Hiya Kids Vitamins Overview
4.5/5 ★★★★★ 5/5
- Cost: $30 per month ($15 for first order)
- Age range: 2 and up
- Dosage: 1 chewable daily (cherry, green apple, berry, and tropical flavors)
- Potential benefits: Growth and development; immune support; focus and concentration; energy and cell growth; bone, teeth, and eye health
- Formulated without: Sugar, gummy additives, artificial dyes, gluten, dairy, GMOs
- FDA information: Supplements not approved by FDA
- Trustpilot rating: 4.7 out of 5
Hiya offers natural supplements for kids, including a daily multivitamin. It goes above and beyond other kids’ multivitamins with over 15+ essential vitamins and minerals, and a blend of 12 organic fruits and vegetables in one delicious chewable. The formula contains zero added sugar, artificial dyes, or gummy additives, making it a natural option that doesn’t contribute to cavities.
Generally, according to pediatricians, healthy kids who eat a balanced diet don’t need supplements. However, if your child is particular when it comes to certain foods, has special dietary needs, or has an underlying condition, a multivitamin can ensure they get the nutrients they need. We love that Hiya’s kids’ multivitamins are third-party tested and formulated by pediatricians to ensure safety, potency, and results.
In this article, we’ll provide a complete Hiya multivitamins review, including key benefits, ingredients, and a direct comparison with other leading kids' vitamin brands. We also spoke with Jenny Rowars, a certified nutrition health coach, about how to select a high-quality multivitamin for kids.
Our Quick Take
Hiya is a kid-friendly, third-party tested supplement that stands apart from other multivitamins for its commitment to preservative-free, allergen-free, and sugar-free formulas. With an easy-to-take chewable form that’s delicious and free of questionable gummy additives, parents can confidently subscribe to this supplement brand.
Hiya Kids Multivitamins Pros & Cons
Pros
- Free of sugars, gummy additives, allergens, and artificial dyes
- Delicious, chewable tablet that’s sweetened with monk fruit
- Refillable glass bottle preserves freshness
- Convenient refill schedule so you don’t have to reorder
Cons
- More expensive than other available kids' multivitamins
Our Experience With Hiya Multivitamins for Kids
Overall, we found Hiya to be a convenient, dependable one-stop-shop for kids supplements. The Kids Multivitamin is a standout, as it provides a wide variety of nutrients in a kid-friendly chewable. Plus, kids love that the first order comes with a sticker pack to decorate the refillable glass bottle.
While we appreciate the variety of vitamins and minerals in Hiya’s Kids Multivitamin, we also love what it’s made without: sugar, gluten, dairy, gummy additives, animal products, and GMOs. The formula is vegan and sweetened naturally (with monk fruit and mannitol) so that both parents and kids can get on board. Plus, the chewable form is easy for kids to take and sidesteps the questionable ingredients in many gummy vitamins.
Convenience is another major aspect of our experience with the Hiya kids multivitamin. It features a subscription model with automatic monthly deliveries, with the option to select shipments for up to 5 kids. You can confidently store the vitamins in the included refillable glass bottle for freshness, and no refrigeration is required. If your child needs another supplement, like a probiotic, you can choose from Hiya’s offerings to ensure the formulas work well together.
Benefits of Hiya Multivitamins Ingredients
While Hiya multivitamins can provide several benefits for your child’s health, they don’t replace a balanced diet. However, they can fill common nutritional gaps for kids, especially selective eaters, says Rowars. Pediatricians may also recommend a multivitamin for your child if they have gaps in their diet due to certain dietary needs (i.e. a food allergy) or require supplementation due to an underlying health condition.
Hiya kids multivitamins are made with 15 vitamins and minerals, plus a blend of 12 organic fruits and vegetables to improve your child’s nutrient intake. They are naturally sweetened with monk fruit extract and mannitol (a sweetener found in strawberries and pumpkin). The formula is sugar-free, non-GMO, vegan, gluten-free, dairy-free, and artificial dye-free.
