Jane Feddersen

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About the Author

Jane Feddersen

Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.

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Nurish Vitamins Review – Are They Worth it?

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Medically reviewed by:
Melissa Mitri, MS, RD

About Melissa Mitri, MS, RD

Nutrition Advisor

Melissa Mitri, MS, RD, is a Registered Dietitian-Nutritionist, Weight Loss Specialist, and Expert Health Writer with over 15 years of experience in the health and wellness industry.
Melissa utilizes the latest evidence-based research to help guide nutrition recommendations for consumers. She translates complicated scientific research in an easy-to-understand manner, helping you make the most informed choices for your health and well-being.

Jane Feddersen

Personalization is one of the most significant growth trends in the supplement community in recent years. Everything from protein powders to daily vitamins are now being customized to YOU and embraced by users looking to get more from their workouts and wellness.


While new direct to consumer upstarts abound, household brands are also investing in personalization. One of the most trusted names in vitamins, Nature Made, just launched a new brand called Nurish, which is the latest subscription-based offering with vitamins tailored to your personal physiology. 


In this article, we’ll review Nurish in-depth to see what they offer, how much it costs, whether they are more effective than one-size-fits-all alternatives, and how they compare to other personalized vitamin alternatives. We’ll also look at other Nurish reviews to see what their customers are saying about the product so you can decide if their vitamins are right for you.




First off: who makes Nurish vitamins?


While Nurish is indeed a new kid on the block, it comes with a pretty impressive pedigree. Nurish’s parent brand is Nature Made®, which is part of Pharmavite, a leader in the health and wellness industry that was founded in 1971. Pharmavite turned Nature Made into a household name in the late 80s. It suffices to say that decades of experience and scientific research underpin the launch of Nurish, and therefore you need not lose sleep about the quality of the brand’s ingredients and/or whether you can trust their formulation. 


Recall that Nature Made itself was the first supplement brand to be approved by United States Pharmacopeia (USP), “an independent, scientific nonprofit organization focused on building trust in the supply of safe, quality medicines.” Additionally, their vitamins are very often recommended by doctors and pharmacists. (For what it’s worth: when I asked my doc last month what daily vitamins I should take, mine recommended Nature Made straight away.) 


Overall, Nurish is a new personalized vitamin service whose integrity you can trust on the surface, as its parent brand has been well-recognized as a leader in the space for decades. Now let’s dive into what exactly Nurish offers, shall we?



How does Nurish’s personalized vitamin subscription work?


Getting personalized vitamins from Nurish is very straightforward, and it all starts with a quick five-minute quiz.


The quiz asks basic questions about your age, gender, fitness goals, and lifestyle choices. The aim, of course, is to tailor supplements toward each individual’s biology and preferences. 



Nurish’s algorithms crunch the data and recommend a personalized monthly pack designed to help support a healthy brain, hair, skin, and nails, bones, muscles, immune health and more.


For most people, Nurish recommends a list of “essentials” that will target the gaps or deficiencies highlighted in their quiz. This recommendation is most likely to take the form of a daily supplement and a few additional vitamins. You can then pick which vitamins you’d like to move forward with — choosing a subset of Nurish’s personalized recommendations, or all of them — and then place your order.


It’s important to note that a few of Nurish’s competitors in the personalized vitamin space require a blood test to determine deficiencies. Nurish’s simple assessment relies on self-reported facts that they overlay with data from scientific research and 3rd party organizations. So, compared to a blood test that identifies vitamin and mineral deficiencies scientifically, Nurish isn’t quite as personalized, but on the bright side, you don’t have to prick yourself with a needle.


As with everything in life, there are always trade offs. For convenience seekers who want to do better than one-size-fits-all, but don’t want to spend an arm and a leg getting lab work done, Nurish offers a perfect middle ground. There a, however, ways to test for vitamin deficiencies online with companies like Labcorp Ondemand.   


Are personalized vitamins really necessary?


Personalization has become a big part of subscription services spanning food, alcohol, clothes, music, and more. But what is the evidence or thinking behind why supplements should be personalized?


Firstly, as many as 9 out of 10 Americans may not be getting enough micronutrients from their diet alone. These figures suggest that growth, development, and metabolic processes are not running as they should for the majority of citizens. Instead of loading up on all nutrients (and potentially overdosing in many categories), personalized supplements are designed to identify real deficiencies and then address them one by one, leading to a far healthier and more nuanced rebalancing.


Additionally, most of us aren’t hitting our Recommended Daily Intake (RDA) of fruits or vegetables. 75% of Americans miss their daily intake target, with a further 80% missing their RDA of vegetables. Most people don’t realize quite how much fruit and veggies they need to meet their nutrition needs, and supplements can help you fill those gaps in a convenient, straightforward way.


