There's been an explosion of male-focused wellness brands worldwide, and the UK is no exception. Most of these new UK-based telemedicine providers are following a similar playbook as Hims, Roman, and Keeps in the US -- starting with a non-life threatening, but also completely treatable condition: hair loss, which almost 80% of assigned males experience by age 80.
Male pattern balding typically starts much earlier in life, and for many assigned males, it may cause unwanted stress, anxiety, and loss of confidence. In 2026, it remains one of the most common causes of hair loss.
Fortunately, telehealth platforms such as Numan, Manual, Hims, and Sons are stepping up to this challenge head-on (get it?). They offer clinically-proven prescription hair loss treatments that are widely popular not only in the UK, but worldwide.
In this 2026 updated article, we’ll compare the top four providers of online hair loss treatment in the UK, dissecting what they offer, pricing, and how well they actually work to keep hair on your head. We'll also cover the basics of hair loss to help you understand how different treatments work scientifically to reduce thinning. In addition, we spoke with Dr. Jonathan Rick, a board-certified dermatologist, about the most effective treatments available.
What Do Numan, Manual, Hims UK, and Sons Offer?
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Numan vs Manual vs Sons vs Hims |  |  |  |  |
|---|---|---|---|---|
| Hair Loss | Finasteride (oral) Topical Spray (6% minoxidil) Regaine (5% minoxidil) | Finasteride (oral) Minoxidil | Finasteride (oral) Topical Minoxidil DHT blocking shampoo Biotin vitamins (aka B7 or vitamin H) | Finasteride (oral) Topical Finasteride & Minoxidil (spray or serum) Minoxidil Serum |
| Other Conditions treated (beyond hair loss) | Beard Growth Blood Testing Supplements Erectile Dysfunction Premature Ejaculation Quitting Smoking Asthma Acid Reflux | ED Skin Care Blood Testing Nutrients and Vitamins Gut Care Personalized Health Plan | Gut Health Brain Health Immune Health | ED Premature Ejaculation |
| Website | Numan | Manual | Sons | Hims |
Related reading: Manual.co Review - An Overview of the Platform and Treatments Offered
While there are definitely nuances between their offerings, generally speaking, hair loss subscription services offer similar treatments. With any of these subscriptions, you will receive finasteride and/or minoxidil, the generic versions of standard hair loss medications. Their treatment plans include one or more of the following, depending on your needs:
- Finasteride tablets to take once a day
- Minoxidil hair spray to apply topically
- Shampoo
- Supplements
Slower than growing a lawn, you’ll likely notice the first few results after about three months when the hair loss begins to slow down or stop completely. Then, when the treatment is fully effective after about six months, you will notice the hair loss significantly slowing down and hopefully stopping altogether, along with signs of hair regrowth.
One thing to note: You’ll have to maintain your daily regimen of minoxidil / finasteride indefinitely in order to continue seeing results. Put differently, the minute you stop hair loss treatment, you’ll likely notice hair thinning again almost immediately.
Numan, Manual, and Sons are all popular UK-based men’s wellness brands that also offer treatments for men beyond just hair loss. Hims is an American company that's now licensed to prescribe hair loss meds in the UK.
A Word From Our Expert
— Dr. Jonathan Rick
There is a wealth of data supporting topical and oral minoxidil for the treatment of hair loss. Oral finasteride also has a proven track record of efficacy. When used exclusively for hair loss, low doses appear to be effective. However, this is still a systemic medication and the topical approach appears to have less impact on your body's hormones. The efficacy of the topical and oral formulations appears to be similar when used consistently. Both minoxidil and finasteride should be applied twice a day when used topically. However, some people do not like to apply substances to their hair twice a day and are more comfortable taking a pill once a day. Thankfully, the oral preparations of both finasteride and minoxidil are safe in most people. Regardless of how the products are combined, using both finasteride and minoxidil is very effective at preventing hair loss.”
What's the Best Hair Loss Subscription for Men in the UK?
