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quip vs goby vs sonicare electric toothbrush subscription comparison

Quip vs Goby vs Sonicare vs Brüüsh: What’s the Best Electric Toothbrush Subscription?

If you care about the health of your teeth, you’ve probably seen TV and online ads for electric toothbrushes from companies like Quip, Goby, Sonicare and Bruush. These companies are battling for your mouth – but what are the key differences between these electronic toothbrush providers? How different can their products really be? (Turns out, pretty different.) And can they really keep your chompers as shiny as Vanna Whites’? The answer is yes, depending on how you use them. Choosing the one that is best for you really depends on who you are. Skip ahead to find out if Quip, Goby or Sonicare is the right toothbrush for your mouth and budget.



First, do you really need an electronic toothbrush?

Powered toothbrushes have existed since the 1920’s, and it was GE who popularized the battery powered automatic toothbrush in the 60’s. (Can you imagine brushing your teeth while having the brush actually connected to a wall outlet? That doesn’t sound dangerous at all…) These tooth-tools were first recommended for people who had problems using a regular brush due to mobility/motion issues, but dentists gradually started to suggest that a broader population could benefit from the deeper clean via an electric brush.



Benefits of a powered brush

A meta-study of manual toothbrushes effectiveness vs. powered ones shows that electric brushes likely provide better cleaning. A great feature of this study is that it had a large sample size of 4624 participants, so the researchers had a lot of data to analyze before they reaching conclusions. This study, as reported in the Cochrane Library of clinical research papers, found that “powered toothbrushes are more effective than manual brushes in reducing plaque and gingivitis in the long and short term. An 11% reduction in plaque (Quigley Hein (Turesky) index) was shown at one to three months and a 21% reduction in plaque at longer than three months. With regard to gingivitis a 6% reduction (Löe Silness index) was seen at one to three months and a greater reduction of 11% in the long term.

In other words, less plaque and a lower risk of gingivitis if you use an electric toothbrush. So, if you are worried about your mouth’s health, or just want to do everything you can to have a strong smile (and gums), you should consider getting one.

Quip vs Goby vs Sonicare vs Bruush: Electric Toothbrush Comparison

Quip, Goby, Sonicare and Bruush all have competing products on the market, and choosing the right one for your mouth can be confusing. There are a number of factors that you’ll want to consider when deciding between Quip and Goby, which are only available online as a subscription, and more traditional providers like Sonicare.


Here’s a quick price comparison and more details on the key features in each company’s flagship products:

Quip vs Goby
vs Sonicare vs Brüüsh

Initial Price$25$50$70

$79 with refill plan

(3 brush heads every 6 months for $18)

Brush Replacement Price$5$6$8$6
Handle sizeSmall (like a traditional toothbrush)WideWideWide
BatteryReplace AAA every 3 monthsRecharge every 2 weeksRecharge every 2 weeksRecharge every 4 weeks
Timer2 minutes with 30 second increments2 minutes with 30 second increments
2 minutes with 30 second increments
2 minutes with 30 second increments
Brush strokes per minute (~RPM)15k9k31k31k
Brush heads availableOscillatingOscillatingOscillatingOscillating
Design OptionsPlastic, metal, and premium models. (metal and premium cost more)Many cool designsSeveral colors, although tough to choose on amazonBlack, white, pink, red, mauve, grey, green
Travel featuresComes with travel capComes with travel capComes with travel cap
Comes with compact travel case





Does Quip, Goby, Brüüsh or Sonicare get your teeth the cleanest?

Of the various toothbrushes we’ve reviewed, which gets your teeth the cleanest?


The easy answer is the one you are most likely to use! So, if Quip’s design and affordable price is what will make you most likely to actually brush your teeth, regularly, then it is the clear winner. That being said, many people like Sonicare and Brüüsh’s high number of powerful brush strokes per minute, and if you can afford the higher starting price, it is a wonderful option for anyone who wants the most powerful brush around.