The Hiya kids multivitamin contains the following essential vitamins and minerals in a kid-optimized, chewable formula:
Vitamin A
Vitamin A has been shown to help with bone and tissue health, organ function, vision, and immune support for kids.
Vitamin C
Vitamin C supports bone health, skin health, nervous system function, and immunity in children.
Vitamin D
Vitamin D promotes healthy bones, teeth, and muscles during child development.
Vitamin E
Vitamin E has been shown to support immunity, neurodevelopment, and healthy skin in children.
Thiamin (B1)
Thiamin (B1) supports energy metabolism, as well as heart, brain, and nervous system function.
Riboflavin
Riboflavin is essential for growth and development in children, as it supports energy production, metabolism, and red blood cell function.
Folate (B9)
Folate (B9) has been shown to support brain development, immunity, digestive function, and nervous system function in kids.
Vitamin B12
Vitamin B12 promotes brain development, nervous system function, and healthy red blood cells in kids. It’s primarily found in animal sources, so Hiya’s vegan vitamin B12 is a good option for kids who follow a vegan or vegetarian diet.
Biotin (B7)
Biotin (B7) is known to support nervous system function and energy production in children.
Pantothenic Acid (B5)
Pantothenic Acid (B5) helps the body convert food into energy, and it supports nervous system function in children.
Calcium
Calcium is essential for bone health in kids. It also supports nerve, muscle, and heart function.
Iodine
Iodine is required for thyroid hormone production, making it essential in the early stages of growth and neurodevelopment for kids.
Zinc
Zinc has been shown to support immune function, infection resistance, and growth in kids.
Selenium
Selenium supports immunity, heart health, and tissue health in children.
Manganese
Manganese has been found to improve brain function, neurodevelopment, and memory in kids.
Vitamin K
Vitamin K supports bone development and healthy blood clotting in kids. Newborns are usually administered vitamin K to prevent serious bleeding disorders.
Are there heavy metals in Hiya vitamins?
Hiya vitamins are manufactured in a cGMP-compliant facility and undergo third-party lab testing for trace amounts of heavy metals, pathogens, and allergens.
Why We Recommend Hiya Kids Daily Multivitamin
We recommend Hiya for kids' daily multivitamins because they focus on natural formulas that actually work – not gummies that up your child’s sugar intake. The convenient subscription setup and doctor-recommended formula make Hiya a no-brainer for busy parents.
Other key reasons why we recommend Hiya Kids Daily Multivitamin include:
Automatic Monthly Refills
As a parent, it can be difficult to keep up with ongoing refills and re-orders. Hiya makes it easy with automatic monthly refills, sent directly to your door. Hiya even allows you to receive refills for multiple kids within the same subscription – no need to place multiple orders.
Natural and Organic Ingredients
Hiya only uses natural and organic ingredients to formulate its multivitamin. This makes it stand apart from other kids’ vitamins, many of which contain sugar and gummy additives that can compromise your child’s health. The blend of fruits and veggies includes ingredients like organic broccoli and organic kale.
Formulated by Pediatricians and Nutritionists
Since supplements aren’t regulated by the FDA, it’s important to find brands that are backed by science and medical expertise. Hiya’s multivitamin is formulated by pediatricians and nutritionists based on nutrients that kids’ diets often lack. It’s made to be safe and effective, with a very low risk of side effects.
Third-Party Tested for Quality and Potency
Hiya’s supplements are third-party tested for quality and potency, which tests for things like allergens, trace metals, and pathogens. This is very important, as the FDA doesn’t review or approve supplements.
Hiya Kids Multivitamins Side Effects and Safety
Multivitamins formulated for kids are widely considered safe, with a low risk of side effects when taken as directed. However, talk to your pediatrician before starting any new supplement to ensure it’s safe for your child.
Though rare, possible side effects of any kids multivitamin may include:
- Upset stomach
- Constipation
- Diarrhea
Hiya omits iron in its kids' multivitamins because iron isn’t well absorbed when paired with zinc and calcium, which is found in the multivitamin. Hiya recommends taking a multivitamin and iron separately. If your pediatrician recommends an iron supplement for your child, you can consider Hiya’s Kids Daily Iron+.
