Jane Feddersen

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About the Author

Jane Feddersen

Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.

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Goli vs Olly vs HUM: Which Is The Best Online Dietary Supplement Brand?

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Medically reviewed by:
Melissa Mitri, MS, RD

About Melissa Mitri, MS, RD

Nutrition Advisor

Melissa Mitri, MS, RD, is a Registered Dietitian-Nutritionist, Weight Loss Specialist, and Expert Health Writer with over 15 years of experience in the health and wellness industry.
Melissa utilizes the latest evidence-based research to help guide nutrition recommendations for consumers. She translates complicated scientific research in an easy-to-understand manner, helping you make the most informed choices for your health and well-being.

Jane Feddersen

We are taught from a young age to take vitamins to ensure adequate nutrition, but how are we supposed to determine which vitamin subscriptions or supplements we should be taking?


With so many vitamin brands available, you’ve probably spent some time pouring over online research or standing in the vitamin aisle deciding which ones you should take. How do you know which is best? What should you be addressing? Should you just buy a multivitamin and call it a day? Or perhaps you’d prefer to piece together a diet plan based on all of your health requirements?


Fortunately, with the advent of online vitamin brands such as Goli, Olly, and HUM Nutrition, many of our questions can be answered in a much easier way. These brands are taking it to the next level by offering vitamins that are specifically tailored to individuals and their specific needs, similar to those offering things like the best multivitamins for women


Because everyone’s health concerns, schedules, and needs are so different, we’ve broken down three of the trendiest vitamin brands by comparing the prices, forms (gummy or capsule), and nutrients contained within.


High level: Which online nutritional vitamins brand do we recommend?


Short on time? Here are our top recommendations:


Choose Goli if you are interested in addressing your overall health with natural ingredients at a budget-friendly price. If you want vitamins and supplements for specific needs (ex: mood, sleep, beauty), Olly is your perfect match. Olly caters to everyone and even offers vitamins for kids. Choose HUM Nutrition if you want to address very precise conditions (ex: UTI health, PMS supplements, hair loss) and want the added benefit of 1:1 support from registered dieticians. 

But don’t just take our word for it! Read on to learn how Goli, Olly, and HUM stack up on a granular level to determine if they are a good fit for your personal health journey. 


Who needs dietary supplements, anyway?

Dietary supplements are a catch-all term for everything from vitamins and minerals to botanicals. While it is preferable to get your vitamins and minerals from food rather than pills, supplements prescribed by a doctor can be beneficial for people with certain medical conditions or deficiencies. 


They can also be very valuable for some high-risk groups. Adults with osteoporosis, for example, may require more vitamin D and calcium than they get from a regular diet. Supplements can also help people who have difficulty absorbing nutrients or have a deficiency, including those with Crohn’s disease, celiac disease, or a B12 deficiency.


Your decision to take dietary supplements deserves thoughtful consideration. While we’re obviously looking at them for their potential benefits, we should also evaluate any side effect risks they may pose. While there are ways to test for vitamin deficiencies, we recommend speaking with your health care providers about products of interest and decide together what, if anything, is best for your overall health.



Comparing online vitamins & supplements brands: Goli vs Olly vs HUM

Whatever online nutritional vitamins brand you choose, you’ll want to be sure to select based on quality, reliability, company standards, and health safety (among some other things). We have rounded up some of the best online dietary supplement brands and compared them head-to-head in the table below:

Best Online Vitamins Brand: Goli vs Olly vs HUM

Vitamin typesGummies
Chocolatey Bites
Areas of health addressedHeart Health
Sexual Health
Digestive Health
Digestive Health
Women’s Health (vaginal, libido, etc)
Digestive Health
Weight Loss
Women's Health (vaginal, PMS, UTI, etc)
Who are they for?Women Men ChildrenWomen Men ChildrenWomen Men
Price?$19 for 60 gummies (32¢ each)$13.99-$19.99 for 42-50 gummies (28-48¢ each)$25-$40 for 60 capsules (42-66¢ each)
Access to 1:1 registered dietitians?
Subscription available?
Location available?WorldwideUS onlyWorldwide
Free delivery?
Vegan options available?
Gelatin/Gluten-free?❌ (only a few are gelatin-free)
Offer a refund?✅ (30 days)✅ (30 days)✅ (30 days)

Goli Gummies review: Improved nutrition that tastes yummy

Source: Goli 


Goli Gummies may be the answer if you’re looking for a way to improve your overall health. They’re tasty, nutritious, and fun to eat – gummy vitamins make me feel like a kid again! Each bottle contains a one-month’s supply, but Goli recommends using them for more than one month to reap the full benefits.


