We may earn commission if you buy through our links. Learn more about our editorial process.

Alex Goldberg

In this Article

Add Your Heading Text Here

Blue Chew vs Roman vs Hims

About the Author

Alex Goldberg

Alex is a growth marketer, behavioral economics buff, and lover of all things Direct-to-Consumer. He enjoys scaling early-stage companies and working to bring transparency to opaque industries. He is a UC Berkeley grad, an aspiring retired golfer, and an avid soccer fan.

Learn more

BlueChew vs Roman: Are Their ED Medicines Legit?

In this Article

In this Article

Alex Goldberg

  1. Home
  2. ED
  3. BlueChew vs Roman

Medically Reviewed by Dr. Steve Kim, MD

What’s the deal with all of these new ED startups popping up? Do medicines from companies like BlueChew and Roman really work, and should you try them? How much do they cost, and do you need to visit the doctor first? Well, we did the research, so you can figure out if these solutions can actually improve your sex life. Read on to see an unbiased comparison between BlueChew and Roman, two leading providers of ED meds online.


We’ll first break down the price per pill and outline  the specific drugs they offer. Then, we’ll dive into the different drugs so you can understand which might make the most sense for you.


Finally, we’ll outline the steps that you have to take to get a prescription from BlueChew or Roman. (Don’t worry, each company makes it easy for you to get a low-cost or free doctors visit — all online, from the comfort of your bedroom or couch).

BlueChew vs Roman: How do their online ED meds compare to Hims?

Both of these services offer low-cost medicines, online medical provider visits so that it’s easy to get a prescription, and low cost medicines that are shipped directly to your house. They also all have versions of the popular, well-understood and trusted ED meds. All in all, each offers a lower cost way of getting the active ingredient you find in Viagra and Cialis. Let’s break down the nuance and see how they compare vs hims ED treatments.

BlueChew vs Roman vs Hims: Online ED Med comparison

Online ED Comparison: Roman vs BlueChew vs Hims




Doctor ConsultationFreeFreeFree
Sildenafil$3.57 per dose$6 per dose$6 per dose
Tadalafil$5.56 per dose$11 per dose$8 per dose
Medicine FormChewablePillPill

Like this chart? Follow us on Instagram or Pinterest to see more!

It’s amazing to see just how affordable the medical provider’s visits are for each of these companies.


Even if you’ve met your health insurance’s deductible, your copay is probably higher than what these new telemedicine providers can offer! Virtual doctor visits are free whether you choose Roman, BlueChew, or Hims for ED meds.


We tend to think that Ro’s telemedicine experience is particularly strong — check it out here. (We’ll talk later in this article about just how easy the process of getting ED meds online via a virtual doctor’s visit can be).


The other price that matters is the cost of the ED medicine itself. Each of these companies wants to sell you a subscription and ship pills to you on a monthly basis. You opt into the recurring prescription plan that you want by selecting the number of treatments you want to use each month.


It can be a bit hard to compare pricing, as each provider offers slightly different quantities per shipment, as well as different doses, but here is a high-level breakdown of Roman and BlueChew’s ED pricing for Sildenafil, including how they stack up to Hims.


Roman ED Pricing vs BlueChew

  • Roman: $2 per 20mg dose of Sildenafil (generic Viagra)
  • BlueChew: $30 a month for 10 chewable 30mg Sildenafil doses. So $3 a dose
  • Hims: $40 a month for 10 pills of 40mg dose of Sildenafil. Starting at $4 a dose (generic)

You can get a 20mg pill from Roman for just $2 each, which means $6 for 60 mg. BlueChew chewables each have 30mg of Sildenafil, and at $3 each, the same 60 mg will also cost you $6 (2 times $3). Coincidentally, Hims generic Sildenafil also comes out to $6 for 60mg ($4 per 40mg dose x 1.5)


Ultimately the more cost-effective option for you depends on your preferred dose. If you like 20mg, go with Roman. If you need a little extra oomph with 30mg of Sildenafil, BlueChew will be cheaper instead. 


And if you aren’t scared of a 40mg dose, Hims is very affordable at just $4 per pill. It should also be noted that you can order in bulk to reduce the cost further. As an example: BlueChew offers 34 doses for $90/month…but that’s a lot of sex! I mean, good for you, but wow. Don’t hurt yourself! 😉

What ingredients are inside BlueChew, Roman, and hims’ ED meds?

BlueChew, Roman and hims offer Sildenafil and Tadalafil,  the two most commonly prescribed erectile dysfunction medicines in the world. Both are well tested, and are known to be very safe for the vast majority of men who take them. Thus the three are very comparable from a chemical makeup, all using the most widely-used ED generics on the market.


Roman for ED vs Hims


New to ED treatments? Here’s a quick primer.


Like it or not, erectile dysfunction is something that starts to happen to a lot of men as they age. Research published by the Cleveland Clinic suggests that about 40% of men will be affected by the age of 40, and the older you get, the more likely it is to happen. The causes can be pretty complicated – but thankfully, for most men, the symptoms are generally treatable by simple taking a pill before sexual activity.


