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Alex Goldberg

Alex worked at three early-stage startups before starting Fin vs Fin. Covering the rise of direct-to-consumer health, his mission is to help patients access better treatments online. He's also a husband, father, and UC Berkeley grad who enjoys golf, podcasts, live music, cooking, and home improvement.

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Misfits Market Review – Is Their Grocery Delivery Service Legit?

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Alex Goldberg

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According to a study by Feeding America, every year, around 108 billion pounds of food is tossed in the garbage in The United States. That means that 40% of all perfectly fine food on grocery shelves ultimately ends up in the waste bin. 


The amount of food wasted is staggering and absolutely unnecessary. Fortunately, some companies are changing that by providing less-than-perfect or “ugly” food a second chance on an American plate.


Grocery delivery services have grown in popularity since the beginning of the COVID-19 pandemic, owing to consumers’ desire to escape crowds at their local grocery stores, and we can’t blame them!


The grocery delivery service trend, on the other hand, is here to stay due to the numerous benefits it provides to our health, the health of the planet, and the health of our bank accounts.


While big retailers like Kroger and Safeway now offer delivery, a new crop of companies go beyond just convenience. Want to fight food waste while still enjoying organic fruit and ethically produced groceries delivered to your door — all for up to 40% off grocery store prices? New services like Misfits Market now make that very easy to achieve.


Today, we will be reviewing the organic grocery delivery service, Misfits Market. We will take a deep dive into its services, what grocery items it offers, how much you can save, and see if it lives up to its claim of rescuing foods in real-time.



Why should you consider a grocery delivery service? 


Home grocery delivery is a quick, simple, and economical solution for the busy, car-free, infirm, and anyone who does not have the time or interest to visit the supermarket regularly. Not to mention the hundreds of dollars you’ll save by avoiding impulse purchases thanks to online grocery shopping.


These are some of the standout benefits of the best grocery delivery services:


1. Save time by shopping on your own schedule


This one’s a no brainer. You can create and place your grocery order whenever it is convenient for you, such as during a 15-minute break at work, after putting the kids to bed, or before going to the gym—no more squabbles with family members or your spouse over who should pick up the weekly grocery.


Also, because many services enable you to update or add to your order up until the day it ships, you can edit your cart if you realize you forgot to add an item to your list. In comparison, if you forget to buy anything at the supermarket, you have to either hurry back to get it or change your meal plans; we bet online delivery sounds extremely enticing now, doesn’t it?


2. Be more sustainable and eco-friendly


Grocery delivery services help local businesses, such as farmers, who use environmentally friendly and ethical techniques. Furthermore, when food is thrown out, it frequently ends up in a landfill, where it produces methane, a greenhouse gas 25 times more harmful than carbon dioxide.


Moreover, instead of the unending plastic mounds in grocery stores, most supermarket delivery services employ sustainable packaging and eco-friendly materials while delivering goods to your door.


3. Optimize your nutrition & eat healthier 


Most grocery delivery services provide organic, non-GMO, and sustainably sourced food, which you should ideally feed your body on a daily basis.


Organic foods are grown without chemical pesticides and are usually packaged without the dangerous plastic wrap, ensuring that your body does not consume anything it is not supposed to.


Not to mention that having your groceries delivered reduces the temptation to order takeout or go through the drive-thru on your way home from work (we see you, McDonald’s fans!). If you have healthy, fresh food waiting for you at home, you are more likely to prepare a nutritious meal for yourself.


4. Keep more money in your wallet 


By choosing a grocery delivery service, you can guarantee that your food bill will go down by a lot every week. While a grocery subscription service may appear intimidating at first, it is the most cost-effective way to eat in the long run.


You save money by eating out less, decreasing food waste, referring friends through the referral program of the delivery service, and avoiding the sweets aisle at the grocery store on an empty stomach.



Misfits Market gives a second chance to “ugly” produce


Source: Misfits Market


For decades, Community Supported Agriculture (CSA) programs and local farmers’ markets have linked consumers with local growers.