Lastly, nutrient requirements for any individual actually fluctuate throughout your life. What you’re deficient in today may change as the year (and your life more generally) goes on. Factors like diet, weather, and age all dictate what your body requires for optimal health, making personalized vitamins like Nurish more appealing. Curious how your nutrient needs change? Let’s go over the most common factors.


If you are looking for more of a telemedicine approach or want to learn more about it, check out our review on Sesame Care, a direct-to-patient platform.


What causes personal nutrient requirements to change?


1. Diet

Brains need omega-3’s, found in fatty fish to function at their best. If someone is vegan or vegetarian, they may miss out on specific nutrients like omega-3’s.


And of course, different types of diets require the elimination of different types of food groups. For example, the paleo diet cuts out dairy, leaving calcium and Vitamin D to be drawn from other sources. If you’re constantly changing your diet, you are changing your nutrient intake and should consider updating your supplement regimen as well.


2. Location & Weather

Location can affect which nutrients we intake. For example, 15 minutes in the sun can help with Vitamin D, but throughout the winter months, this is not possible in colder climates.


Additionally, sun protection lotion, pollution, and clothes block out the UVB that is required to absorb Vitamin D into our skin. Supplements can help fill these deficiencies throughout the year.


3. Age & Gender

As you inevitably age, there are some subtle changes in nutrient requirements to be aware of. For example, women should take folic acid supplements during and before their pregnancy, or both men and women should increase their calcium intake as they age.


These are just examples, but there are many changes that personalized vitamin companies like Nurish can help you identify and optimize for.



Nurish ingredients: What kind of supplements do they offer?


Next up: let’s discuss what Nurish has to offer. The company has a considerable range of supplements — here are a few of their most common categories:


1. Personalized multivitamins

These multivitamins are made with key nutrients that retail in different categories for men and women. Additionally, they offer pre- and postnatal options.


2. Letter vitamins

These vitamins include B12, C, D3, and Super B Energy Complex.


3. Mineral supplements

The mineral supplements Nurish offers include calcium, zinc, magnesium, and chromium chloride.


4. Omega 3 fatty acids

These include omega 3, flaxseed oils, and so on.


5. Probiotic supplements

Multi-strain probiotics are included to help promote gut health.


6. Herbal supplements

There is a good range of different herbal supplements, including Ashwangada, Garlic, Milk Thistle, and Cranberry.


7. Specialty vitamins (for sleep and more!)

Some of the specialty vitamins on offer include alpha-lipoic acid, biotin, and CoQ10.


All in all, Nurish has a very comprehensive list of vitamins, supplements, nutrients, probiotics, and more for your individual needs.



How much do Nurish vitamins cost?


As anyone who buys vitamins and supplements will understand, they can be pricey. Luckily, Nurish strives to save you money via a convenient monthly subscription plan that costs around $25 – $30 per month. Users can also choose to purchase other add-ons that Nurish specifically recommends to help fill an individual’s nutrition gaps.


Moreover, Nurish is currently offering considerable savings. You can get 25% off your first order with promo code NURISH4U as well as free shipping for orders over $30 — so there’s a lot to like about this service.



Source: Nurish



Are Nurish vitamins safe?


As mentioned before, Nurish’s parent company is a 50-year veteran of the supplement industry with a strong record despite much scrutiny. Through careful selection and sourcing, they make products with high-quality ingredients from all over the globe. And they’ve partnered with the Council for Responsible Nutrition for 30 years, with the products ensured by excellent quality control standards.


Additionally, Pharmavite boasts many health and nutritional professionals, including Ph.Ds, Dietitians, Naturopaths, and Medical Scientists. Their products have been studied extensively, with hundreds of clinical trials and studies published in peer-review journals.


The vitamins offered by Nurish by Nature Made have the backing of decades of clinical research. They’re vetted by registered dietitians, nutritional scientists, and third-party quality assurance pros.


So while the products and the company are very reputable with a long-standing reputation in the industry, what about their tailored recommendations? It’s difficult to say exactly because each individual will be recommended supplements based on their individual quiz answers.


That said, the quiz asks about relevant lifestyle choices and addresses allergies so that customers aren’t sent a subscription with something that will have adverse effects. Plus, the recommendations that Nurish makes are based upon years of scientific research. Moreover, the company has thousands of happy customers and countless glowing reviews online. 


Thus we can say with a high degree of confidence that Nurish vitamins are indeed safe and won’t cause unwanted side effects for the vast majority of people. Still, it’s always wise to consult your doctor before trying their service.