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Numan vs Manual vs Sons vs Hims - What's Best for Hair Loss? | | | | |
|---|---|---|---|---|
| Year Started | 2019 | 2019 | 2018 | 2018 |
| Hair Loss Treatments | Topical spray and finasteride tablets combo Finasteride tablets Minoxidil topical Spray Regaine minoxidil | Finasteride and Minoxidil hair spray combo Finasteride tablets Minoxidil Spray | Topical Finasteride with Minoxidil Minoxidil Solution Finasteride Tablets | Finasteride tablets Minoxidil DHT blocking shampoo Biotin tablets |
| Regulation | Care Quality Commission | General Pharmaceutical Council | General Pharmaceutical Council | General Pharmaceutical Council and MHRA |
| Cost of hair loss meds | – Finasteride + Minoxidil: £38 per month – Finasteride: £29 per month – Minoxidil: £32 per month – Regaine: £80 per month | – Finasteride + Minoxidil: £28 per month – Finasteride: £18 per month – Minoxidil: £24 per month | – *Topical* Finasteride + Minoxidil: £22 per month – Finasteride: £17 per month – Minoxidil: £11 per month for minoxidil | £39 per month for the “full works” plan with finasteride tablets, minoxidil, shampoo and biotin tablets. |
| Delivery Timeline | Free 24-hour delivery | Free 2 business day delivery | Free 2-3 working days delivery | Free 3-5 days delivery |
| Discreet packaging? | ✅ | ✅ | ✅ | ✅ |
| On-going medical support? | ✅ | ✅ | ✅ | ✅ |
| Can I return meds if they don’t work? | ❌ | ❌ | ❌ | ❌ |
| Introductory offer | 30% off your first month | 50% off your first month | Save 40% with code FIN40 at checkout. | 3 and 6 months subscription discounts |
| Website | Numan | Manual | Sons | Hims |
Related reading: LloydsPharmacy Online Doctor Review- Is It the Best Online Doctor in the Uk?
Where to Get Hair Loss Meds Online in the UK
All four brands offer a similar online experience that starts with a quick, virtual consultation. If their team of licensed doctors approves you for treatment, they’ll recommend a course of treatment and prescribe medication that’s delivered to your door in a few days, or as soon as 24 hours if you go with Numan.
In any event, these services help you skip both the doctor’s office and the pharmacy. They also help you save money as well because they offer more affordable generic meds, rather than the popular brand name.
At a high level, here’s how Numan, Hims UK, Sons, and Manual work to prescribe you hair loss meds:
- Online Hair Loss Consultation: Complete a virtual consultation of your hair loss and health situation, which is generally just answering a simple questionnaire online.
- Personalized Treatment Plan: A registered practitioner creates a treatment plan for you, assuming your condition is deemed a good fit for hair loss medication.
- Purchase Products: Some products require a prescription, while you have some flexibility with others. Choose the treatments you’d like to order based on the recommendations in your consultation. You can generally elect to order one-time or sign up for a recurring subscription.
- Receive Shipment: Your products will be delivered to your door, generally in discreet packaging because everyone knows how sensitive hair loss or ED treatment can be.
- Follow Up: You’ll have ongoing support as needed should you have questions about dosage, side effects, or anything related to you hair loss medication.
Which Is Most Affordable - Numan, Manual, Sons, or Hims?
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UK Men’s Hair Loss Price Comparison | | | | |
|---|---|---|---|---|
| Oral Finasteride | £19 first month, then £29 per month thereafter. | £18 first month, then £34 per month thereafter £15 per month quarterly | £23 per month £16 per month quarterly Save 40% with code FIN40 at checkout! | £17 first month, then £34 per month thereafter £28 per month quarterly |
| Minoxidil | (Regaine) £70 first month, then £80 per month thereafter | £24 first month, then £42 per month thereafter £16 per month quarterly | £20 per month
£17 per month quarterly Save 40% with code FIN40 at checkout! | £11 first month, then £23 per month thereafter £20 per month quarterly |
| Minoxidil and finasteride combo | £28 first month, then £38 per month thereafter £35 for 3 or 6 month subscriptions | £28 first month, then £44 per month thereafter £19 per month quarterly | £39 per month, £34 per month quarterly *includes Minoxidil, DHT Blocking Shampoo Biotin tablets, and Finasteride | £24 first month, then £49 per month thereafter £42 per month quarterly |
| 2-in-1 Topical Finasteride with Minoxidil | ❌ | ❌ | ❌ | £22 first month, then £44 per month thereafter £37 per month for 3 month subscriptions |
| How to Order | Numan | Manual | Sons | Hims |
UK Hair Loss Treatment Reviews: What Do Customers Say?
We also reviewed what customers had to say about each provider online to help see if that sways your decision. All four brands offer finasteride and minoxidil, which are the only two MHRA and FDA-approved hair loss treatments and the generic versions of the medications. We scanned the internet for customer reviews and found the following themes:
Review of Numan Hair Loss
Numan offers a complete hair kit that consists of topical spray and finasteride, which some customers have found to be an effective combo for slowing down hair loss while stimulating hair regrowth.
Other customers were skeptical whether or not the hair loss products work, but fortunately saw results within a few months of use.