Replacement Brush Heads: Quip vs Goby vs Sonicare vs Brüüsh

Various dentist groups strongly recommend changing your toothbrush, and electric brush head, every three months. Why would dentists recommend you change brush heads so regularly? Several reasons:


  • Brush heads wear down, resulting in a worse clean – and possibly hurting your gums! That’s right, supposedly the worn brushes can become jagged and damage your gums.
  • Germs – this is the reason the American Dentist Association strongly recommends changing your toothbrush every three months. Bacteria and other nasties can build up on your brush, resulting in a clean that’s, well, not so clean.
  • Using a toothbrush for more than 3 months might cause bad breath (also called halitosis)


Quip’s brush subscription – a cost effective option

Quip is different than most other providers, in that for $5 you can get a refill sent to your house every 3 months. The startup is trying to help consumers remember to change their brush head by making it dead simple to get a new head as the old one runs out. The $5 charge every three months also includes a new battery. The daily cost is five and a half cents a day for Quip’s replacement brush subscription.


Source: Quip



Sonicare brush replacements – expensive for the official ones, but…


Sonicare’s official replacement brushes can be expensive, coming in at $29.99 for a three-pack. That comes to about 33 cents a day – pretty expensive.


Another major advantage to Sonicare is that there are a variety of different brush heads – Sensitive, Plaque Control, Gum Health, and more.


Finally, generic knock off brush replacements are also available for a lower cost. You may be able to find a brush that meets your budget at a lower price than the name brand version



Goby brush replacements – a flexible subscription choice

Goby is like Quip, in that they offer a brush subscription and will deliver brushes to your house. However, Goby lets you choose to get a new brush every one, two or three months – quite a difference from Quip, which only gets you a brush every 3 months. 


It’s unclear if you really need a new brush every month, but, hey, if you are OCD about being clean maybe Goby’s one-month plan is right for you! The cost comes in at a reasonable $6 per head when you subscribe, meaning that if you follow the standard every 3-month refills, you will pay just under seven cents a day – very reasonable.

Source: Goby



Brüüsh head replacements – a flexible subscription choice

Brüüsh claims to be “the last electric toothbrush you’ll ever buy” with its convenient recurring subscription plan. Your initial purchase ($79) includes three brush heads, and a recurring plan sends three new heads delivered every six months for $18 ($6 per replacement brush). 


Brüüsh comes with a handy travel case, and is extremely well made. As a user myself, I can attest to its durability, ease to travel with, and love the replacement head subscription plan. I truly love my Brüüsh! After all, $3 per month after your initial $79 investment is very reasonable to ensure your teeth are being well cared for.

Source: Brüüsh

All in all, we like the low cost, subscription brush heads by Quip and Goby since they come to your door right when you need them – and don’t cost much at all.

Comparing Quip’s battery to Sonicare, Goby, and Brüüsh

A pretty massive difference between Quip’s toothbrush and the others is the battery. Quip uses a standard AAA battery, that you can purchase pretty much anywhere around the world (a replacement is also included with your new brush subscription). The others have internal batteries that you recharge out of a wall socket.

So, this means that you don’t have to replace the battery for Sonicare, Brüüsh, or Goby. For many people, this is likely to be a huge convenience. All you have to do is regularly place the brush into its charging station, make sure the base is connected to the wall, and you are good to brush! It’s also more eco-friendly since disposable batteries all end up in a landfill leaking toxic acid after just one use…

However, as we will discuss in the travel section of this review, a large charging station makes it harder to pack up a Goby or Sonicare or Brüüsh. This is an extra toiletry to stow away (and depending on which country you are traveling to, may require you to bring an outlet adaptor as well), which will take up space in your luggage, although worrying about your toothbrush running out of batteries while you are on a 4-week backpacking trip to Europe probably isn’t much worth the bother…

Since the Quip brush uses ordinary AAA batteries, you don’t need any special charging station or toothbrush base. In a small bathroom or on an extended vacation, this is a huge advantage. No extra space on your bathroom vanity taken up, no need to think about keeping a charge (just insert a new AAA when needed), no need to lug around a base station on a trip – all positives. BUT, buying external batteries is an extra chore, and it does slightly increase the cost of operating one of these devices. Plus the environmentalist in you can’t be excited about the waster of disposable batteries.