Misfits Market offers a similar program, but on a far larger scale and with a modern spin. They are on a mission to combat food waste by delivering organic produce and sustainably sourced foods to your door for up to 40% off typical grocery store rates. But this isn’t your typical produce. No, these boxes are full of “misfit” produce, which means it wasn’t quite right to put them in stores for whatever reason.


That said, we should be clear that there isn’t anything wrong with their produce. They aren’t just delivering you a carton of rotten fruit and calling it a day. Misfit’s produce is either overly large, slightly too small or has minor dimples or ridges. It doesn’t taste worse nor run a higher risk of food-born illness. Not everything in life is perfect, but, hey, the cost of these delivery services, even with door-to-door delivery, is equivalent, if not better, than what you’d find in the store.


FYI , traditional grocery stores have insanely high standards for produce, and thus reject a lot of nearly perfect food. Misfits Market lowers their aesthetic standards ever so slightly, taking this excess inventory and offering it to subscribers at a discount.



What are the benefits of shopping at Misfits Market?


Misfits Market may be ideal for you if you can live with less-than-perfect food, don’t mind foregoing your perfectly yellow banana, and are willing to embrace a lop-sided squash every now and then. The primary benefits of Misfit’s service include:


1. Reducing food waste


When did we all become such picky eaters when it came to produce? When was the last time a multicolored apple tasted better than a pure red delicious?


Misfits Market is working to dispel the myth that the food in our refrigerators needs to look like it’s ready for a beauty pageant. “Ugly” or “less than desired” food is just as healthy and appetizing as “desirable” food, so there’s no reason to throw it out just because it “doesn’t look right.”


Misfits Market gives food that would otherwise be wasted a second chance by putting it on your plate. In my experience, the food isn’t “ugly” at all — just not good enough for other grocery store’s impossible standards.


2. Access to quality food at a cheaper price 


Organic, sustainable, and responsibly sourced labels are sometimes expensive, but Misfits Market is changing that by delivering high-quality groceries for up to a 40% discount!


Although the food looks a little different, you can rest assured that it is of great quality and, in fact, tends to be fresher than what you would purchase in supermarkets because it is not stored for days on end.


Every week, the average Misfits Market buyer saves more than $20 on their grocery expenditure!


3. Healthy organics for every community


Misfits Market understands that food insecurity can manifest itself in various ways, including a lack of direct access to an organic grocery shop with fresh produce.


When they expand into a new state, they strive to serve every zip code, regardless of how metropolitan or rural the location is, because small-town folks deserve the same high-quality food as city dwellers! We love this part of their mission.



How does Misfits Market work?


Source: Misfits Market


When you sign up for Misfits Market’s free membership, you will have full access to seasonal organic produce and high-quality, sustainably sourced foods at competitive pricing. All boxes are completely customizable – you can choose from their wide assortment of wacky fruits / veggies and also fill your box with healthy pantry staples. It’s delivered weekly and the minimum order amount is only $30. You can also skip weeks or pause your membership if you’re out of town or otherwise don’t need produce delivery.


All you have to do is log into your account within your allocated three-day shopping window (which you will be notified of when you create your account) and build your order to receive all of the items you need for your week of feasting! Your order will be automatically skipped if you do not build your box or fulfill the $30 order minimum within the three-day deadline. 


Every week, Misfits Market adds new items ranging from pantry basics, meats and veggies, to specialty snacks, making it your one-stop-shop for all of your grocery needs.


Note: Because Misfits Market works with regional farms, they strive to supply seasonal products. That means that if you have a craving for mangoes, for example, you might not be able to get them until they’re in season during the summer months. However, this is also true for most supermarkets, unless you are willing to pay a fortune on those out-of-season pineapples shipped from the tropics.



Here’s how to get started in three simple steps: 


Step 1: Sign-up and select the date you would like to receive your first order. 


Step 2: You’re assigned a three-day shopping window to build your grocery order before your order ships. There’s no need to fuss with the checkout page because Misfits Market will automatically charge your preferred payment method when your shopping window closes. 


Step 3: Misfits Market charges your card on your billing date, the day after your shipping window closes. Once the payment is successful, they will send you a confirmation email. The goods are delivered on the day you specify when you sign up. A UPS courier vehicle transports the boxes from a regional location. UPS delivers the box within 24 hours.