Nurish vitamins pros and cons


Just to summarize, here are the major benefits (and potential shortcomings) of Nurish’s personalized vitamin subscription:



  • Nature Made® is the #1 Pharmacist Recommended Vitamin and Supplement Brand.  This makes it a reputable company.
  • There is a wide range of supplements to choose from
  • The supplements have been subject to rigorous scientific research
  • The price of a subscription is affordable relative to buying each recommended supplement individually
  • You have control over which supplements are included in their pack
  • Many of the products are USP verified
  • The packs are personalized, with a name and bespoke letter detailing the vitamins
  • Subscriptions are flexible and can be paused or canceled at any time
  • The quiz for personalized vitamins is free and straightforward

Source: Nurish




  • Bigger subscriptions mean swallowing a lot of extra pills.
  • Some of the specialty supplements could be costly, such as Alpha Lipoic Acid
  • No Lion’s Mane, Bacopa Monnieri, or other nootropics available



Nurish vitamin reviews: What do customers say online?


Below are a few reviews of Nurish vitamins that capture the sentiment of most of the chatter we see online about the brand. For the most part, the reviews are overwhelmingly positive.





The Verdict: are Nurish vitamins legit?


There are a lot of factors to consider when optimizing our own nutrition. Diet contributes to our RDA if we are diligent and eat well. Unfortunately, the reality of modern America is that most of us aren’t getting sufficient amounts of vitamins and minerals from our food alone.


When we consider different stages of life, the changing seasons, pregnancy, and more, nutrient deficiencies become even more pronounced. For these reasons, personalized supplements are an ideal solution to help plug the gaps.


Nurish Vitamins by Nature Made arguably offers the most convenient way to optimize your nutritional intake. With a simple 5-minute quiz, you can get a tailor-made subscription that contains the supplements you’ll need to feel your best.


Simply choose your goals, describe your ailments, and get a personalized subscription sent to your door at a regular cadence for greater peace of mind.


While Nurish has yet to include nootropics like Lion’s Gate or popular staples like Vitamin A, they do offer a wide range of vitamins, minerals, herbal and probiotic supplements, so you should be able to find most of what your diet alone doesn’t provide.


The brand is owned by Pharmavite, which has been in business for 50 years. They have an outstanding reputation for science-backed products and excellence. The ingredients are clinically and third-party tested. 


We recommend Nurish for anyone who wants to hone in on and plug the gap in their individual nutritional deficiencies. They are great for anyone who is training too. With a 30-day money back guarantee and a subscription that can be canceled at any time, Nurish Vitamins by Nature Made represent a low-risk way to see how vitamins and other supplements can improve your health and well-being. If you’re looking for something more personalized than traditional daily vitamins, but aren’t interested in spending time and money on blood or DNA tests, Nurish is an amazing offering that can be truly personalized to your needs. Give them a shot today — risk free! — and let us know about your experience in the comments below.


Personalized supplement comparison: nurish vs ritual vs rootine


Nurish is an innovative brand, to be sure, but it’s not without competitors. You may have also heard of Rootine and/or Ritual, for instance, two of the most popular new startups in the personalized supplement space. 


Ritual’s unique selling point is that its ingredients are extensively tracked. Transparency is a big part of the Ritual brand, which means that customers can easily understand the ingredients in each pill and where they came from. That said, their vitamins are NOT personalized to the individual, but instead one-size-fits-all. Instead of the personalized subscription model, Ritual splits its supplements into the following categories.


  • Essential for Woman 18 Plus
  • Essential for Women 50 Plus
  • Essential Prenatal and Postnatal
  • Essential for Men 18 Plus
  • Essential for Men 50 Plus


Rootine, on the other hand, skews in the opposite direction and targets hardcore nutrition buffs. Their subscription starts with a DNA and blood test to help you optimize your nutrient intake based on your biology. For the average consumer, this may seem like overkill and may be a bit too expensive, but overall their offering is very legit.



Personalized Supplement Comparison: Nourish vs Ritual vs Rootine

Monthly Subscription Cost $25 – 30 $30 – $35

Personalization Method Online quiz At-home DNA & Blood test
Free Shipping? On orders over $30 On orders over $100
Refund Policy 30 day money back guarantee 30 day money back guarantee Exchanges allowed within 21 days of purchase
Offers Pregnancy Supplements? Pre and Post Natal Vitamins Pre and Post Natal Vitamins, plus pregnancy shakes ❌ 
Third-party Tested


Discover more innovative nutrition startups

About the Author

Jane Feddersen

Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.

Learn more
Jane Feddersen

Jane Feddersen

Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.

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