You might’ve heard of Goli’s most popular product, their ACV Gummies, the world’s first apple cider vinegar gummies. Have you ever smelled or tasted straight up ACV? Gives me chills just thinking about it… The whole point of these gummies is to be a much tastier and easier way for you to incorporate the benefits of apple cider vinegar into your diet without having to endure its strong smell and sour taste (sigh of relief).


Goli Gummies may also work to curb appetite by making you feel full, according to research. Therefore, when you take Goli Gummies, you’re less likely to snack, which means your calorie consumption may drop to healthily promote weight loss.


Goli Gummies ingredients: What’s inside?


Source: Goli 


To ensure a premium product, Goli Gummies are made without the use of any chemicals or artificial ingredients. They contain all-natural ingredients, some of which include organic beetroot, pomegranate, and carrots, which provide your body with maximum vitamins while being low in calories. Additionally, Goli Gummies’ superfoods are high in antioxidants, which can help prevent chronic diseases by reducing oxidative stress.


Goli Gummies should be your first choice if you’re looking for organically manufactured gummies. The production takes place in a cutting-edge facility that is allergen-free and kosher and the gummies themselves are vegan, gluten-free, and gelatin-free. Plus, each gummy is a mere 2 grams of sugar and 3.5 grams of carbohydrates. 


The gummies also contain digestive enzymes and prebiotics and therefore also suitable for people with digestive issues. If you suffer from chronic constipation or a variety of other digestive problems, you can try Goli Gummies to promote a healthy gut.


How much do Goli Gummies cost?

They cost $19 for a one-time purchase or $16.15 for the subscription package (which you can adjust to your liking), and each bottle of Goli Gummies contains 60 chewables. You are recommended to take 1-2 daily.

Source: Goli


What products does Goli Nutrition offer?


Goli apple cider vinegar pills

Goli Apple Cider Vinegar Gummies are made with organic ingredients sourced from quality manufacturers and suppliers all over the world. Each element serves a purpose and contributes to the overall strength, offering a great source of antioxidants and cellular energy reproduction, healthy immune function, and heart health.


The ingredients include:

    • Apple Cider Vinegar – reduces appetite and lowers blood sugar & blood pressure
    • Beetroot – reduces blood pressure
    • Pomegranate – a source of potent antioxidants and reduces oxidative stress
    • Pectin – natural substitute for gelatin
    • Vitamin B12 – DNA synthesis and red blood cell formation
    • Vitamin B9 – promote healthy brain function and cardiovascular system


Goli ashwagandha gummies

Ashwagandha gummies are also available from Goli Nutrition. This Indian herb is prized for its medicinal properties, which include stress relief, memory enhancement, concentration, and even sexual vitality.


They also contain fat-soluble Vitamin D, which is essential for the healthy development of bones, teeth, and muscle and to support a healthy immune system.

Source: Goli


Goli superfruits gummies

The Goli Superfruits gummies help to maintain skin health and appearance by promoting collagen formation through a blend of Vitamin A, C, E, and zinc. The vitamins are paired with bamboo shoot extract, vitamins, and a variety of superfood berries such as amla berries, acerola cherries, acai berries, and goji berries.


Goli supergreens gummies

If greens aren’t your thing, the Goli Supergreens gummies are here to help you get your daily dose. These tasty gummies are made with a unique super greens & probiotic blend plus essential vitamins & minerals to help support digestive health, liver function, nervous system, and energy metabolism. 


The ingredients include numerous greens including artichoke, spinach, celery, aloe vera, broccoli, parsley, kale, Vitamin A, B12, and B6. Goli claims that each daily serving of their Supergreens Gummies contains more Vitamin A than 62 Brussels sprouts, more iron than 8 CUPS of broccoli and more zinc than 26 CUPS of kale… I can’t begin to imagine what 26 cups of kale looks like on my plate.


Goli chocolatey bites

Goli’s newest product, their chocolatey bites, are made with essential vitamins and nutrients and are only 25 calories per bite! I mean, chocolate that will boost my daily health and curb my cravings? Sign me up! All of the bites are also gluten-free, vegetarian, Kosher and contain no artificial colors & flavors or added preservatives.

Source: Goli


Goli offers three different kinds of Chocolately Bites, all addressing different health needs. 


Goli energy bites

Made with a caramel-y smooth filling, the energy bites help to convert food into cellular energy with their combination of Guarana Extract and caffeine, with added Vitamins B6, B9 & B12. The Energy Bites also support a healthy nervous system, heart health, and immune system while providing essential nutrients. I’ll take a stash of these at my desk, please.