Related reading: Numan Hair Loss Review- How It Works, Treatment Cost, Benefits, and More
Review of Manual.co for Hair Loss
With Manual hair loss products, some customers experienced shedding hair in the first couple of weeks, but eventually grew new ones -- even thicker -- upon continued use.
Like most of the brands here, Manual recommends testing their products for at least 3 months to achieve noticeable results.
Related reading: Manual Hair Loss Review
Review of Sons Hair Loss
Sons has the biggest hair loss treatment line, including a DHT-blocking shampoo and biotin vitamin tablets that Numan and Manual don’t offer. These additional treatments are definitely less effective at regrowing hair than finasteride or minoxidil, but potentially worth trying nonetheless, especially if you’re keen to avoid prescription medication. Most Sons customers reported hair growing slowly (but surely!) over a period of three to six months.
Sometimes slow and steady wins the race (and that also means being patient enough to use the products in appropriate dosage).
Sons Promo Code: Save 40% by applying code FIN40 at checkout.
Related reading: Sons Hair Loss Review
Review of Hims UK Hair Loss
Among the interesting themes we noticed for Hims UK (formerly named Freshman prior to being acquired in 2021) — aside from overall effectiveness — are claims of super accommodating customer support interactions. Others loved their old packaging, which likely will change now that the company has rebranded, although Hims arguably has better (read: more discreet) packaging anyway.
Related reading: Hims UK Hair Loss Review
What Else to Consider When Choosing Hair Loss Treatment
Finasteride and minoxidil treatments can help men who are starting to lose their hair from the effects of male pattern baldness. Men who have already lost a significant amount of hair or have been missing the hair for quite some time already are less likely to see results from these treatments. That’s because, by that point, the hair follicles most likely will not be able to produce new hair and have reached the point of permanent hair loss.
These treatments are intended for use as early as possible for best results. If you’re not sure where you’re at in your hair loss journey, you can always reach out to one of these brands about your specific case or simply try the treatment and see if it works for you. But remember that you’d need to give it a good three to six months before you start seeing results.
All four online hair loss subscriptions -- hims, Sons, Numan, and Manual -- offer a free consultation before and after buying one of their subscriptions.
Another thing to be aware of is the potential side effects because you’re dealing with prescription medications. Finasteride has been associated with sexual dysfunctions like decreased libido and erectile dysfunction, but it’s quite rare, as FDA noted. And, if it's any consolation, in the majority of cases, stopping hair loss treatment made the adverse symptoms go away.
Minoxidil has been associated with skin irritation. It’s also possible you could experience other side effects and something you’d want to keep an eye on and mention to your physician. Also, make sure to fill the consultation questions accurately when ordering so that the clinicians can alert you in case you are susceptible to any of the side effects.
https://www.youtube.com/watch?v=g-pOCDOOtx4
The Verdict: Manual vs. Numan vs. Sons vs. Hims - What's Best for You?
All four brands offer clinically-proven, widely used treatments for hair loss that work for 9 out of 10 men. They all make it exceedingly convenient to combat hair loss discreetly from home with finasteride and minoxidil -- just in different forms and concentrations.
Based on regulation, quality, and pricing, Numan is our current favorite. If you are looking for a holistic brand with a wide range of men’s wellness offerings, they are a smart pick. If you want to save more per month, Manual offers the most affordable 3-month plan that combines both the minoxidil and finasteride treatments. And if you’re interested in meds for other conditions beyond hair loss, like Numan, they can help you there, too.
If you want the easiest-to-apply and thus most convenient option, go for Hims' 2-in-1 topical solution combining finasteride with minoxidil. Last but not the least, Sons currently offers the widest selection of treatment options of the bunch, so they are a great service if you want to experiment (or do everything humanly possible for regrowth!) Don't forget to apply code FIN40 at checkout to save 40% off Sons' already-affordable pricing.
Ultimately these new services are more alike than they are different, so you can’t really go wrong. It’s just a matter of what you’d prefer to optimize for (convenience, price, variety, reputation, or perhaps something else entirely). Have you already tried one of these men’s hair loss subscription services? We’d love to hear about your experience in the comments below!
Frequently Asked Questions (FAQs)
What's the cheapest hair loss subscription in the UK?
When it comes to hair loss, Numan, Manual, Sons and Hims all recommend 3-month or 6-month plans to allow enough time to see the first signs of regrowth. They typically offer discounts for committing to larger shipments. For example, a 6-month supply costs roughly half of what you’d pay if you were to purchase meds month to month. So which is the most affordable overall?