What types of produce does Misfits have?


Misfits Market offers a diverse selection of dozens of seasonal produce varieties. For example, throughout the fall and winter, you may expect fruits like apples and oranges, greens like kale, chard, cabbage, and other hardy vegetables like squash, sweet potatoes, and cauliflower. Each season, they also offer harder-to-find fruits and vegetables, such as garlic scapes, white asparagus, heirloom tomatoes, and cherry variations, to mention a few. Have a look at the list of items they are currently souring here



What else does Misfits deliver besides fresh fruits & veggies?


Source: Misfits


While Misfits Market is all about salvaging unappealing food, they also sell other pantry essentials. For a complete grocery shopping haul, you can add brown rice, oat milk creamer, and a selection of nut butter and fruit spreads. In terms of snacks, they have you covered with popcorn, cookies, candies, and chocolates. Misfits Market even carries a modest selection of doggie goodies for those who have a furry buddy in the house.


The company is expanding their food and home goods offering all the time depending on the excess supply of other large retailers. It’s been impressive to watch their grocery offering expand from just produce to include dozens of high-quality products for all members of the family.


If you’re interested in an even more different approach to acquiring produce, how about growing your own? If that sounds up your alley, check out our review on the best indoor gardens!

Where does Misfits Market source their food?


Misfits Market sources certified-organic fresh produce for their boxes from hand-picked farms and food centers in North, Central, and South America, and occasionally worldwide, depending on the season.


Fresh organic produce  

Everything from oranges to avocados is available in fresh organic vegetables. Misfits sources their food from both within and outside of the United States, giving you a wide range of options for your weekly grocery shopping.


They occasionally source from outside the country to meet their aim of combating global food waste.



Cooking supplies, pantry staples & typical grocery items

Misfit’s primary focus when acquiring these things is sustainability. They collaborate with food businesses to acquire excess inventory, ranging from surplus to out-of-date packaging to approaching out-of-date goods.



Meats & seafood 

When it comes to meats and seafood, they are extremely careful about their sourcing requirements and only work with farms and brands that are transparent about their methods. This stringent standard is in place to ensure that only the highest quality meats and seafood are being used.


Furthermore, Misfits has hand-picked suppliers who have discovered innovative ways to reduce environmental effects by avoiding industrialized farming while still producing high-quality items at a low cost.


Need more information? You can find a complete list of Misfits’ produce suppliers here.



Where is Misfits Market available?


Misfits Market takes pride in delivering fresh, sustainably sourced produce to nearly all zip codes in the states they serve. They feel that individuals living in rural areas should have the same access to high-quality food as city dwellers; thus, they are willing to go the extra mile (literally and figuratively).


Misfits Market began serving the east coast and has expanded rapidly across the majority of the United States, with delivery being available in virtually all zip codes in 43 states and Washington, D.C. We anticipate them being available in all 50 states soon!



Source: Misfits Market



Misfits Market currently delivers to the following states:



Arizona  New Mexico Oklahoma  Nebraska California
Oregon  Nevada Kansas Colorado  Idaho
Louisiana Mississippi  Arkansas Michigan Utah
Florida Georgia Wisconsin  Tennessee Texas
Pennsylvania Vermont Massachusetts Iowa Delaware
Connecticut New Hampshire Ohio New York New Jersey
North Carolina South Carolina Maine Illinois Indiana
Kentucky  Maryland Virginia Missouri Alabama
Minnesota West Virginia Washington     


If your state is currently not on the list, don’t fret! Misfits Market is growing rapidly, and they plan to expand to all states ASAP. You can join their waitlist, so you’ll be the first to know when Misfits comes to your state. 



How much does Misfits Market cost? 


A subscription to Misfits Market is completely free! There is a $30 order minimum per box and $5.50 flat rate shipping to all locations within their delivery boundaries.


All you have to do at your weekly shopping time is log in, create your customized order from scratch, and Misfits Market will save your products after you hit the $30 purchase minimum. There is no need to checkout! When your buying window closes, they will immediately charge the payment method in your account.