Goli calm bites

My mom always told me to avoid chocolate before bed – Goli is changing that for me! The Calm Bites are a holistic chocolate bite to help you relax, restore, and unwind. The milk chocolate-nougat center bites are made with KSM-66 Ashwagandha to help reduce stress, improve quality of sleep, control stress-related food cravings, and support brain, sexual and physical health. This one’s a no-brainer…


Goli multi bites

The Multi Bites are made with more than 10 essential vitamins and nutrients to promote overall health and well-being and provide antioxidant support. This one’s a chocolate-vanilla-cocoa flavor (yum!!) with a fluffy center that also supports bone, muscular, eye, immune and nervous system health.


Goli vitamins reviews

The general consensus surrounding Goli’s delicious version of wellness is positive – who doesn’t love a little ‘candy’ to promote daily health? While a little higher in price and containing less per bottle, Goli gummies are definitely worth it for someone looking to improve overall health, but maybe not so much for someone looking to address a certain deficiency or need.


Source: Trust pilot



Olly Vitamins Review: Are they legit?

Source: Olly


Olly is a trendy vitamin brand that sells beauty, immunity, sleep, and all of the essential multivitamins for women, men, and even kids health. Olly created a brand that went beyond functional supplements and presented itself as a ‘shelfie-worthy’ wellness brand that people genuinely want to incorporate into their daily lives.


While Goli’s vitamins are great for more general health, Olly’s vitamins and supplements address more specific health issues such as vaginal health, pregnancy, and even improved libido. Creating products that make it easier to find what you’re looking for is a win-win situation. No more Googling every other ingredient and being stuck in an endless guessing game about what you’re about to consume and whether it’s appropriate for your health issue.


What products does Olly offer?

Source: Olly


Olly makes it incredibly simple to focus on your specific needs and avoid overcomplicating your personal health. Olly has vitamins and supplements for everything, whether you want to give your skin a radiant glow or treat your never-ending insomnia and get a good night’s sleep.


It’s impossible to list every Olly gummy in this review, so for convenience, we have compiled a list of some of their best sellers and a few categories to give you a comprehensive view of what they offer.


Olly sleep gummies

Olly Sleep gummies contain a unique combination of active ingredients, including melatonin (natural hormone), L-Theanine (an anti-anxiety amino acid), and botanicals. These ingredients work together to mellow your mind and calm your senses, allowing you to sleep comfortably and wake up feeling refreshed.


If you experience sporadic bouts of insomnia, sleep support vitamins may be a natural option to discuss with your doctor. Olly’s sleep gummies come in Extra Strength and Muscle Recovery, Kids, and Immunity support, in addition to the original version. 


Source: Olly


The Ultra Sleep Softgels, which contain no sugar, are another standout in the line. These are easy to swallow while still providing the same powerful effects as standard vitamin gummies. Because they are sugar free, this also makes them ideal for diabetics or anyone watching their sugar intake.


The Sleep Gummies retail from $13.99 to $19.99 depending on the product for a 25-day supply (50 gummies). You can also get them in 30, 35, and 60-serving pouches for additional costs. 


Olly stress gummies

The Goodbye Stress Gummies are one of Olly’s most popular vitamins for a good reason. They’re made with L-Theanine, the same ingredient found in the Sleep Gummies, that helps you relax. They also contain Gamma-aminobutyric acid (GABA), which can be found in food and already exists in our brain. GABA has anti-seizure and anti-anxiety properties in the brain and functions by obstructing brain signals (neurotransmissions).


These vitamins are excellent for combating post-work stress and assisting you in getting through stressful schedules and other life activities by working quickly to help counteract the negative vibes. Along with the stress gummies, Kids Chillax vitamins and Hello Happy Gummy Worms (for an upbeat mood) are also available. 


The stress vitamins and gummies retail for $13.99 to $19.99 depending on the product and have a 21-day supply (42 gummies). You can also get them in a 30-serving pouch for additional costs. 


Olly active immunity gummies

If you’re worried that you’re about to suffer from a cold that’s on the way or trying to stock the medicine cabinets with vitamins to combat flu season, Olly’s Active Immunity Gummies are worth looking into. These elderberry gummies contain Echinacea, vitamin C, and zinc, all of which can beef up your body’s immune system and preventative state. 


Active Immunity Gummies start at $13.99 and you can get a for 15 or 30-day supply. 


Olly women’s multivitamins

Olly carries an empowering collection of self-care supplements for women:

    • Combat Craving – reduces cravings and supports metabolism
    • Miss Mellow – supports a balanced mood
    • Lovin’ Libido – supports a healthy sexual drive and sensation
    • Happy Hoo-Ha – promotes vaginal health and pH balance
    • Beat the Bloat – reduces belly bloat

These supplements contain a powerful probiotic blend and botanicals to deliver a clinically-studied dose to ensure a healthy lifestyle. 