Hiya Daily Vitamin Safety
The FDA doesn’t approve supplements. So, to ensure the safety of a kids’ multivitamin, look for third-party testing, which ensures vitamins contain what they promise and are free of potentially harmful substances, like trace metals.
Are Hiya Vitamins NSF Certified?
Hiya’s vitamins are made with good manufacturing practices that have been independently certified by leading organizations like the National Science Foundation (NSF).
Are Hiya Vitamins Third-Party Tested?
Yes, Hiya vitamins are third-party tested for heavy metals, pathogens, and allergens.
When to Seek Emergency Medical Care
Seek emergency medical care for your child if they experience severe side effects while taking a multivitamin, such as:
- Severe stomach pain or cramps
- Fever
- Bloody or black stools
- Vomiting
- Signs of allergic reaction, including hives, swelling, and difficulty breathing
Hiya Kids Vitamins vs. Alternatives
We’ve compared Hiya to other kids’ vitamin brands, including Smarty Pants, Little Critters, Olly, Alive, and First Day to help you better understand which brand may work for your child’s needs.
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Hiya vs. Smarty Pants vs. Little Critters vs. Olly vs. Alive |
Hiya |
Smarty Pants | Little Critters | Olly |
Alive | First Day |
|---|---|---|---|---|---|---|
| Price | $1/dose | $0.64/dose | $0.07/dose | $0.40/dose | $0.70/dose | $1.20/dose |
| Number of vitamins/minerals | 15 | 15 | 11 | 12 | 15 | 12 |
| Serving size | 1 daily | 4 daily | 1 or 2 daily | 1 or 2 daily | 2 or 3 daily | 2 daily |
| 0 grams of sugar? | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Form | Chewables | Gummies | Gummies | Gummies | Gummies | Gummies |
| Flavor | Monk fruit | Lemon, orange and strawberry banana | Cherry, strawberry, orange, pineapple and blueberry | Sour fruity punch | Cherry, organge and grape | Orange and strawberry |
| Made with organic fruits/vegetables? | ✅ | ✅ | ❌ | ❌ | ✅ | ✅ |
| Vegan? | ✅ | ❌ | ❌ | ❌ | ❌ | ✅ |
| Refills according to pediatrician-recommended schedule? | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Ages | 2 years old and up | 4 years old and up | 2 years old and up | 2 years old and up | 2 years old and up | 4 years old and up |
| Automatic easy refills? | ✅ | ❌ | ❌ | ✅ | ✅ | ✅ |
| Optimized for freshness? | ✅ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Third-party tested? | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ |
| Free home delivery? | 🟡 On subscription | ✅ Through Amazon | ✅ Through Amazon | ❌ | ❌ | 🟡 On subscription |
| Website | Hiya | Smarty Pants | Little Critters | Olly | Alive | First Day |
Hiya vs. Smarty Pants
Hiya and Smarty Pants’ kids multivitamins are similar in price at $30 and $29 per month, respectively. Both multivitamins also contain organic fruits and veggies. However, Smarty Pants’ vitamin contains 6g of sugar, isn’t third-party tested, and has a serving size of 4 gummies daily (compared to just 1 with Hiya). In our eyes, this makes Hiya a clear winner.
Hiya vs. Little Critters
Little Critters is significantly less expensive than Hiya but contains 135mcg less of vitamin A, 30mg less of vitamin C, 15mcg less of vitamin D and half the amount of folate. Formulated with zero sugars, organic fruits and veggies, and a convenient refill schedule, Hiya is a more well-rounded option.
Hiya vs. Olly
Similar to Hiya, Olly offers simple automatic refills and is third-party tested. However, Olly offers a wider array of supplements for both kids and adults, making it an easy way to get supplements for the entire family. However, Olly contains 2-4g of sugar depending on serving size, and comes in gummy form, which may contribute to cavities. Hiya’s multivitamin is a sugar-free option that’s also made with organic fruits and veggies.