The first line of treatment for normal erectile dysfunction is one of a couple of medicines – Sildenafil or Tadalafil. Sildenafil is the active ingredient in Viagra and is designed to provide assistance for 4-6 hours. Tadalafil is the active ingredient in Cialis, can help prevent ED for 24-36 hours. Both medicines are considered very effective, although some studies have shown that men (and their partners) may prefer the longer-acting Tadalafil. This table breaks down the difference between the two drugs:


Sildenafil vs Tadalafil: Which generic ED medicine is right for you?

You need a doctor’s prescription to get either of these medicines, but  thankfully, BlueChew and Roman can offer online doctor visits if you don’t already have a prescription. Here is more information on the two drugs offered by these companies, Sildenafil and Tadalafil.

Sildenafil vs Tadalafil Tablets: ED Med Comparison

ED Med Comparison:  Sildenafil vs Tadalafil



Brand NameViagraCialis
Year Approved to Treat ED19982008
Doctor’s Prescription Required?✅ ✅ 
How Long Does it Work?4-6 hours24-36 hours
When to Do You Take It?~1 hour before~1 hour before
Most Common Side EffectsFacial flushing (red face)
Stomach pain
Nasal congestion
Facial flushing (red face)
Stomach upset
Low blood pressure
Blurred vision

A few notes on how these companies think you can use the meds. From a timing perspective, Tadalafil stays in the body for quite a while, so you don’t have to worry as much about the timing of your sex. These companies even say that it is advisable to take it every day. Sildenafil is taken when needed, so in general you just want to take one an hour or so prior to sex.

The two medicines are generally considered safe for healthy men (but again, not intended for women). A study published in Eurpoean Urology said, “Tadalafil at doses of 5, 10, or 20mg taken as needed up to once daily for 18 to 24 months was safe and well tolerated. These findings support the long-term use of tadalafil in the clinical management of erectile dysfunction.”


A separate study about Sildenafil said, “In this 4-year, open-label study, there was a low incidence of adverse events that resulted in dosage change or discontinuation, and most continuing participants were satisfied with sildenafil treatment for their ED.” I’d encourage you to answer the questions in the online doctor’s visit as honestly and openly as you can so the doctor can give you a good recommendation if you don’t know which way to go.


As I attempted to review the research online, it seems to me that most men and their partners prefer Tadalafil, because it is long lasting, so you can be more spontaneous. However, it seems like the Viagra drug, Sildenafil causes less annoying side effects (mainly it can make your face and skin reddish from all that extra blood flow), so it is a good, conservative choice.


Finally, the two drugs are priced differently. Each provider prices Sildenafil less expensively than Tadalafil – usually about 25% less. So if price matters to you, the Viagra generic is going to save you money. Again, ask the doctor in the online form you fill out during your online doctor visit, but Sildenafil seems like a lower cost, less likely to have side effects way to see if these meds might work for you

The Verdict: Should you buy ED meds from hims, Roman or BlueChew?

All three online ED med subscription providers (RomanBlueChew + Hims) offer legitimate generics in a variety of doses at affordable price. They are both solid options that give you (FREE) access to real doctors and provide an experience that’s way better than going in-person.


However only BlueChew offers chewable tablets, which is a huge differentiator if you don’t like swallowing pills. BlueChew offers a free trial if you want to test it out. Use the promo code FINVSFIN and get your first month free. All you’ll have to pay is the $5 shipping fees. Definitely worth a shot if you’re curious to try chewable treatments.


Ultimately, Roman is our top pick anyone seeking smaller doses of Sildenafil (i.e. 20mg) They make it easy to get started with both generic and branded Viagra (Sildenafil) or Cialis (Tadalafil) without feeling like you’re buying from the blackmarket. At $2 per dose, it’s also the most cost effective solution.


For men who need a larger dose, Hims is our top pick. Their 40mg doses for $4 a pop are perfect for seasoned users who need a slightly stiffer cocktail  😂 


If you still can’t decide, we recommend giving all three a shot and seeing what works best for you. Ultimately everyone’s body is different, so what works for a friend — or even for most men — may be different than what you ultimately need to rejuvenate your sex life.


So, what are you waiting for? Give them a shot and let us know about your experience below in the comments.


Discover more ED product reviews​

About the Author

Alex Goldberg

Alex is a growth marketer, behavioral economics buff, and lover of all things Direct-to-Consumer. He enjoys scaling early-stage companies and working to bring transparency to opaque industries. He is a UC Berkeley grad, an aspiring retired golfer, and an avid soccer fan.

Learn more
Alex Goldberg

Alex Goldberg

Alex is a growth marketer, behavioral economics buff, and lover of all things Direct-to-Consumer. He enjoys scaling early-stage companies and working to bring transparency to opaque industries. He is a UC Berkeley grad, an aspiring retired golfer, and an avid soccer fan.

Discover the latest
D2C wellness products

And get exclusive discounts!