The Woman’s Health Collection supplements retail from $17.99 to $19.99 depending on the product and supply. If the multivitamins here appeal to you the most, check out our review on another popular women’s multivitamin – Ritual vitamins!


Olly prenatal

A multivitamin for mommy and baby, Olly’s Essential Prenatal Multi delivers the nutrients needed for a healthy pregnancy, including Folic acid, Vitamins D, and Omega-3 DHA. These omega-3‘s are good fats that mom and baby need daily for optimal health and infant brain development, because we know how important it is to provide your body with the vitamins and minerals it requires during pregnancy.


The prenatal gummy is a sweet citrus flavor with a blend of raspberries and has a 30 serving option for $13.99 or 40 servings for $16.49 – again, with the option of subscribing and saving 15%.


Olly hair vitamins

Olly’s Heavenly Hair gummies support strong, healthy hair growth with a blend of Keratin, Amla, Biotin, and other minerals. They nourish hair follicles, protect against breakage and boost healthy hair growth. 


These citrus gummies contain 60 gummies for $15.99 or a quarterly subscription of 3 bottles for $40.77.


Olly vitamins reviews

Olly offers a LOT of products that address many different areas of health, so it’s hard to review them as far as their individual effects go. Many rave about the array of vitamins that Olly offers, while still honing in on specific needs. Available in both gummy and capsule form, Olly products can appeal to all audiences. Many of the reviews also attest to the properties and reliable treatment that they all provide!

Source: Trust pilot



HUM Vitamin Review:  Personalized nutrition that’s affordable

Source: HUM


HUM Nutrition entered the beauty and wellness nutrition market nearly a decade ago and has since grown to become a prominent industry leader. It offers specialized nutrition supplements to improve your skin, hair, body, mood, and immunity, with sleek marketing and a convenient subscription program. HUM focuses on the strong link between micronutrients and the effects of lifestyle and diet on your appearance and happiness.


HUM’s vitamins are non-GMO, gluten-free, contain no artificial sweeteners or colors, are triple tested for purity, and are verified by independent labs for potency. In addition to the incredible quality, HUM provides personalized solutions and free nutrition advice by certified RDs


Just like Olly, HUM provides an entire line of vitamin and mineral supplements, some of which are specifically targeted to address specific issues or needs, like digestion, sleep, and skincare aging. They are also offered in both gummies and capsule form, depending on the product.


How does HUM work?

Source: HUM


HUM Nutrition encourages customers to communicate with their assigned nutritionist about changes in their diet, lifestyle, and overall well-being. This additional benefit of ordering through the HUM website distinguishes the company from its competitors by providing genuine human feedback when needed.


To begin using HUM, you must first complete a three-minute quiz about your skin, hair, and nail goals, along with your lifestyle and eating habits.


After completing the quiz and entering your email address, your HUM nutritionist will make three product recommendations based on your results. In addition, you will receive a comprehensive report with advice on your eating and lifestyle habits. This report breaks down what you’re already doing well, what to look out for, and where you should be concerned. It also includes an email address where you can reach out to your personalized nutrition coach with any questions or concerns.


HUM subscriptions are available in one-month or three-month increments. If you choose the three-month option, you must purchase all three products and you’ll receive a 25% discount on each payment. Then, HUM will automatically bill and deliver your products at the intervals you specify.


What products does HUM offer?

Source: HUM


HUM hair vitamins

Hum’s hair vitamin line goes above and beyond (Hair+) by offering vitamins for skin and nails as well. They have the Red Carpet capsule for skin & hair, their Killer Nails capsule for stronger nails & hair and a Red Carpet + Killer Nails combination package containing 30 days of packets for great on-the-go use.


Their most popular product in the hair line is their Hair Sweet Hair – a vegan gummy for stronger, healthier hair that promotes hair growth and hair follicle health with a combination of Biotin, Zinc and Fo-Ti. For 60 gummies (30-day supply), it’s $26 a la carte. 


HUM isn’t the only brand catering to hair loss supplements. We also recommended you check out another strong contender – Nutrafol’s supplements for hair loss


HUM vitamins private party (UTI prevention pills)


Like Olly, HUM offers female support with their pills – another more specific treatment offered. HUM’s Private Party improves vaginal flora (claimed by 96% of users) and helps to balance the vaginal microbiome and promote urinary tract function. Seriously – talk about covering all the areas.