Numan has a 3-month plan for a hair loss treatment bundle starting at £35/month, which is reasonable when considering that they’re a trusted brand regulated by a high-standard body in the UK. (Check out our in-depth Numan review to learn even more.)
That said, Manual offers a similar combo for only £19/month (also with a 3-month subscription requirement). But wait, there’s an even more affordable option…
If you want a complete package that offers the greatest bang for your buck, Sons offers the finasteride-minoxidil combo, plus a DHT-blocking shampoo and Biotin tablets at £34/month for a 3-month subscription. Plus you can save an additional 40% off with the discount code FIN40. That makes Sons the most affordable option by FAR.
Hims’ 2-in-1 topical solution costs £44/month, but you can save with a 3-month subscription for £37/month, which is still a bit steep, but more convenient to apply regularly than the other products.
What causes male pattern baldness?
Male pattern baldness (known medically as alopecia) is the most common form of hair loss, affecting around ⅔ of men in their lifetime. It’s usually caused by the dihydrotestosterone (DHT) hormone when it attacks hair follicles, making them weak, smaller, and no longer able to create new hair.
The timing of balding / hair thinning is mostly dictated by age and genetics, with a fortunate minority of men never losing their hair at all. For the rest of us, we’re lucky to have convenient treatment options from telemedicine companies like Numan, Manual, Hims, and Sons.
How does finasteride work?
Finasteride stops the body from processing testosterone into dihydrotestosterone (DHT), the dastardly hormone that causes hair loss, by miniaturizing hair follicles. Luckily, Finasteride is effective in stopping or slowing down hair loss in 9 out of 10 men.
While there is no cure for male pattern baldness, there are several clinically proven medications that slow or stop hair loss — i.e. they can help you keep the hair that’s on your head currently — and even promote moderate hair regrowth.
Finasteride and minoxidil are the only FDA and MHRA-approved hair loss treatments currently. Finasteride typically comes as an oral tablet (although many brands now offer it as a topical solution, too), while minoxidil is typically applied topically to your scalp — either as a foam, liquid, or spray.
How does minoxidil work?
On the other hand, minoxidil is another widely popular hair loss treatment that facilitates blood flow to hair follicles, delivers useful nutrients and oxygen, and thus catalyzes hair growth. Using finasteride and minoxidil together has been found to produce better, compounded results. Naturally all the hair loss subscription upstarts we mentioned below offer both minoxidil and prescription finasteride.
What is a hair loss treatment subscription service?
Online hair loss subscriptions offer patients virtual diagnosis and care for alopecia and other types of hair fall. They typically prescribe and deliver meds to your door monthly, quarterly, or semiannually.
Getting a prescription for finasteride and other popular hair loss meds is now easily done online. Delivery is mostly within a few business days, and the packaging is discreet enough so no one has to know.
In the UK, companies like Numan, Manual, Hims, and Sons offer the most compelling hair loss subscriptions, which can include more than one treatment.
Who regulates online hair loss providers in the UK?
Online telehealth companies like Hims, Sons, and Manual are registered pharmacies regulated by the General Pharmaceutical Council. This is the body that regulates pharmacies, pharmacists, and pharmacy technicians in Great Britain.
Numan is regulated by the Care Quality Commission and is the strictest amongst the four. They require buyers to fill a consultation form that must be approved by one of its prescribers. They also run an ID check to make sure your name, DOB, and address are authentic. If your ID check fails, they will ask you to submit a copy of your driver’s license or ID to confirm your identity. Some consumers may think this is burdensome or overkill, but we appreciate the extra precaution. Privacy is important.
Methodology
We conduct extensive research to evaluate the pricing, effectiveness, accessibility, overall quality, and user experience of every telehealth service we review. This also includes examining and comparing each provider to comparable telemedicine alternatives. We also evaluate usability, treatments, prescription delivery time, and more to determine the best value for those seeking fast and reliable telehealth services.
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| Review Process | Key Metrics | Weighting |
|---|---|---|
| Sign up online | – ease of completing intake form – affordability – upfront commitment or subscription required? – money back guarantee or refund policy? | 0.5 |
| Virtual consult with provider / determine eligibility | – ease of getting appointment to determine eligibility – need to leave house for labs or other in-person care? | 1 |
| Shipping + unboxing | – shipping cost – time from order to treatment delivery – discreet packaging to maintain privacy | 0.5 |
| Test + journal for 1-3 months | – ease of application – transition into habitual use – taste / smell / feel / pain | 1.5 |
| Results after 3 months of use | – efficacy / results – lack of side effects – ease of refill / reordering – quality of ongoing clinical support – responsive customer support – willingness to recommend to a friend | 1.5 |