Hiya vs. Alive
Alive and Hiya’s kids multivitamins both contain 15 different vitamins and minerals, with organic fruits and veggies. However, Alive’s serving size is 2 to 3 daily (3-4g of sugar), compared to 1 with Hiya (0g of sugar). Given that it can be hard to get kids to take a single vitamin, we always opt for a smaller serving side. With that said, Alive is more affordable than Hiya at $0.70 per dose.
Hiya vs. First Day
First Day is a bit more expensive per dose than Hiya, and requires 2 gummies per day. While First Day’s flavors (orange and strawberry) are sure to be a hit with kids, the inclusion of sugar may contribute to cavities. Additionally, Hiya contains a broader range of vitamins and minerals than First Day.
What to Look for in a Kids Multivitamin
To find the best multivitamin for your child, ensure that it:
- Is formulated with zero sugars, artificial colors, preservatives, or artificial flavors
- Has no potential allergens, including nuts, dairy, and gluten, particularly if your child has allergies or food sensitivities
- Is an easy-to-take form for kids
- Is created by pediatricians with a blend of nutrients that are safe and beneficial for kids
- Has third-party testing, as multivitamins aren’t regulated by the FDA

A Word From Our Expert
— Jenny Rowars, Certified Nutrition Health Coach
Opt for products that have undergone third-party testing by reputable organizations like USP, NSF International, or ConsumerLab to ensure purity, potency, and safety. Additionally, pay attention to clear labeling, expiration dates, manufacturer reputation, and product-specific certifications to make informed decisions tailored to your health needs. As always, consult your healthcare provider before introducing new supplements into routine."
The Verdict: Are Hiya Vitamins Worth It?
Hiya’s Kids Daily Multivitamin is an ideal option for kids who need dietary supplementation and parents who prefer a vegan, sugar-free option with organic ingredients.
Sweetened with monk fruit extract and made with a blend of organic fruits and veggies, Hiya’s multivitamin stands apart for its commitment to children’s health. Instead of conforming to the gummy vitamin trend, Hiya created a sugar-free chewable that won’t contribute to cavities. It also comes with a cool glass bottle for each kid, along with refills every month.
While Hiya is more expensive than some of the other kids’ multivitamins on the market, its pediatrician-approved formula with 15 different vitamins and minerals is a leading choice for kids and parents alike.
Frequently Asked Questions (FAQs)
How much are Hiya refills?
Hiya refills are $30 per month.
Where can you buy Hiya vitamins?
You can buy Hiya vitamins on Hiya’s website.
Where are Hiya vitamins made?
Hiya vitamins are made in a cGMP-compliant manufacturing facility.
What are Hiya vitamins sweetened with?
Hiya vitamins are sweetened with monk fruit extract and mannitol.
Are Hiya vitamins organic?
Hiya includes a blend of 12 organic fruits and vegetables in their multivitamin.
Methodology
We conducted extensive research to evaluate the pricing, effectiveness, accessibility, overall quality, customer support, useability, and safety of Hiya, which also included examining many other kids’ multivitamin brands. To determine overall value, we evaluated cost, usability, vitamin options, and subscription services.
Other factors we investigated prior to choosing the best kids vitamin brand included convenience, discounts, customer service, access to healthcare providers, package deals, and any free services or resources offered. For the best kids multivitamin overall, Hiya stood out for its sugar-free, third-party tested formula for kids aged 2 and up.
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| Review Process | Key Metrics | Weighting |
|---|---|---|
| Sign up online | – ease of completing intake form – affordability – upfront commitment or subscription required? – money back guarantee or refund policy? | 0.5 |
| Virtual consult with provider / determine eligibility | – ease of getting appointment to determine eligibility – need to leave house for labs or other in-person care? | 1 |
| Shipping + unboxing | – shipping cost – time from order to treatment delivery – discreet packaging to maintain privacy | 0.5 |
| Test + journal for 1-3 months | – ease of application – transition into habitual use – taste / smell / feel / pain | 1.5 |
| Results after 3 months of use | – efficacy / results – lack of side effects – ease of refill / reordering – quality of ongoing clinical support – responsive customer support – willingness to recommend to a friend | 1.5 |