Source: HUM


There are many brands that focus more specifically on UTI prescriptions, supplements, and medication – check them out in our review.


HUM detox vitamins

Detox and cleanse with HUM’s Daily Cleanse supplement, which helps to clear the skin and cleanse the body from the inside out with a powerful formula of 14 detoxifiers including chlorella and spilulina. It supports the body’s natural detoxification processes by helping with the elimination of impurities and addressing breakouts at the source. 


HUM PMS supplement (Moody Bird)

Coined as “your monthly ally vs PMS”, HUM’s Moody Bird supplement helps to manage symptoms of PMS and supports healthy hormone balance with a potent herbal blend of chaste berry, quai root, and more. What’s chaste a berry? Good question. It’s been shown to have hormone-modulating properties that help regulate PMS symptoms, while Quai root helps to balance estrogen levels and replenish blood flow. This can effectively relieve cramps and provide a calming effect.


Based on a survey of 82 Moody Bird users over a 3-month period (taken daily and as recommended), 88% of users were satisfied with their results and experienced a much more manageable and peaceful time of the month. Moody Bird comes with 60 capsules for $26, to be taken twice daily with food.


We compare HUM’s PMS supplement specifically to other brands offering similarly in our review.


Source: HUM


There are SO many other supplements in capsule and gummy form that HUM offers, from skin and hair to body and mood. They’ve taken their science and nutritionists to the next level with the amount of treatments they address and provide. 


Below are a few more of the most popular offered by HUM:


Skin squad pre+probiotic

This helps to nourish the gut and cleanse the skin. Skin Squad is designed to help acne-prone skin and provide an even and clear skin tone. It contains nine probiotic strains, as well as prebiotic konjac root, which balances the microbiome of your gut. It costs $40 for a supply of 30 days (60 capsules). 


Flatter me

HUM’s Flatter Me dietary supplement supports a flatter stomach, reduced bloating, and healthy digestion with a blend of 18 full-spectrum digestive enzymes. The combination of ginger, peppermint, and fennel seed (+ more) help to soothe digestion and support nutrient absorption. 60 capsules are included for $26 to be taken before your two main meals of the day.


Big chill

One of HUM’s supplements that address mood and stress levels, Big Chill helps the mind and body cope with stress for an enhanced sense of calm and focus. An adaptogenic formula of Rhodiola rosea root extract helps to balance adrenals to create an improved response to stress and is to be taken at any time (with food) that you’re feeling that you are or will be stressed or anxious.


HUM vitamins review

HUM offers the largest array of supplements, partly because it’s existed in the online supplement world for the longest, but also because of the in-depth science and research that’s gone into the production and nutritionist support shared with users. 


HUM reviews as a whole are very positive, and if you go to their website and read the reviews of each individual supplement, you’ll find many incredibly satisfied users who’ve found relief for many different ailments in their lives.

Source: Trust pilot



The Verdict: Which online dietary supplement brand is the best?

In this review of Goli, Olly, and HUM‘s online vitamins and supplements, we explored how each brand stands out from the others with almost every aspect taken into consideration. You can make your final call as per your desired considerations, however, here is are our final verdict:


Goli Nutrition doesn’t have a huge catalog of products, but what they do have is commendable, especially turning something as unpleasant as Apple Cider Vinegar into a tasty chewable. Goli Gummies’ ability to combine healthy ingredients with delicious flavor is unquestionably remarkable, and with the recent release of their new Chocolatey Bites, it’s evident that they are still expanding and looking to create new products in the supplement space, with their own exciting twist. 


Olly vitamins are a great place to start for anyone who is just getting into vitamin supplements. Their extensive line of products addressing more specific health issues makes it easier than ever to select the best vitamins for your needs, while not getting into overwhelmingly specific blends that might send you into a spiral of research.


HUM Nutrition is a little more expensive than many other vitamin subscription services, but the personalized recommendations and 1:1 support with registered dieticians (real people!) is an unmatched service that can calm any anxiety about choosing the right supplements for you and your wallet. Their huge expanse of product offerings and treatments addressed that are all made with high-quality, research-backed ingredients makes the service well worth it.


Have you tried Goli, Olly or HUM, or any online vitamins and supplements brand for that matter? Let us know your thoughts in the comments below!

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About the Author

Jane Feddersen

Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.

Learn more
Jane Feddersen

Jane Feddersen

Jane is a former DI student-athlete and lifelong health enthusiast. Since graduating from College of Charleston where she played both indoor & beach volleyball, Jane’s spent the last four years building her marketing career with experience in project and partner management. Outside of work, her nutrition certification, dog, travel and yoga flows keep her busy.

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