For an extra cost, you may also order select add-on foods or packaged products from the Marketplace.



Does Misfits Market use sustainable packaging? 


Misfits Market exclusively uses the best and most eco-friendly packaging available on a weekly basis. Misfits Market deliveries are weather-dependent. In the winter, the company supplies insulation against the cold, and as the weather warms, they provide an ice pack to keep things cool.


Depending on the season and the type of food in your box, you might find:


  • Compostable clamshells 
  • Ice packs 
  • Protective dividers 
  • Various forms of insulation 
  • Recyclable box 


Quick note: Although the precise packaging forms may change due to changes in market supply, they always make a conscious effort to utilize sustainable packaging whenever possible.




Misfits Market reviews: What are customers saying about the grocery delivery app?


Customers love the value for the price, the fresh organic produce (that’s supposed to be “ugly”), and the snacks from craft-style brands.


Just look at what these satisfied Misfits Market customers are saying!



What a beautiful haul from Misfits Market this week! It is basically a chef’s dream. I definitely have a lot to work with this week, and I get to experiment with something new to me called jicama.”





I’m going to need a bigger table soon 😂⁣  Misfits Market NEVER disappoints ‼ Organic produce delivered directly to you for up to 40% less than grocery store prices. 🤯 “




Oh how I was looking forward to this box and I may have already ate the bag of @deepriversnacks chips, they were so good!”




As you can see, there are plenty of thrilled customers with satisfied bellies after ordering from Misfits Market! And the fact that these opinions are from a chef and a self-proclaimed snack connoisseur make them even more credible.


For what it’s worth — I’ve been a long-time Misfits Market and so are other members of the Fin vs Fin team. Personally, I love getting a few random or seasonal items each week in my box and learning how to incorporate them into my meals. For those who like more control, you can fully customize your box to get exactly what you want. It’s an extremely convenient service that I both enjoy and feel good about supporting. We’ve previously compared Misfits vs Imperfect Foods and other competitors, if you’re curious how it stacks up.




The Verdict: Is Misfits Market the best produce and grocery delivery app?


Misfits Market is a top choice for anyone who is actively looking for ways to skip a weekly trip to the grocery store. Sure, the produce may occasionally be a little crooked or over-sized, but not having to take an hour out of your day to navigate the supermarket is extremely convenient. Sure you can get your groceries delivered via Instacart, but the fees add up. Misifts offers access to conveniently delivered, high-quality food for a lot less.


For anyone with a desire to lead a more eco-friendly lifestyle and support sustainable brands, Misfits Market is without a doubt one of the best produce and grocery delivery services around — assuming you live in one of the states they currently service.


The majority of Misfit’s products are organic and non-GMO, and the prices are reasonable, allowing you to save hundreds on your grocery bill every month. The service is dependable, and it’s not difficult to customize your future deliveries or account settings to meet your specific requirements.


Want us to keep going? It can also help to diversify your diet by encouraging you to try different fruits and vegetables, including several that you may not be familiar with. And the company’s social and environmental impact are definitely worth supporting.


One potential drawback that we could think of is that some items sell out quickly, and you’ll need to commit to shopping (online) during their restricted shopping window period. As a result, we recommend that you shop as soon as your shopping window opens; It can be a bummer to miss out on key ingredients you need for recipes you’ve been jotting down all week.


All in all, Misfits Market is an amazing service, and we recommend you give them a try today. Let us know what you think in the comments below! 



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About the Author

Alex Goldberg

Alex worked at three early-stage startups before starting Fin vs Fin. Covering the rise of direct-to-consumer health, his mission is to help patients access better treatments online. He's also a husband, father, and UC Berkeley grad who enjoys golf, podcasts, live music, cooking, and home improvement.

Learn more
Alex Goldberg

Alex Goldberg

Alex worked at three early-stage startups before starting Fin vs Fin. Covering the rise of direct-to-consumer health, his mission is to help patients access better treatments online. He's also a husband, father, and UC Berkeley grad who enjoys golf, podcasts, live music, cooking, and home improvement.

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