All in all, the battery question is one that really depends on your personal needs. Quip’s AAA batteries are clearly better for travelers, people who don’t like to think about regularly charging their equipment and those of us who have a small amount of bathroom countertop. The traditional electric toothbrushes’ rechargeable batteries are going to be better for those of us who don’t want to deal with changing a battery, who don’t mind periodically putting their toothbrush into a wall-connected charging station and who have the space to place a base near an outlet in their bathroom. Among the rechargeable options, Brüüsh boasts holds a charge the longest at 4 whole weeks!

Which electric toothbrush is better for traveling?

If you are a frequent traveler, then your choice of brush matters. You’ll want a design that is easy to throw into your suitcase, that is lightweight and that doesn’t have a bothersome re-charging base station.

The hands down winner for the oral health focused traveler is Quip. Its battery outlasts the competition, so you don’t need to worry about lugging around a charging base. And even if your battery runs dry, you can easily just head to any drug, grocery, or corner store and get a replacement AAA.

Another key feature of Quip vs competitors like Sonicare is that it comes travel ready. The brush comes with a plastic head cover and a slim plastic case for the handle. Goby does come with a plastic cover for the head, but Quip’s smaller design and travel case for the handle beats the competition. You can purchase some great looking travel cases for the Philips Sonicare 2 Series. The recommended Sonicare case is $12.99. Brüüsh comes with a sleek travel case that’s easy to slide into any dopp kit or backpack. While Quip is the lightest weight travel option, Brüüsh is a close second and won’t take up much more space.


The Verdict: Quip vs Goby vs Sonicare vsBrüüsh —  Which is best?

While there are some minor differences between these electric-powered toothbrush subscriptions, which one is the best? Can you choose one?

Well, yes – but it depends.

If price is not an option, you don’t mind bulky design, you don’t intend to travel, and you are not going to forget to pick up refill brushes, then Sonicare is likely the best bet for you. With a high number of brushes per minute, it delivers powerful scrubbing action to your teeth – all for a bit of a premium price and a spot on your bathroom vanity.

Goby is ideal if you need a subscription for your brush heads, love cool design and don’t intend to travel very much. Plus, the new brush replacements are affordable.

Source: Goby

If you are looking for an affordable, easy way to get the benefits of an electric toothbrush without having to worry about running out of brush heads or recharging a battery, then we recommend Quip. You’ll get the brushed delivered right to your door, have a slickly designed, easy to travel with brush to use everyday and get the benefits of a low cost, but effective, brush each and every day. You can get Quip starting at just $25 here.

quip Electric Toothbrush
Our #1 pick overall is Brüüsh. For just $79, you get an incredibly powerful, sleekly designed electric brush, with a low-cost recurring brush replacement subscription. It comes with a travel case (at no additional cost) and boasts the longest lasting battery life. I’ve been using Brüüsh or over a year and am so happy with it. It’s been durable and easy to travel with. Click below to check it out!

The Best Direct to Consumer Dental Startups of 2020


We recently published an overview of the dental startup space in 2020. And we’ve reviewed a number of other awesome tooth care products – because you only get one set of teeth! (Ok, technically you get baby teeth, but those only last for a little while.) You can also read our reviews of teeth aligners made by Candid, Byte and Invisalign, or read our overview of the cheapest teeth aligners. These companies are making getting your teeth straightened easier and more affordable than ever. Not to be outdone, a different set of companies, Smilelove and Smile Direct Club also have aligner offerings. AND, if you struggle with chipped teeth because you grind at night, a handful of startups are offering lower cost, high quality custom night guards – read about Cheeky, ClearClub and Remi



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Happy brushing!

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