

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Review: Hims Hair Loss and ED Subscription for Men

An unbiased review of men’s healthcare startup Hims. How does Hims hair loss, erectile dysfunction and other subscription medicine compare to what you get from your local pharmacy? What does it cost? What is it like to have a “virtual”READ …

Review: Keeps Hair Loss Subscription for Men

Keeps – an unbiased review by the experts of men’s health startups, FinvsFin. Keeps says they will diagnosis, prescribe and deliver men’s health medicine – but do they deliver results? In this review, we’ll discuss the science behind Keep’s productsREAD …

Hims vs Roman vs Keeps Growth Chart

Hims vs Roman vs Keeps: Do Hair Loss Subscriptions Work?

If you’re male and over 25, you’ve likely seen a ton of ads for hair loss subscription products lately. There’s a war raging between the likes of Hims (aka ForHims.com), Roman (aka getroman.com), and Keeps (keeps.com), all fighting to beREAD …

roman hair loss and ed logo

Review: Roman Hair Loss and ED Treatments for Men

An unbiased review of men’s health startup Roman (Ro). Roman promises doctor diagnosis and quick medication delivery for a variety of men’s health ailments, such as hair loss, ED and more. But do they deliver the results? Read this RomanREAD …

forusall dashboard

Review: ForUsAll 401(k)

ForUsAll is a new 401(k) advisor founded by executives from Financial Engines, a major player in the Fortune 500 401(k) space. (Full-disclosure: I used to work there!) ForUsAll is using technology and design to attack the problem of expensive, difficultREAD …

human interest logo

Review: Human Interest 401(k)

Human Interest is a new startup trying to make small business and startup 401(k) plans easier to administer and easier to use. The company was founded as Captain401 in 2015, and has raised over $14 million in venture capital. HumanREAD …

Review: Employee Fiduciary 401(k)

Employee Fiduciary is a low-cost 401(k) provider. Employee Fiduciary offers affordable 401(k) recordkeeping and third party administration, and has a variety of investment options for plan sponsors to choose from. The company was founded in 2004, and has carved outREAD …

Review: Guideline 401(k)

Guideline is a new player in the 401(k) space, and is attacking the problem of expensive, difficult to administer and use retirement plans by developing unique technology coupled with smart design. Guideline was founded in 2015, and has a strongREAD …

Betterment for Business 401k

Review: Betterment for Business 401(k)

Betterment is a robo-advisor who also offers corporate 401(k) plans under the brand Betterment for Business. The company was founded in 2008 and has raised well over $200 million in venture capital. Betterment’s technology creates individualized portfolios based on theREAD …

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